North America Water Sports Gear Market Outlook, 2028

The North American water sports gear industry is a dynamic and thriving sector that encompasses a wide range of activities, from paddleboarding and kayaking to water skiing and surfing. This industry has witnessed substantial growth and innovation over the years, fueled by a combination of factors, including the region's abundant water resources, a growing interest in outdoor recreational activities, and advancements in technology and materials. With its vast coastline, numerous lakes, and diverse geography that spans from the frigid waters of the northern oceans to the warm, sun-soaked beaches of the south, North America offers an ideal playground for water sports enthusiasts of all levels. As a result, the demand for high-quality water sports gear has never been higher. Manufacturers and entrepreneurs across the continent have responded to this demand by continually developing and refining their products, pushing the boundaries of design, functionality, and sustainability. The industry has also seen a shift towards eco-friendly practises, with an increasing emphasis on using sustainable materials and reducing environmental impact. This commitment to sustainability not only aligns with evolving consumer preferences but also addresses the pressing need to protect the fragile aquatic ecosystems that serve as the backdrop for these exhilarating water adventures. As North America's water sports gear industry continues to evolve, it not only provides opportunities for businesses and innovation but also promotes a deeper connection between people and the natural world, fostering a love for the water and a commitment to its preservation.

According to the research report "North America Water Sport Gear Market Outlook, 2028," published by Bonafide Research, the North America Water Sport Gear market was valued at USD 15.34 billion in 2022. There has been a growing trend towards outdoor recreational activities, including water sports, as people seek to connect with nature and engage in healthy, physically active lifestyles. This increasing interest in outdoor activities is a major driver of the water sports gear market in North America. Advancements in materials, manufacturing techniques, and product design have led to the development of lighter, more durable, and high-performance water sports gear. Innovations such as hydrophobic materials, enhanced flotation devices, and improved paddle and board designs have expanded the market's appeal. The influence of social media and digital marketing has played a significant role in promoting water sports gear. Water sports enthusiasts share their experiences on platforms like Instagram and YouTube, creating a community and inspiring others to take up these activities. The presence of water sports events and competitions, such as surfing competitions, paddleboarding races, and wakeboarding tournaments, generates interest and drives gear sales. These events showcase the excitement and skills associated with water sports, motivating individuals to invest in quality gear. Government initiatives promoting water safety, including the use of life jackets and proper equipment, have contributed to the growth of the water sports gear market. Compliance with safety regulations has become a driving factor for gear purchases.

Water sports in North America have deep historical roots, with activities like canoeing and rowing being popular among Native American tribes. However, the commercialization of water sports gear began in the 19th century with the advent of recreational rowing and sailing. The use of wooden boats and rudimentary equipment marked this era. Furthermore, the 20th century saw significant innovation in water sports gear. Canoes and kayaks became more accessible to the general public with the introduction of lightweight materials such as aluminium and iberglass. Water skiing, invented in the early 20th century, gained popularity, leading to the production of specialised water skis and tow boats. This period also witnessed the development of life jackets and safety equipment, driven by concerns for water safety. In the early 2000s, stand-up paddleboarding (SUP) emerged as a significant trend in North American water sports. SUP's appeal lay in its accessibility to people of all ages and fitness levels. This trend led to the development of inflatable SUP boards, making them easy to transport and store. The 21st century has witnessed substantial technological advancements in water sports gear. High-performance materials like carbon fibre and advanced composites have revolutionised the manufacturing of watercraft, making them lighter and more durable. Additionally, GPS technology and smartphone apps have enhanced the navigation and safety aspects of water sports.

The North American water sports gear market is segmented into three major countries, including the United States, Canada, and Mexico. The largest market share among them is held by the United States. The United States has the largest population and one of the largest economies. This means there is a substantial market for water sports gear, with a diverse range of consumers from various age groups and income levels. The country's economic power allows for robust manufacturing and distribution infrastructure. The United States boasts a vast and diverse array of water bodies, including coastlines along the Atlantic and Pacific Oceans, the Gulf of Mexico, numerous lakes, and rivers. This abundance of water resources provides ample opportunities for water sports, driving demand for gear. The U.S. is home to numerous water sports destination spots, such as the Florida Keys, California's coastal regions, and the Great Lakes. These tourist destinations attract both domestic and international visitors who often engage in water sports, further boosting the demand for gear.

