Asia-Pacific Online Dating Services Market Outlook, 2028

Traditional dating norms have been gradually evolving in many Asian countries, leading to a growing acceptance of online dating. As societal attitudes change, more individuals have become open to using online platforms as a legitimate and convenient way to meet potential partners. Rapid urbanization and lifestyle changes have influenced dating patterns in the Asia-Pacific region. Urban centers have become hubs for online dating activities, as more young professionals and city dwellers embrace digital platforms to seek meaningful connections. Successful online dating platforms in the Asia-Pacific region have recognized the importance of localization and catering to specific cultural preferences. Offering language support and tailored features for individual countries or regions have helped platforms gain traction in diverse markets. Among the regional markets throughout the projected period, the Asia Pacific dating service industry is anticipated to experience the quickest revenue growth. Dating service uptake and setup are still in their infancy but are anticipated to gain momentum over the projection period. Japan, China, and India are the Asian nations with the highest percentages of users of dating and matchmaking services. The markets for online dating services are expanding favourably thanks to India and China. One of the main forces behind regional growth is the escalating use of online dating services and apps among the young population in emerging nations. The market is expanding in addition to a notable rise in smartphone adoption and rapid digitization in China and India. The sector is expected to have a lot of opportunities as a result of the growing number of people using online dating services in China, India, and other developing countries.

According to the research report, “Asia-Pacific Online Dating Services Market Outlook, 2028” published by Bonafide Research, the market is anticipated to grow with 8.22% CAGR by 2023-28. Asia Pacific region is anticipated to witness a higher growth rate during the forecast years owing to the rising number of internet and smartphone users. Urbanisation in nations like China, India, South Korea, Singapore, and other APAC nations is fostering a favourable public perception of online dating. In Asia, people were typically wary of online dating. Investments are being drawn to the area as public opinion about online dating changes. For instance, BlueCity Holdings developed the Chinese online dating service Blued. In order to expand internationally, it applied for an initial public listing on NASDAQ in June 2020 and got eight digits funding from The Beijing News in February 2017. Similar to that, in August 2020, Crescere Technologies Private Limited's Truly Madly online dating app obtained a pre-series A fundraising of US$ 1.1 million. Over the course of the forecast period, it is predicted that increasing public acceptance of online dating in the Asia Pacific region, along with expanding investments in online dating apps, will increase this region's share of the worldwide online dating market. Numerous dating applications have emerged in the digital age with the proliferation of smartphones and social media. Even the least interested person is aware of at least one dating app because to the exponential growth in their popularity. The enormous success of Tinder and its rising popularity in India are proof of this market's potential. The pandemic accelerated the adoption of virtual dating and online interactions in the Asia-Pacific region. With social distancing measures in place, dating platforms integrated video chat and virtual event features, enabling users to connect safely from a distance. The rise of the middle-class population in various Asia-Pacific countries has contributed to increased disposable income and changing lifestyles. There has been a higher demand for online dating services among individuals seeking meaningful connections.

Based on the countries, India is expected to grow with prominent CAGR of more than 9% by 2023-28 in Asia-Pacific online dating services market.

The India online dating services market is unique and distinct, influenced by cultural, social, and technological factors. India is a culturally diverse country with various languages, customs, and traditions. The online dating services market reflects this diversity, with platforms catering to different regional and cultural preferences. India has a longstanding tradition of arranged marriages, where families play a significant role in finding suitable partners. However, online dating platforms are increasingly popular among the younger generation, providing an alternative to traditional arranged marriages. Family and community play an essential role in Indian society. Many individuals consider their family's approval and community compatibility while using online dating platforms, leading to platforms with features that accommodate such considerations. Also, Indian users value privacy and discretion when using online dating services. Dating platforms in India implement strict data protection measures and provide options to limit profile visibility to ensure user safety. In India, caste and religion are significant considerations in marriage. Some dating platforms allow users to filter matches based on these criteria, catering to users seeking partners from specific caste or religious backgrounds. India has a vast smartphone user base, and online dating platforms prioritize mobile apps to cater to this trend. Mobile apps enable greater accessibility and convenience for Indian users. Indian users, particularly those seeking serious relationships, prioritize long-term commitments and marriage. Some Indian dating platforms focus on facilitating meaningful connections that could lead to marriage.

Based on the services, niche dating grew with significant CAGR of more than 9% from 2017-2023 in Asia-Pacific online dating services market.

Niche dating in the Asia-Pacific online dating services industry exhibits unique factors that distinguish it from other types of dating platforms. The Asia-Pacific region is incredibly diverse, with various cultures, languages, and traditions. Niche dating platforms in this region capitalize on cultural specificity by catering to particular ethnicities, nationalities, and cultural backgrounds. These platforms create spaces where individuals can find partners who share their cultural values and customs. Many countries in the Asia-Pacific region hold traditional values regarding relationships and marriage. Niche dating platforms balance these values with modern dating practices, providing a platform where users can find partners who understand and respect their cultural traditions. Religion and spirituality play a significant role in the lives of many individuals in the Asia-Pacific region. Niche dating platforms target specific religious groups, enabling users to connect with others who share their faith and beliefs. Niche dating platforms in the Asia-Pacific region cater to specific age groups, such as seniors or young adults. These platforms tailor their features and services to meet the needs of their target age demographic. Niche dating platforms in Asia-Pacific focus on specific cultural practices, hobbies, or interests popular in certain countries. These platforms create a sense of community among individuals who share similar interests and lifestyles. In some countries within the Asia-Pacific region, arranged marriages and traditional matchmaking are still prevalent. Niche dating platforms offer modernized versions of matchmaking services to cater to this cultural practice. While some countries in the Asia-Pacific region have conservative attitudes towards LGBTQ+ relationships, niche dating platforms are emerging to cater to the LGBTQ+ community, providing a safe and inclusive environment.

