Asia-Pacific Window Covering Market Outlook, 2028

The window covering industry in the Asia-Pacific region has experienced remarkable growth and transformation in recent years. As economies flourish and lifestyles evolve, the demand for functional, aesthetically pleasing, and energy-efficient window treatments has surged. From bustling urban landscapes to serene rural settings, the diverse cultures and preferences across the Asia-Pacific contribute to a vibrant and dynamic market for window coverings. The Asia-Pacific region encompasses a multitude of cultures, languages, and design sensibilities. From the intricate patterns of traditional Japanese shoji screens to the rich colours of Indian textiles, window coverings are deeply intertwined with the cultural fabric of each country. This diversity drives innovation by offering a wide range of materials, designs, and functionalities that cater to local tastes. Rapid urbanisation in countries like China and India has spurred the construction of commercial and residential properties. Urban dwellers seek window coverings that provide privacy, insulation, and protection from city noise and pollution. With environmental concerns on the rise, energy-efficient window coverings are gaining traction. Asia-Pacific countries experience varied climates, making window treatments that regulate temperature and reduce energy consumption highly desirable. As disposable incomes rise, the emphasis on interior design has grown. Homeowners are investing in window coverings that complement their design aspirations, creating cosy and personalised spaces. The embrace of smart home technology is reshaping the window covering market. Motorised blinds and shades, connected to smart devices, allow users to control lighting, privacy, and comfort seamlessly.

According to the research report "Asia-Pacific Window Covering Market Outlook, 2028," published by Bonafide Research, the Asia-Pacific Window Covering market is expected to grow at a 6.65% CAGR by 2023–28. The Asia-Pacific region is experiencing a rise in smart home technology adoption. Consumers are drawn to motorised and automated window coverings that offer convenience, energy efficiency, and integration with smart home systems. The Asia-Pacific region encompasses a wide range of climates, from tropical to temperate. Window coverings that adapt to different weather conditions and provide comfort are highly valued. Furthermore, some countries in the Asia-Pacific region have regulations related to energy efficiency and building codes. These regulations may influence the choice of window coverings that align with compliance requirements. The Asia-Pacific window covering market has been influenced by several technological trends that are shaping the industry and consumer preferences. These trends reflect the region's increasing adoption of smart technologies, environmental awareness, and the desire for convenience and energy efficiency. Motorised window coverings offer an enhanced user experience by enabling effortless control of blinds, shades, and curtains. Automation features, such as scheduled adjustments based on time of day or sensor inputs, appeal to consumers seeking a seamless and comfortable living environment. Voice assistants like Amazon Alexa and Google Assistant are becoming more integrated with smart window covering systems. Users can control their window treatments through voice commands, adding a new dimension of convenience and hands-free operation.
India's rapidly growing economy has led to increased disposable income among its population. As people's purchasing power rises, they are more inclined to invest in home improvements, including window coverings. India's massive population makes it one of the largest consumer markets in the world. With such a large number of households, even a small fraction of the population interested in window coverings can translate into a significant market share. As well, urbanisation rates in India have been climbing steadily. As more people move to urban areas, there is a higher demand for residential and commercial spaces, driving the need for window coverings in both segments. Furthermore, India's diverse cultural landscape means that there is no one-size-fits-all solution for window coverings. Different regions have unique preferences based on climate, culture, and traditions, leading to a wide range of products and styles. Furthermore, Australia is also a growing market for window coverings. Australians have a strong culture of home ownership and take pride in maintaining and improving their living spaces. The desire to enhance the aesthetics and functionality of homes through renovations and interior upgrades has contributed to the demand for window coverings.

Based on the Types, Shutter is a growing market with a market share.

Shutters provide precise control over light and privacy. Adjustable louvres allow users to regulate the amount of light entering a room while maintaining privacy. Plantation shutters can add value to a property due to their aesthetic appeal and functional benefits. This factor can make shutters an attractive option for both homeowners and property developers. Shutters resonate with colonial and tropical architectural styles that are common in parts of the Asia-Pacific region. This alignment with local design preferences contributes to their growing popularity. In certain regions of China, wooden shutters are used to protect interiors from harsh weather conditions while maintaining airflow. These shutters may also be adorned with decorative carvings. Plantation shutters have gained popularity in the Asia-Pacific region due to their versatility, classic design, and ability to regulate light and airflow. These shutters feature wide horizontal louvres that can be adjusted to control light and privacy. Plantation shutters are often made of wood or composite materials and are well-suited for both traditional and modern interiors. Some parts of the Asia-Pacific region use exterior shutters that are mounted outside the windows. These shutters provide protection from harsh weather conditions, including storms and strong sunlight. They are common in coastal areas and regions prone to typhoons or cyclones.

