North America Massage Equipment Market Outlook, 2028

The North American massage equipment industry occupies a central position in the global wellness market, showcasing a dynamic landscape shaped by a fusion of economic vitality, cultural diversity, technological innovation, and a fervent emphasis on holistic well-being. As a region renowned for its strong economic foundation, North America's affluence enables a population with a proclivity towards investing in self-care and health enhancement. This propensity towards wellness is reflected in the thriving spa and wellness sector, where massage equipment plays an integral role in delivering relaxation and therapeutic experiences. Moreover, the region's advanced healthcare infrastructure seamlessly integrates massage therapy into medical settings, from rehabilitation clinics to chiropractic centres, expanding the domain of massage equipment into avenues of pain management and rehabilitation. Technological innovation flourishes in North America, leading to the creation of cutting-edge massage equipment, including electric massage chairs with AI capabilities, smart wearable devices, and other technologically sophisticated tools that elevate the massage experience. The multicultural tapestry of North America fosters an environment of diverse massage preferences, encompassing traditional practises and contemporary techniques, which in turn spur a market that caters to a wide array of consumer needs. With a strong presence of established manufacturers, a technologically driven landscape, and a population keen on wellness, the North American massage equipment industry stands as a cornerstone of the global wellness movement, embodying a harmonious blend of tradition, innovation, and consumer-centricity.

According to the research report "North America Massage Equipment Market Outlook, 2028," published by Bonafide Research, the North America Massage Equipment market was valued at USD 2.52 Billion in 2022. North America places a strong emphasis on wellness and self-care, with consumers actively seeking ways to improve their overall well-being. Massage equipment offers a convenient and accessible avenue for individuals to incorporate relaxation and stress relief into their daily routines, aligning with the region's wellness-oriented culture. Furthermore, the region's relatively high disposable income levels allow a substantial portion of the population to invest in premium health and wellness products, including massage equipment. Consumers are willing to spend on items that enhance their quality of life and contribute to their health goals. As well, North America boasts a thriving spa and wellness industry, with numerous spas, wellness centres, and fitness facilities offering massage services. The demand for massage equipment in these establishments drives market growth as they seek to offer diverse and high-quality experiences to their clientele. Many North American businesses are adopting corporate wellness programmes to improve employee well-being and productivity. The inclusion of massage equipment in these programmes aims to reduce workplace stress and create a positive work environment. North America places a significant emphasis on fitness and an active lifestyle. Massage equipment aids in muscle recovery, alleviates post-exercise soreness, and complements fitness routines, contributing to its popularity among fitness enthusiasts.

The United States boasts one of North America’s largest and most robust economies, characterised by high levels of disposable income and consumer spending. This economic strength enables a large portion of the population to invest in wellness products, including massage equipment. The USA has a thriving spa and wellness industry, comprising a diverse range of establishments, including luxury spas, wellness centres, fitness facilities, and medical clinics. These establishments drive the demand for massage equipment as they offer a wide array of relaxation and therapeutic services to a discerning clientele. Furthermore, Many American businesses prioritise employee well-being by implementing corporate wellness programmes. These programmes often include massage equipment to promote stress reduction, productivity, and a positive work environment. Consumer education and awareness about the benefits of massage therapy and wellness practises are well established in the USA. This awareness drives demand for massage equipment as individuals seek effective solutions for stress management, pain relief, and relaxation.

Based on the categories, Non-Electric categories have the second-largest market.

Non-electric massage equipment is often more affordable than its electric counterparts, making it accessible to a wider range of consumers. This affordability appeals to individuals seeking cost-effective wellness solutions without compromising on quality. Non-electric massage equipment is user-friendly and typically requires minimal setup or technical knowledge. Consumers can easily incorporate these tools into their daily routines for self-massage and relaxation. As well, non-electric massage equipment often aligns with traditional massage techniques and cultural practises. The integration of non-electric massage equipment into fitness and exercise routines is a growing trend. Consumers are using tools like foam rollers and massage sticks as part of their warm-up, cool-down, and post-workout recovery strategies to improve flexibility and prevent injuries. Manufacturers and wellness experts are providing a wealth of educational resources, including online tutorials, videos, and guides, to educate consumers about effective techniques for using non-electric massage equipment. This trend empowers users to make the most of their tools and achieve optimal results. Furthermore, the manufacturers are continuously innovating by using advanced materials and ergonomic designs to enhance the comfort and effectiveness of non-electric massage equipment.



Based on the application, which includes leg and Foot massagers, they have the second-highest market size in 2022.

