Asia-Pacific Massage Equipment Market Outlook, 2028

The Asia-Pacific region is home to a rich tapestry of cultures, traditions, and healing practises. Massage techniques rooted in ancient traditions, such as Thai massage, Ayurvedic massage, and Chinese Tui Na, have influenced the development of modern massage equipment in the region. Asia-Pacific is a popular destination for wellness tourism, attracting travellers seeking relaxation and rejuvenation. This demand for wellness experiences has contributed to the growth of the massage equipment market, both in commercial establishments and for personal use. The Asia-Pacific market showcases a unique blend of traditional massage techniques and modern technology. This integration is reflected in massage equipment that combines ancient wisdom with innovative features, providing a holistic wellness experience. The region's burgeoning middle class and rapid urbanisation have led to increased disposable income and a greater emphasis on self-care. This has fueled the demand for massage equipment as a convenient way to experience relaxation and stress relief at home. The Asia-Pacific market offers a diverse range of massage equipment, from traditional handheld tools to high-tech massage chairs and innovative devices. This variety caters to different preferences and needs across the region. Countries like China, Japan, and South Korea are significant players in the Asia-Pacific massage equipment market due to their robust economies and consumer spending power. The Asia-Pacific region's massage equipment market benefits from cultural exchange and globalisation, with massage techniques and equipment from various countries influencing and enriching each other. Urbanisation often leads to high-stress environments and sedentary lifestyles. Massage equipment can offer a convenient solution for individuals seeking relaxation, stress relief, and physical well-being in these urban settings. The rich cultural diversity of the Asia-Pacific region will continue to influence the types of massage equipment and techniques that are popular in different countries, leading to a variety of product offerings.

According to the research report "Asia-Pacific Massage Equipment Market Outlook, 2028," published by Bonafide Research, the Asia-Pacific Massage Equipment market is expected to grow at a 9.50% CAGR by 2023–28. Some countries in the Asia-Pacific region have government initiatives to promote healthy living and well-being. This can indirectly contribute to the adoption of massage equipment as part of a wellness lifestyle. Traditional massage practises deeply rooted in Asian cultures, such as Thai massage, shiatsu, and Ayurvedic techniques, have a significant influence on the demand for massage equipment in the region. Consumers often seek products that align with their cultural heritage and wellness traditions. A growing ageing population in some Asia-Pacific countries is fueling the demand for massage equipment that addresses age-related issues such as joint stiffness and pain. The Asia-Pacific region is a hub for technological innovation, and this extends to the massage equipment industry. Countries like Japan and South Korea are known for developing cutting-edge massage devices that incorporate advanced technology and features. Many massage equipment products in the Asia-Pacific market seamlessly blend modern technology with traditional massage techniques. This fusion creates unique and effective wellness experiences.

The competitive landscape within China's massage equipment market has driven manufacturers to continuously innovate, resulting in a diverse range of products that cater to varying consumer needs. China's trade relationships and export capabilities have facilitated its dominance in the international massage equipment market, both in the Asia-Pacific region and beyond. China's diverse product range caters to different consumer preferences and budgets, offering a variety of massage equipment types, from handheld massagers to advanced massage chairs. Further, India is also a growing market for massage equipment. India has a rich history of holistic wellness practises deeply rooted in Ayurveda and traditional healing systems. Massage is an integral part of Ayurvedic therapies, and this cultural heritage has contributed to the growing interest in massage equipment for both therapeutic and relaxation purposes. Further, rapid urbanisation has led to sedentary lifestyles and increased stress levels among urban populations. Massage equipment provides an effective solution for urban dwellers seeking relief from physical discomfort and tension. India's economic growth has led to increased consumer spending on health and wellness products. Massage equipment is perceived as an affordable way to achieve relaxation and stress relief without the need for frequent spa visits.

Based on the Categories, Electric Categories is leading the Asia Pacific market further, based on the Application Segment, Back Massagers and Body Massagers are leading the market.

Electric massage equipment often incorporates advanced technology, such as motorised mechanisms, adjustable settings, and integrated sensors. In the technologically progressive Asia-Pacific region, consumers are drawn to innovative products that enhance their wellness experience. Electric massage equipment allows for a high degree of customization. Users can adjust the intensity, speed, and massage techniques to match their preferences and specific needs, providing a personalised and convenient massage experience. Furthermore, Electric massage equipment offers a wide range of massage techniques, such as kneading, tapping, rolling, and shiatsu. This variety allows users to choose the type of massage that best suits their needs, contributing to its popularity. Many electric massage devices incorporate traditional massage techniques from various cultures within the Asia-Pacific region. This blend of modern technology and traditional wisdom resonates with consumers seeking a holistic wellness experience. Furthermore, back and body massagers provide an affordable alternative to frequent spa visits. As consumers in the Asia-Pacific region prioritise wellness, these devices offer a cost-effective way to incorporate relaxation into their daily routines. Back and body massagers are user-friendly and require minimal setup. This ease of use appeals to a wide range of consumers, including those who may not have extensive experience with massage techniques.



