Global Massage Equipment Market Overview, 2023-28

The global massage equipment market, a dynamic and thriving industry, is a reflection of the growing emphasis on well-being, relaxation, and holistic health practises across the world. Spanning a diverse range of products designed to provide therapeutic and rejuvenating experiences, this market has emerged as a vital component of the global wellness landscape. From electric massage chairs and handheld devices to stationary tables and advanced technology-driven solutions, the massage equipment market caters to a wide spectrum of consumer preferences and needs. As individuals increasingly seek respite from the stresses of modern life, the market has responded with innovative and customizable solutions that combine ancient traditions with cutting-edge technology. Cultural practises, technological advancements, health consciousness, and the pursuit of self-care converge in this industry, shaping its trajectory and influencing consumer behaviour. With a growing focus on relaxation, physical wellness, and mental rejuvenation, the global massage equipment market continues to evolve, offering an array of products that foster a harmonious blend of ancient wisdom and contemporary comfort. Massage equipment is increasingly incorporating smart technology, enabling connectivity to smartphones or smart home systems. Users can control settings, intensity, and massage modes through mobile apps, providing personalised and convenient experiences. Furthermore, AI-powered massage equipment can adapt and adjust massage techniques based on user feedback and preferences. Machine learning algorithms can analyse user data to optimise massage sequences and offer personalised recommendations.

According to the research report "Global Massage Equipment Market Overview 2023–2028," published by Bonafide Research, the Global Massage Equipment market is anticipated to cross USD 11.81 Billion by 2028, increasing from USD 7.75 Billion in 2022. The market is expected to grow at a 7.43% CAGR by 2028. Increasing awareness of the importance of wellness and self-care has led consumers to prioritise relaxation and stress reduction. Massage equipment provides accessible and convenient solutions for achieving these goals at home or in wellness centres. As the global population ages, there is growing demand for therapeutic solutions to manage age-related ailments, pain, and muscle stiffness. Massage equipment offers a non-invasive and effective way to alleviate such issues. During holidays such as Christmas, New Year's, and Valentine's Day, there is an increased demand for massage equipment as people look for thoughtful gifts or ways to pamper themselves and their loved ones. Promotional campaigns and discounts during these periods can boost sales. Many people use vacation time to relax and unwind. Portable and travel-friendly massage equipment can experience higher demand as individuals seek comfort and relief while travelling. In regions with extreme weather conditions, such as high heat or heavy rain, indoor activities like using massage equipment can become more popular.

Based on the region, the North America region is the leading region in the market. North America, particularly the United States and Canada, boasts a relatively high level of disposable income among its population. This affords consumers the financial means to invest in wellness and self-care products, including massage equipment. The concept of home wellness and creating a sanctuary for relaxation has gained traction in North America. Many consumers are investing in products that enable them to recreate spa-like experiences within the comfort of their homes, and massage equipment fits this trend perfectly. North America is home to many wellness retreats, spa resorts, and health-conscious destinations that attract visitors seeking relaxation and rejuvenation. This, in turn, fuels demand for massage equipment in these regions. Furthermore, based on the category, which includes electric and non-electric, at the global level, the electric segment is the leading market. Electric massage equipment offers a high degree of customization, allowing users to adjust settings such as intensity, speed, and massage modes to suit their preferences and specific needs. This versatility caters to a wide range of users with varying comfort levels and therapeutic requirements. Furthermore, Electric massage equipment is often used for pain management and rehabilitation purposes. Its ability to provide consistent and controlled pressure can aid in relieving muscle soreness, improving blood circulation, and supporting recovery from injuries.

Based on the Application segment, Back Massagers and Body Massagers are leading the global market. Back massagers and body massagers are specifically designed to provide targeted muscle relief, addressing common areas of tension and discomfort. The back and body are among the most common regions where individuals experience muscle tightness, stress, and pain, making these massagers highly relevant and effective. Back and body massagers often incorporate a variety of massage techniques, such as kneading, rolling, tapping, and vibration. This diversity allows users to choose the technique that best suits their preferences and therapeutic needs. Furthermore, End users include residential and commercial segments; among them, the Residential segment will grow in the future with the highest CAGR rate during the forecast period. Residential massage equipment provides users with the ability to customise their massage experience according to their preferences and needs. This level of personalization, combined with the convenience of enjoying massages in the comfort of one's home, is highly appealing to consumers seeking relaxation and stress relief. Modern lifestyles often leave individuals with limited time to schedule appointments at wellness centres or spas. Residential massage equipment addresses this challenge by offering on-demand relaxation options, allowing users to incorporate self-care into their daily routines.

Based on the Distribution channel, which includes the Hypermarket and Supermarket, Specialty Store, Online Sales channel, and others, the Online Sales Channel is a growing market. Online sales channels offer a diverse and extensive selection of massage equipment products from various brands, styles, and price ranges. This allows consumers to explore different options and find the product that best suits their preferences and needs. Online platforms have a global reach, enabling consumers from different regions and countries to access products for massage equipment that may not be readily available locally. This accessibility has contributed to the globalisation of the market. Online sales channels provide detailed product information, specifications, and customer reviews. This information helps consumers make informed purchasing decisions and gain insights into the effectiveness and quality of massage equipment. Based on the product types, chairs and sofas are leading the market at the global level. Chairs and sofas equipped with massage capabilities offer a comprehensive and holistic wellness solution. These products provide full-body coverage, allowing users to experience relaxation and muscle relief across multiple areas simultaneously. Chairs and sofas offer a complete massage experience, addressing various muscle groups from head to toe. This comprehensive approach is especially appealing to consumers seeking total relaxation and relief from stress. Furthermore, based on the Therapy segment, roller therapy is leading the market with the highest market share. Roller therapy is known for its effective muscle relief and targeted massage. The rolling mechanism replicates the kneading and rolling motions of human hands, providing a deep and soothing massage experience that addresses muscle tension and knots.



Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Regions & Countries covered in the report

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, South Africa)

Aspects covered in this report

• Global Massage Equipment market with its value and forecast along with its segments
• Region & Country-wise Massage Equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category:

• Electric
• Non-Electric

By Application

• Back Massagers and Body Massagers
• Leg and Foot Massagers
• Neck and Shoulder Massagers
• Head Massagers
• Others

By End User:

• Commercial
• Residential

By Distribution Channel

• Hypermarket and Supermarket
• Specialty Store
• Online Sales Channel
• Others

By Products Types:

• Chairs & Sofas
• Stationary equipment
• Handheld
• Others (Table )

By Therapy:

• Roller
• Vibrator
• Acupressure

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Household Insecticides industry, government bodies and other stakeholders to align their market strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.