North America Veterinary Services Market Outlook, 2028

The culture of veterinary services in North America is deeply rooted in historical traditions while also being shaped by contemporary factors. Veterinary medicine in this region encompasses a wide array of services that cater to diverse needs, ranging from small animal clinics to large-scale livestock operations. Historically, veterinary medicine in North America has its origins in European practices, primarily focused on treating livestock, including horses essential for transportation and agriculture. The establishment of the first veterinary school in North America, the Veterinary College of Philadelphia in 1852, marked a significant milestone. Today, the continent boasts numerous veterinary schools and colleges, ensuring a steady supply of qualified veterinarians. The spectrum of veterinary services in North America is broad and multifaceted. It includes the care of companion animals, equine medicine, food animal production, wildlife health, exotic animal care, and more. Among these, small animal care, particularly for dogs and cats, stands out as a prominent and lucrative aspect of veterinary practice. Many households in North America consider their pets as integral family members, leading to a substantial demand for high-quality veterinary care. Services encompass preventive care, vaccinations, spaying/neutering, and specialized treatments such as orthopaedic surgery and chemotherapy. Furthermore, the culture encourages veterinarians to pursue specialization in areas such as surgery, dermatology, cardiology, and oncology. These specialists provide advanced care for complex cases, reflecting the commitment to excellence within the profession. Continuing education is highly emphasized and required to maintain licensure. North America hosts numerous veterinary associations and communities that provide networking, education, and support for professionals in the field. These organizations facilitate the exchange of knowledge and best practices, fostering a sense of community and collaboration among veterinarians.

According to the research report, “North America Veterinary Services Market Outlook, 2028” published by Bonafide Research, the market was valued at more than USD 35 Billion in 2022. North America has one of the highest rates of pet ownership globally. As more people welcome pets into their homes and consider them as family members, the demand for veterinary services has consistently increased. Pets are increasingly seen as integral members of the family, leading to higher spending on their health and well-being. This trend has driven demand for advanced and specialized veterinary care. Continuous advancements in diagnostic tools, treatments, and surgical techniques have expanded the scope of veterinary care. Pet owners are more willing to invest in cutting-edge treatments, contributing to market growth. There is a growing focus on preventive care, including regular check-ups, vaccinations, and dental care for pets. Veterinarians promote wellness plans, leading to more frequent visits to clinics. The trend toward urban living has led to smaller living spaces and increased pet ownership in cities. Urban areas often have higher concentrations of veterinary clinics and services. The agricultural sector in North America is evolving with a focus on animal welfare and health. This has led to an increased need for veterinary services on farms and in food production facilities. The One Health approach, which recognizes the interconnectedness of human, animal, and environmental health, has gained prominence. This has led to collaborations between human and veterinary healthcare professionals. On-going research in veterinary medicine and pharmacology results in new treatments and therapies. This innovation drives the demand for veterinary services that can offer these cutting-edge solutions.

The North America Veterinary Services market is segmented into three major countries including United States, Canada and Mexico. Among them, United States is occupying lion’s share across the overall market. The United States boasts the largest economy in North America and one of the largest in the world. Its strong economic base provides a robust market for pet-related products and services, including veterinary care. High disposable income levels in the U.S. enable pet owners to invest in comprehensive and advanced veterinary services for their animals. The United States has one of the largest pet populations globally, with millions of households owning dogs, cats, and other companion animals. This large pet population creates a consistent demand for veterinary services, ranging from routine check-ups to specialized treatments. The U.S. has a highly developed healthcare infrastructure, which extends to veterinary care. It has a well-established network of veterinary clinics, hospitals, and specialty centers equipped with state-of-the-art diagnostic and treatment facilities. This advanced infrastructure allows for a wide range of services, including complex surgeries and specialized treatments. The U.S. has a well-established regulatory framework for veterinary care, ensuring high standards of practice and patient care. Licensing requirements and accreditation by organizations like the American Animal Hospital Association (AAHA) contribute to the professionalism and quality of services.