Based on the End User, the commercial segment is leading the market in 2022.

The Asia-Pacific region has experienced significant growth in the wellness and spa industries. As people increasingly prioritise self-care and well-being, commercial establishments, including spas, wellness centres, hotels, and resorts, have integrated massage equipment to enhance their offerings. Many countries in the Asia-Pacific region are popular tourist destinations, attracting visitors seeking relaxation and rejuvenation. The tourism industry's emphasis on wellness experiences has driven the demand for massage equipment in commercial settings. Furthermore, the Asia-Pacific region includes countries with a growing affluent population. High-net-worth individuals and tourists are more likely to indulge in spa and wellness services, driving the demand for massage equipment in commercial establishments. Furthermore, Countries like Thailand, Bali (Indonesia), and Japan have become wellness tourism hubs, offering a range of wellness services, including massages. This has driven the demand for massage equipment in commercial establishments catering to tourists. Urbanisation often leads to increased stress levels due to hectic lifestyles. Commercial establishments offering massage equipment provide urban dwellers with accessible stress relief and relaxation options. As well, the commercial segment invests in educating consumers about the benefits of massage equipment and the importance of incorporating wellness practises into their routines. Promotional efforts drive demand for commercial massage services.

Based on the product types segment, chairs and sofas lead the market.

Sofas and chairs equipped with massage features offer a convenient way for individuals to incorporate wellness practises into their daily routines. In the comfort of their own homes, consumers can enjoy a relaxing massage experience without the need to visit a spa or wellness centre. Sofas and chairs with massage capabilities serve a dual purpose as both furniture and wellness equipment. This multi-functional design appeals to consumers who value practicality and space optimisation. Sensor-equipped massage chairs and sofas use sensors to detect pressure points, body contours, and tension areas. This data is used to optimise massage programmes and provide a more targeted and effective massage session. Beyond massage, heating and cooling elements are being integrated into furniture to provide a soothing contrast and enhance the relaxation benefits. Users can control the temperature of the seating area to match their preferences. In Asia and the Pacific, the massage-equipped furniture includes wireless charging pads and built-in charging ports for electronic devices. This enables users to stay connected and charged while enjoying a massage session.

Based on therapy, the acupressure segment growing market in 2022. Furthermore, based on the Distribution channel, Specialty stores have the second-highest market size in the region.

Acupressure is deeply rooted in traditional healing systems such as Traditional Chinese Medicine (TCM). In the Asia-Pacific region, where traditional practises are highly regarded, acupressure resonates with consumers seeking authentic and time-tested wellness solutions. Acupressure is believed to balance the body's energy flow (Qi or Chi) by stimulating specific acupoints. The concept of energy balance aligns with holistic wellness philosophies prevalent in the region. Furthermore, Acupressure techniques can be customised to target specific health concerns and individual needs. This level of personalization resonates with consumers seeking tailored wellness solutions. Specialty stores focus exclusively on wellness and massage equipment, providing a curated and immersive shopping experience for consumers seeking products that enhance their well-being. As well as the specialty store staff, they often possess in-depth knowledge about massage techniques, wellness benefits, and product features. Consumers can receive expert guidance and recommendations, helping them make informed purchasing decisions. There are several specialty stores that offer a wide selection of massage equipment in the region, including OSIM, Family Inada, Teeter, and many more.

Companies covered in this Report:

Panasonic Holdings Corporation, Beurer GmbH, Coway Co., Ltd., The Wahl Clipper Corporation, OSIM International Pte Ltd, Family Inada Co.,Ltd., HoMedics USA, LLC, Xiaomi Inc, Fuji Medical Instruments Mfg. Co., Ltd., Johnson Health Tech. Co., Ltd., Zero Healthcare Sdn Bhd (Zero Healthcare), Koninklijke Philips N.V., Bodyfriend Co., Ltd. and RoboTouch.

Considered in this report

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report

• China
• Japan
• India
• Australia
• South Korea

Aspects covered in this report

• Asia Pacific Massage Equipment market with its value and forecast along with its segments
• Country-wise Massage Equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category:

• Electric
• Non-Electric

By Application

• Back Massagers and Body Massagers
• Leg and Foot Massagers
• Neck and Shoulder Massagers
• Head Massagers
• Others

By End User:

• Commercial
• Residential

By Distribution Channel

• Hypermarket and Supermarket
• Specialty Store
• Online Sales Channel
• Others

By Products Types:

• Chairs & Sofas
• Stationary equipment
• Handheld
• Others (Table )

By Therapy:

• Roller
• Vibrator
• Acupressure

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Household Insecticides industry, government bodies and other stakeholders to align their market strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.