Based on subscription types, weekly subscription segment is projected to reach over USD 140 Million market size by 2028 in Asia-Pacific online dating services market.

Weekly subscriptions in the Asia-Pacific online dating services industry cater to users seeking short-term access and flexibility. Whether for trial purposes, temporary engagement, or budget considerations, weekly subscriptions offer a unique option for users to experience the benefits of a paid subscription without committing to a more extended period. Weekly subscriptions provide users with a high level of flexibility. Unlike longer-term subscriptions, users can opt for a short commitment of just one week. This flexibility is particularly appealing to users who not want to commit to a longer subscription but still want to explore the platform's features and potential matches. Weekly subscriptions often serve as trial periods for users who are unsure about committing to a monthly or longer-term subscription. It allows users to test the platform's offerings and user experience before deciding on a more extended commitment. Weekly subscriptions are cost-effective for users who only want temporary access to premium features. This option allows users to experience the benefits of a paid subscription without investing in a more extended period. Weekly subscriptions are popular among users who have specific events or activities coming up and want to be more active on the platform during that time. For example, users subscribe for a week leading up to a social event or vacation to find potential matches in those locations. Weekly subscriptions can be advantageous for users who are traveling or temporarily in a different location. They can use the platform's features to find potential matches in their current location during their short stay. Users with short-term dating goals, such as finding companionship during a specific period or event, find weekly subscriptions more suitable for their needs. Some platforms offer exclusive virtual dating events or limited-time features available only to weekly subscribers, creating a sense of exclusivity and encouraging short-term engagement.

Based on demographics, baby boomers segment is anticipated to contribute for 3% of the market share in 2022 in Asia-Pacific online dating services market.

Baby boomers, born between 1946 and 1964, are a growing demographic in the Asia-Pacific regions online dating services industry. As more baby boomers embrace technology and become tech-savvy, their adoption of online dating platforms has increased. Many baby boomers in the Asia-Pacific region are seeking companionship and meaningful connections as they approach or enter retirement. They often prioritize emotional connection and shared values in their search for a partner. Baby boomers using online dating platforms are generally more serious about finding a long-term partner or even remarrying. They are less likely to engage in casual dating and more inclined towards building lasting relationships. In the Asia-Pacific region, baby boomers uphold traditional values when it comes to dating and relationships. They seek partners who share similar cultural and family values. Baby boomers in the Asia-Pacific online dating services industry tend to take a more cautious and deliberate approach to online dating. They prefer spending more time getting to know potential matches before meeting in person. Baby boomers value honesty and authenticity in online dating profiles. They seek partners who are genuine and transparent about their intentions and life experiences. While some baby boomers be relatively new to online dating, they are increasingly adapting to technology. User-friendly platforms and clear navigation are crucial in catering to this demographic. Baby boomers prioritize building friendships and companionship before diving into romantic relationships. Many seek companions to share hobbies, travel, and life experiences. Baby boomers in the Asia-Pacific region often seek partners who share their desire for a balanced and fulfilling lifestyle, including interests in travel, hobbies, and community involvement.

Market Dynamics

• Major Drivers: The Asia-Pacific region has experienced significant growth in internet and smartphone penetration. The increasing availability and affordability of smartphones and internet access have contributed to a larger user base for online dating services in the region. Rapid urbanization in Asia-Pacific countries has led to busier lifestyles and reduced opportunities for traditional social interactions. Online dating platforms offer a convenient way for urban dwellers to connect with potential partners despite their busy schedules.

• Major Restraints: Different cultures and social norms across the Asia-Pacific region can impact the acceptance and adoption of online dating. In some countries, there may be stigmas or conservative attitudes surrounding the use of dating apps, which can hinder market growth. The Asia-Pacific region is diverse, comprising numerous languages and ethnicities. Online dating platforms need to address language barriers and regional preferences to provide a seamless experience to users across different countries.

• Market Trends: With the majority of internet users in Asia-Pacific accessing the internet through mobile devices, online dating services are adopting a mobile-first approach. Apps are designed to be user-friendly on smaller screens, making them more appealing to the region's smartphone-savvy population. Many online dating platforms in Asia-Pacific are incorporating in-app features and gamification elements to increase user engagement. Features like virtual gifts, badges, and games make the dating experience more enjoyable and encourage user retention. The use of video and live streaming features has gained popularity in the Asia-Pacific online dating market. These features allow users to interact in real-time, fostering a deeper connection and helping users gauge each other's authenticity.

Considered in this report

• Geography: Asia-Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia-Pacific Online Dating Services with its value and forecast along with its segments
• Country-wise Online Dating Services market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• China
• Japan
• India
• Australia
• South Korea

By Services

• Social Dating
• Matchmaking
• Adult Dating
• Niche Dating

By Subscription Type

• Annually
• Quarterly
• Monthly
• Weekly

By Demographics

• Adult
• Baby Boomers

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to the Online Dating Services industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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