Global Water Sports Gear Market Overview, 2023-28

The water sports gear market is a dynamic and exhilarating sector within the broader recreational and sporting goods industry. It encompasses a diverse array of activities that take place on or in the water, captivating enthusiasts and adventurers alike. From the thrilling waves of surfing and the serenity of paddle boarding to the depths of scuba diving and the competitive intensity of water polo, water sports offer a rich tapestry of experiences. Central to this vibrant world of aquatic adventures is the gear, equipment, and apparel that enable individuals to not only partake in these activities but also to excel and stay safe while doing so. The market for water sports gear is characterised by innovation, environmental consciousness, and a deep-seated connection to nature. It weaves together elements of performance, fashion, and sustainability to meet the diverse needs of water enthusiasts, from professional athletes competing on the global stage to casual weekend adventurers seeking solace and thrills on the water. As this market continues to evolve, driven by technological advancements, changing consumer preferences, and the ever-present allure of the sea, it offers a compelling narrative of human ingenuity and our enduring relationship with the world's oceans, rivers, and lakes. In this immersive realm, water isn't just a medium; it's a playground, a passion, and a way of life. The Mediterranean region is known for its rich marine life and clear waters, making it a popular destination for diving enthusiasts. Traditional diving gear has evolved to incorporate modern materials and technologies while preserving the essence of diving culture.

According to the research report, "Global Water Sport Gear Market Overview, 2028," published by Bonafide Research, the global water sport gear market is expected to cross USD 64.38 billion in size, increasing from USD 47.59 billion in 2022. The global market is forecast to grow at a 5.27% CAGR by 2023–28. Many people have more leisure time, which allows them to pursue recreational activities such as water sports. Reduced work hours, flexible schedules, and increased emphasis on work-life balance contribute to this trend. The global tourism industry is booming, with more people travelling to coastal destinations and regions with access to water sports. Tourists often engage in water sports during their vacations, driving demand for gear rentals and purchases. Increased awareness of environmental conservation and ocean preservation has led to a greater appreciation for water-based activities. Consumers are looking for eco-friendly gear and sustainable practices in the water sport industry. Water sports have gained visibility through various media outlets, including social media, television, and streaming platforms. Influencers and athletes often promote these activities, inspiring others to participate. Water sports like swimming, diving, rowing, and water polo feature prominently in the Olympics and other international sporting events. These competitions generate interest and inspire individuals to take up these activities. Many cruise lines offer water sports and water-based activities as part of their itineraries, introducing passengers to these experiences and stimulating demand for gear.

Based on the regions, North America was valued at over USD 15 billion in 2022. The United States and Canada, two major countries in North America, have robust economies with high disposable incomes. This enables residents to participate in water sports and invest in quality gear. North Americans have a strong culture of outdoor recreation, including water sports. Activities like kayaking, paddle boarding, surfing, and sailing have become popular pastimes, driving the demand for gear. Furthermore, North America attracts a significant number of tourists, many of whom seek water-based recreational activities during their visits. Tourist destinations such as Florida, California, Hawaii, and the Caribbean offer opportunities for snorkelling, scuba diving, and other water sports. North America hosts numerous water sport competitions and events, such as surfing championships, sailing races, and water polo tournaments. These events generate interest in the respective sports and boost the market for related gear. Water sports are often featured in North American media and popular culture, from movies and television shows to social media influencers, fostering interest and participation.

Based on the product types, there are water sports clothes, boards, sailboats, swim masks and goggles, personal watercraft, life jackets, buoyancy control devices, cylinders, diving propulsion vehicles, swim fins, decompression chambers, and others. At the global level, the swim mask and goggles are growing at the highest CAGR rate, including the snorkel, snorkelling masks, and diving asks. Swim masks and goggles are essential safety gear for many water activities, offering clear underwater vision. They protect the eyes from irritants like saltwater, chlorine, and debris, enhancing comfort and safety while swimming, snorkelling, or diving. These products cater to a broad user base, from children and beginners learning to swim to professional athletes competing in swimming and diving events. The wide range of users contributes to a steady demand. The popularity of recreational water activities among families and children has driven the demand for swim masks and goggles designed for younger users. Many parents prioritise their children's safety and comfort in the water. Tourist destinations with water sports activities often require or recommend the use of swim masks and goggles. Travellers seek reliable and comfortable gear during their vacations.

Distribution channels include the franchise store, specialty store, online store, supermarket/hypermarket, and others (resort shops, boating and marine supply stores, direct sales, tour operators, etc.), among them the supermarket/hypermarket. growing as the distribution channel. Supermarkets and hypermarkets have expanded their product ranges beyond groceries to capture a wider consumer base. This includes offering sports and outdoor equipment, including water sport gear, as part of their inventory diversification strategy. Supermarkets and hypermarkets often use their purchasing power to negotiate competitive prices with suppliers. This can lead to attractive pricing for water sports gear, making it more affordable for consumers. Furthermore, online shopping will grow at the highest CAGR rate. Online shopping offers unparalleled convenience. Consumers can browse, compare, and purchase water sports gear from the comfort of their homes or virtually anywhere, eliminating the need to visit physical stores. Online stores operate 24/7, allowing consumers to shop at their convenience, day or night. This flexibility caters to those with busy schedules or those who prefer shopping outside of regular store hours.



Based on the age group, which includes adults, kids, and geriatrics, many adults seek recreational activities to balance their work and personal lives. Water sports provide a fulfilling and enjoyable leisure activity that appeals to individuals looking to relax and stay active. Adults often have more opportunities for travel and vacations, including visits to coastal destinations or resorts with water sports activities. Having their gear allows them to make the most of these experiences. As individuals grow older, they may develop specific interests in water sports like sailing, kayaking, or scuba diving. These interests lead to the acquisition of specialised gear associated with those activities. Many water sports are social and group-oriented, making them appealing to adults seeking shared experiences with friends and family. Adults often invest in gear to participate in these activities with their social circles. Some adults prefer solo water sports like swimming or paddle boarding as a way to unwind and enjoy solitude. Owning personal gear ensures they can engage in these activities whenever they choose.

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Water Sport Gear with its value and forecast along with its segments
• Region-wise Water Sport Gear market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Products

• Water sports Clothes
• Boards
• Sailboat
• Swim Mask & Goggles
• Personal Watercraft
• Life Jackets
• Buoyancy Control Device
• Cylinder & Diving Propulsion Vehicle
• Swim Fins
• Decompression Chamber
• Others

By Age Group

• Adults
• Kids
• Geriatric

By Distribution Channel

• Franchise Store
• Specialty Store
• Online Store
• Supermarket/Hypermarket
• Others

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Water Sport Gear industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.