Based on the product types, there are water sports clothes, boards, sailboats, swim masks and goggles, personal watercraft, life jackets, buoyancy control devices, cylinders and diving propulsion vehicles, swim fins, decompression chambers, and others. Among them, water sports clothing such as surfing apparel, swimwear, diving suits, water polo swimsuits, and caps. Water sports clothing plays a critical role in ensuring the safety and comfort of participants. These specialised garments are designed to provide buoyancy, protection against UV rays, and insulation against cold water. Safety-conscious consumers prioritise high-quality water sports clothing to mitigate risks while enjoying their favourite activities. North America experiences significant seasonal variations in weather and water temperatures. Water sports enthusiasts often require different types of clothing for summer and winter activities. Wetsuits, drysuits, rash guards, and thermal garments cater to these seasonal needs. Water sports clothing has evolved beyond functionality and into fashion. Consumers appreciate stylish designs and brands that reflect their personal style. This blend of fashion and function has driven the market for water sports clothing as a lifestyle choice.



Based on the age group, there are adults, kids, and geriatrics among them. Adults are leading the market. Adults typically have higher disposable incomes compared to younger age groups, which allows them to invest in water sports gear. Water sports equipment, such as kayaks, surfboards, and motorised watercraft, is relatively expensive, making it more accessible to financially stable adults. Many adults introduce their families to water sports, making it a shared activity. This often involves purchasing gear for themselves and their family members, further driving the market. Adults also see water sports as a way to maintain an active and healthy lifestyle. Water sports have become an integral part of adult social and recreational culture in North America. Participation in water sports can be a bonding experience among friends and within social circles, driving adults to invest in gear. The success and visibility of professional athletes and influencers in water sports, many of whom are adults, inspire others to take up these activities. Adults are more inclined to emulate their favourite athletes and invest in the same gear. Many adults join recreational clubs and associations focused on specific water sports, providing them with a sense of community and camaraderie. These organisations often encourage members to invest in the necessary gear for their chosen activity.

Distribution channels include the franchise store, specialty store, online store, supermarket/hypermarket, and others; among them, the franchise store is leading the market. Franchise businesses in the water sports gear market have often built extensive retail networks across North America. These networks include both physical stores and online platforms, making it convenient for consumers to access a wide range of water sports gear. Franchise businesses often carry well-known and trusted brands in the water sports industry. Consumers are more likely to purchase from these franchises due to the reassurance of quality and reliability associated with recognised brands. There are many franchises that provide water sport gear products in North America, including West Marine, Dick's Sporting Goods, The Kayak Academy, and many more. Furthermore, Specialty Store, Specialty stores are typically staffed by experts who have in-depth knowledge about water sports and the gear required. This expertise is invaluable to customers, especially beginners or those seeking specialized equipment for specific activities. Specialty stores curate their inventory to cater specifically to water sports enthusiasts. This means they offer a wide range of gear tailored to various activities, from kayaking and paddleboarding to scuba diving and surfing. Customers appreciate the comprehensive selection available in these stores. There are many specialist stores that offer the water sport gear products includes the NRS (Northwest River Supplies), REI (Recreational Equipment, Inc.), West Marine and many more.

Companies Covered In this Report:

The Columbia Sportswear Company, Adidas AG, Decathlon S.A., Under Armour, Inc, Speedo International Limited, Beneteau, Johnson Outdoors Inc, Aqua Lung International, Patagonia, Inc., Quiksilver, O'Neill, Sea-Doo, Helly Hansen AS, Head Sport GmbH, Cressi Sub SpA, TYR Sport, Inc., Beuchat International and VF Corporation.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Water Sport Gear with its value and forecast along with its segments
• Country-wise Water Sport Gear market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United States
• Canada
• Mexico

By Products

• Water sports Clothes
• Boards
• Sailboat
• Swim Mask & Goggles
• Personal Watercraft
• Life Jackets
• Buoyancy Control Device
• Cylinder & Diving Propulsion Vehicle
• Swim Fins
• Decompression Chamber
• Others

By Age Group

• Adults
• Kids
• Geriatric

By Distribution Channel

• Franchise Store
• Specialty Store
• Online Store
• Supermarket/Hypermarket
• Others

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Gems & Jewelry industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.