The North American population often leads sedentary lifestyles due to desk jobs and long periods of sitting. This can result in discomfort, muscle tension, and circulation issues, particularly in the legs and feet. Leg and Foot Massagers provide targeted relief for individuals seeking to alleviate these concerns caused by their daily routines. Many individuals experience stress and fatigue due to work-related pressures. As part of corporate wellness initiatives, companies are integrating Leg and Foot Massagers into their programmes to promote relaxation, enhance employee well-being, and reduce stress during and after work hours. The ageing population in North America is more focused on maintaining mobility and well-being. Leg and Foot Massagers offer therapeutic benefits to individuals dealing with age-related issues such as circulation problems, muscle stiffness, and joint discomfort. Furthermore, Leg and Foot Massagers often offer a range of massage techniques, such as kneading, rolling, and air compression. This versatility allows users to customise their massage experience and target specific areas of discomfort.

Based on the end user segment, the residential segment is growing.

The Residential segment's growth is driven by the convenience and accessibility of having massage equipment readily available at home. Consumers increasingly seek ways to integrate wellness and relaxation into their daily routines without the need to travel to external locations, making residential massage equipment an attractive option. Furthermore, Residential massage equipment allows individuals to enjoy a private and personalised massage experience. Users can tailor the intensity, duration, and type of massage to their specific preferences, creating a customised wellness regimen. Home-based massage equipment provides flexibility in terms of usage times. Consumers can use the equipment at their convenience, whether it's before or after work, during weekends, or as part of their morning or evening routines. The COVID-19 pandemic has shifted consumer behaviours and attitudes, encouraging many to invest in home-based wellness solutions. Residential massage equipment aligns with this shift towards self-care and well-being at home. Some residential massage equipment is designed to serve multiple functions, such as massage chairs that can also function as regular seating or recliners. This trend appeals to consumers seeking versatile furniture that complements their living spaces.

Based on the product type segment, stationary equipment a growing market in 2022. And further, Based on Therapy, Vibrator therapy have the second highest market share in 2022.
Stationary massage equipment is commonly used in professional settings like spas, wellness centres, and clinics. The prevalence of these establishments in North America contributes to the demand for stationary massage
equipment. Stationary massage equipment often offers advanced features, such as adjustable settings, various massage techniques, and ergonomic designs. These features cater to consumer preferences for personalised and effective massage experiences. Some stationary massage chairs and tables incorporate technology, such as heating elements, vibration, and customizable settings, enhancing the massage experience. The use of stationary massage equipment reflects a cultural norm of incorporating wellness practises into daily life. Whether at a spa, healthcare facility, or in the home, massage therapy is integrated into routines as a means of enhancing well-being. Based on therapy, vibrator therapy will have the second highest market share in 2022. North America places a strong emphasis on wellness and self-care. Many individuals actively seek out various forms of therapy and relaxation techniques to enhance their overall well-being. If "vibrator therapy" refers to a vibration-based technique or device for relaxation and stress relief, it would align with the cultural trend of prioritising personal wellness. North America has a diverse population with varying preferences for alternative therapies and holistic practises. People are often open to exploring new approaches to wellness, including those that utilise technology or innovative techniques.

Based on the Distribution channel, Specialty stores have the second highest market share in the North American market.

Specialty stores that exclusively focus on massage equipment are likely to offer a wide range of products specifically tailored to customer needs. Their expertise in the field allows them to curate a selection of high-quality and relevant massage equipment. Specialty stores often offer customers the opportunity to try out and experience different massage equipment before making a purchase. This hands-on experience can be crucial when choosing the right product. There are several specialty stores that offer a wide range of massage equipment in the North American market, including the Massage Warehouse, Oakworks Solution, Earthlite, Body Choice, and many more.

Companies covered in this Report:

Panasonic Holdings Corporation, Beurer GmbH, Coway Co., Ltd., The Wahl Clipper Corporation, OSIM International Pte Ltd, Family Inada Co.,Ltd., HoMedics USA, LLC, Xiaomi Inc, Fuji Medical Instruments Mfg. Co., Ltd., Conair Corporation, Johnson Health Tech. Co., Ltd., Koninklijke Philips N.V., Thumper Massager Inc. and Luraco Technologies.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report

• United States
• Canada
• Mexico

Aspects covered in this report

• North America Massage Equipment market with its value and forecast along with its segments
• Country-wise Massage Equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category:

• Electric
• Non-Electric

By Application

• Back Massagers and Body Massagers
• Leg and Foot Massagers
• Neck and Shoulder Massagers
• Head Massagers
• Others

By End User:

• Commercial
• Residential

By Distribution Channel

• Hypermarket and Supermarket
• Specialty Store
• Online Sales Channel
• Others

By Products Types:

• Chairs & Sofas
• Stationary equipment
• Handheld
• Others (Table )

By Therapy:

• Roller
• Vibrator
• Acupressure

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Household Insecticides industry, government bodies and other stakeholders to align their market strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.