Based on the Technology types, smart and Automatic will grow at the highest CAGR rate by 2023–2028. In addition to this Installation, Retrofit is leading the market with in 2022.



The Asia-Pacific region has been embracing technology at a rapid pace. The increasing use of smartphones, smart home systems, and IoT devices has created a favourable environment for the adoption of smart window coverings. Furthermore, as smart homes become more prevalent, the integration of window coverings into broader home automation systems is appealing. Consumers can create cohesive environments where window coverings, lighting, and climate control work together seamlessly. Some countries in the region, such as Japan, are experiencing ageing populations. Smart window coverings can provide convenience for elderly individuals by allowing remote operation without the need for physical effort. Smart window coverings can contribute to well-being by providing optimal lighting conditions for different activities throughout the day, promoting comfort, and reducing eyestrain. Many cities in the Asia-Pacific region have limited space. Smart window coverings that can be easily adjusted to optimise space and light usage can be particularly useful in urban apartments. Furthermore, Retrofit is leading the market in terms of installation types; many homes and buildings in the Asia Pacific region are already constructed, and occupants seek solutions that can be integrated into their existing windows without the need for major renovations. Retrofit installations provide a way to upgrade window coverings without significant modifications. Retrofit installations often cost less than full replacements or installations during initial construction. This affordability makes them an attractive option for consumers looking to enhance their window treatments without breaking the bank.

Based on the application segment, the Residential segment is leading with the highest market size in 2022. Furthermore, based on the Distribution channel, online sales will grow at the highest CAGR rate by 2028.

The Asia-Pacific region is home to a significant and densely populated population. This large population contributes to a substantial number of residential properties, increasing the potential market size for window coverings. Furthermore, in many parts of the Asia-Pacific region, homeownership is culturally valued and considered a significant achievement. Homeowners are more likely to invest in improving and decorating their properties, including upgrading their window coverings. As lifestyles evolve, homes are no longer just places to live; they serve as spaces for work, relaxation, and entertainment. Homeowners seek window coverings that provide privacy, comfort, and aesthetic value to support these diverse activities. Furthermore, in Addition to this, the distribution channel, online, will lead the market due to the fact that the Asia-Pacific region has seen a significant increase in internet and smartphone penetration. This has led to more consumers shopping online for a variety of products, including window coverings. Online sales channels often feature customer reviews and ratings. Positive feedback can boost consumer confidence, leading to more online purchases. The development of robust e-commerce infrastructure, secure payment gateways, and reliable delivery services in the region has contributed to the growth of online sales.

Companies Covered in this Market:

Hunter Douglas N.V., Inter IKEA Systems B.V., Lowe's Companies, Inc, Pottery Barn, Legrand S.A, Kvadrat Shade B.V, H & M Hennes & Mauritz AB, Ethan Allen Interiors Inc, Ching Feng Home Fashions Co., Ltd., Asian Paints Ltd, Norman Window Fashions and Welspun India Limited.

Considered in this report

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Countries covered in the report
• China
• Japan
• India
• Australia
• South Korea

Aspects covered in this report

• Asia Pacific Window Covering market with its value and forecast along with its segments
• Country-wise Massage Equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Types:

• Blinds & Shades
• Curtains & Drapes
• Shutters
• Others (Valances and Cornices, Window Decals and Stickers, Window Quilts or Thermal Curtains, Window Scarves, Panel Track Systems, Tassels, Tiebacks, and Holdbacks, etc.)

By Technology:

• Manual Covers
• Smart/ Automatic Covers
By Application:
• Residential
• Commercial

By Installation:

• Retrofit
• New Construction

By Distribution Channel

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Household Insecticides industry, government bodies and other stakeholders to align their market strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.