Production animals, which include livestock such as cattle, swine, poultry, and sheep, are a cornerstone of North America's agricultural economy. These animals are raised for meat, dairy, and other agricultural products. The sheer scale of production and the economic value they represent contribute significantly to the demand for veterinary services. Production animal farms often maintain large herds or flocks. For example, industrial-scale poultry farms can house thousands to millions of birds. These large numbers necessitate regular veterinary care for disease prevention, health management, and productivity optimization. North America is a major producer of meat and dairy products for both domestic consumption and export. Ensuring the health and well-being of production animals is essential for maintaining a stable and profitable food production industry. Veterinary services play a critical role in disease prevention and food safety. Production animals are susceptible to various diseases that can have a significant impact on production. Veterinary services are essential for diagnosing and managing diseases like avian influenza, foot-and-mouth disease, and swine fever, which can devastate entire herds or flocks. In addition, the Companion Animals segment is expected to have the highest CAGR in the North American veterinary services market. North America has seen a significant increase in pet ownership, including dogs, cats, birds, and small mammals. Pets have become integral parts of many households, leading to higher demand for veterinary services. This trend is driven by factors such as companionship, emotional support, and the recognition of the positive impact of pets on human well-being. The use of electronic health records (EHRs) and data analytics in veterinary medicine is on the rise. This enables veterinarians to provide more personalized and effective care for companion animals, driving pet owners to seek out these advanced services.

Dogs are among the most commonly owned pets in North America. A significant portion of households has one or more dogs, contributing to a large and consistent customer base for veterinary services. Dogs have relatively long lifespans compared to some other companion animals. As dogs age, they require more frequent and specialized healthcare services, such as geriatric care, arthritis management, and age-related disease screening. This drives increased demand for veterinary care over the pet's lifetime. Dogs can transmit diseases to humans, and zoonotic diseases have garnered significant public attention. Ensuring that dogs are healthy and properly vaccinated is essential for public health, and veterinarians play a critical role in this regard. In addition, Cats are one of the most popular companion animals in North America. A large percentage of households have one or more cats, creating a consistent and substantial customer base for veterinary services. Many cat owners keep their cats exclusively indoors to protect them from outdoor hazards such as traffic, predators, and disease. Indoor cats require regular veterinary care, including vaccinations, preventive measures, and dental care, to maintain their health. Cats generally have longer lifespans than some other pets, often reaching 15 years or more. As cats age, they may develop age-related health issues such as kidney disease, diabetes, and arthritis. The aging cat population contributes to increased demand for veterinary services. The adoption of kittens requires a series of vaccinations and preventive care measures. New kitten owners often establish a relationship with a veterinarian, leading to long-term veterinary care for their cats.



Cattle farming play a pivotal role in North America's agricultural economy. It contributes significantly to the agricultural GDP of the region. Both beef and dairy production are crucial for the food supply chain and exports. This economic importance drives substantial demand for veterinary services in the cattle segment. Cattle have diverse healthcare requirements, including preventive care, disease management, reproductive health, and nutritional support. The complex health needs of cattle herds necessitate on-going veterinary care, including vaccination programs, parasite control, and monitoring for conditions like bovine respiratory disease. Proper nutrition is essential for cattle to achieve optimal growth rates, meat quality, and milk production. Veterinarians collaborate with farmers to formulate balanced diets, address nutritional deficiencies, and enhance overall herd health. In addition, the demand for poultry products, such as chicken meat and eggs, is consistently high in North America. Poultry is a staple in the diets of many consumers, and this demand drives the growth of poultry farming operations. The demand for poultry products, such as chicken meat and eggs, is consistently high in North America. Poultry is a staple in the diets of many consumers, and this demand drives the growth of poultry farming operations. North America is a significant exporter of poultry products. Ensuring the health and safety of poultry flocks is essential for maintaining access to international markets. Veterinary services are vital for meeting export requirements.

Preventive care is a cornerstone of veterinary medicine, and physical health monitoring is a critical component of preventive care. Regular check-ups and physical examinations are essential to detect early signs of illness or disease, allowing for timely intervention and treatment. Pet owners increasingly recognize the importance of preventive care in maintaining their pets' overall health and well-being. Physical health monitoring involves a comprehensive assessment of an animal's overall health. This includes evaluating vital signs (e.g., temperature, pulse, and respiration), body condition, musculoskeletal health, skin and coat condition, and sensory functions. Comprehensive assessments help veterinarians identify underlying health issues or changes in a pet's condition. As pets age, they become more susceptible to a range of health concerns, including arthritis, dental issues, and chronic diseases. Regular physical health monitoring is crucial to managing these age-related conditions effectively and maintaining an elderly pet's quality of life. In addition, there have been significant advancements in veterinary diagnostics and imaging technologies. These advancements include digital radiography, ultrasound, computed tomography (CT), magnetic resonance imaging (MRI), and advanced blood tests. These technologies enable more accurate and timely diagnoses, driving demand for diagnostic services. Early detection of diseases in animals is crucial for effective treatment and improved outcomes. Diagnostic tests and imaging techniques allow veterinarians to detect diseases at their earliest stages, leading to better prognosis and potentially reducing treatment costs for pet owners. As pets live longer, they are more likely to develop age-related health issues. Veterinary practices rely on diagnostic tests and imaging to manage these conditions effectively, resulting in on-going demand for these services.

The Veterinary Hospital segment is expected to have the highest market share in the North American veterinary services market based on end users. Veterinary hospitals offer comprehensive care, including routine check-ups, surgical procedures, emergency care, diagnostic testing, and specialized treatments. This breadth of services makes veterinary hospitals a one-stop destination for pet owners' healthcare needs. Veterinary hospitals typically have access to advanced medical equipment such as X-ray machines, ultrasound, endoscopy, and surgical suites. These facilities enable hospitals to provide a wide range of diagnostic and treatment services. Veterinary hospitals are equipped to handle emergencies and critical care situations 24/7. Pet owners rely on these facilities for immediate medical attention in cases of accidents, trauma, or sudden illness. In addition, the online segment in the North American veterinary services market based on end-users is expected to have the highest CAGR during the forecast period. Online veterinary services offer unparalleled convenience for pet owners. They can access information, book appointments, and seek advice from the comfort of their homes, eliminating the need for physical visits to a veterinary clinic. Telemedicine and telehealth have gained significant traction, allowing pet owners to consult with veterinarians remotely. Online platforms facilitate video or text-based consultations, which are especially valuable for minor health concerns, follow-up appointments, or general advice. Many online veterinary services platforms offer convenient appointment scheduling tools. Pet owners can select suitable appointment times and receive reminders, streamlining the booking process.

Market Dynamics:

Pet Insurance: The growing popularity of pet insurance plans in North America has significantly impacted the utilization of veterinary services. Pet insurance plays a pivotal role in making veterinary care more affordable and accessible for pet owners. These plans typically cover a portion of the costs associated with accidents, illnesses, surgeries, and preventive care, thereby mitigating the financial burden of unexpected veterinary expenses. This financial accessibility encourages pet owners to seek veterinary care promptly, even for non-emergency issues, as they know they have financial support to rely on. Moreover, pet insurance often includes coverage for preventive care, such as vaccinations, annual check-ups, and dental cleanings. This coverage encourages pet owners to invest in routine care, leading to healthier pets. Preventive care helps detect and address issues early, potentially reducing the need for more expensive treatments down the line.

Nutrition and Wellness Services: The growing concern among pet owners about pet nutrition and overall wellness has ushered in a significant expansion of veterinary services in North America. This trend signifies a deeper understanding of the vital role that diet plays in a pet's health and longevity. Pet obesity is a prevalent issue, leading to various health problems like joint pain, diabetes, and heart disease. Recognizing this, veterinary practices now offer comprehensive weight management programs. Veterinarians assess a pet's body condition and develop weight loss or maintenance plans, which include tailored diet recommendations and exercise regimens. Regular follow-ups and progress tracking are also part of these programs.

Innovation in Diagnostic Technologies: Digital X-rays have largely replaced traditional film-based radiography. They offer higher image quality, faster results, and the ability to manipulate and enhance images for better visualization of anatomical structures. 3D printing technology is being adopted for veterinary applications, including the creation of patient-specific anatomical models. These models are used for surgical planning, especially in complex cases like orthopaedic procedures. Genetic testing is becoming more accessible and affordable for pets. It involves analysing an animal's DNA to identify genetic markers associated with specific diseases or traits. This information can be used for breeding decisions, disease prevention, and personalized treatment plans. AI is being integrated into diagnostic processes. Machine learning algorithms can assist in image interpretation, helping veterinarians identify abnormalities and potentially life-threatening conditions more quickly and accurately.

Key Players Insights:

IDEXX Laboratories Inc, Mars Incorporated, Neogen Corporation, Zoetis Inc, Boehringer Ingelheim, Virbac, Dechra Pharmaceuticals plc, Elanco Animal Health Incorporated, Phibro Animal Health Corporation, Vetoquinol, Patterson Companies Inc, PetSmart, Karyopharm Therapeutics Inc, City Vet Inc, Ethos Veterinary Health LLC.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Veterinary Services with its value and forecast along with its segments
• Country-wise Veterinary Services market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United States
• Canada
• Mexico

By Animal Type

• Production Animals
• Companion Animals

By Companion Animals

• Dogs
• Cats
• Horses
• Others

By Production Animals

• Cattle
• Poultry
• Swine
• Others

By service Type

• Physical Health Monitoring
• Surgery
• Diagnostic Tests& imaging
• Artificial Insemination
• Grooming
• Vaccination
• Others (Biosecurity, Dental Care, etc.)

By End User

• Veterinary Hospital
• Veterinary Clinic
• outdoors/ Ambulatory
• online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Veterinary Services industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.