Global Non-sugar Sweeteners Market Overview, 2023-28

Non-sugar sweeteners are food additives that are used to simulate the taste of sugar in meals and beverages. The increased demand for low-calorie, diet, and sugar-free products has given rise to a new dimension in the non-sugar sweeteners market. The global non-sugar sweeteners market is being driven by issues such as weight loss, dental care, diabetes, and reactive hypoglycemia. As the importance of sugar reduction grows, so do appealing tastes, textures, and mouthfeel. In order to make cost-effective sweeteners, manufacturers are currently focusing on the utilization of different chemicals to compensate for functional losses caused by sugar removal. Furthermore, rising worldwide industry has resulted in a recent spike in urbanization. People are becoming more sedentary, spending more time at work, and doing less exercise. As a result, their food intake is out of balance, resulting in an energy imbalance in their bodies. The amount of calories consumed is greater than the amount of calories burned by the body. Consumption of high-calorie foods leads to fat storage and obesity. Obesity, in turn, is linked to a variety of health problems, including type 2 diabetes, cardiovascular disease, high blood pressure, and cancer. As a result, low-calorie sweeteners for food and beverages have grown in popularity in recent years. One of the key forces driving global market growth is the rising consumption of sugar-based food products in nations such as the United States, Canada, Japan, and India.

According to the research report, “Global Non-Sugar Sweeteners Market Overview, 2023-2028” published by Bonafide Research, the market is expected to cross USD 19.34 Billion market size, increasing from USD 13.90 Billion in 2022. The global market is forecasted to grow with 5.75% CAGR by 2023-28. The growing consumer demand for healthy foods, along with a growing emphasis on good health and wellbeing, has resulted in a significant increase in the use of products with no added sugars or sweeteners. National government policies aimed at reducing sugar consumption, such as selective taxes, reformulations, and explanatory front packaging labels, are projected to boost market growth globally. Changes in eating habits, growing diabetes prevalence, and worldwide health concerns are the key factors driving demand for non-sugar sweeteners. The growing awareness of the negative effects of sugar consumption, such as reduced cognitive abilities, inflammation, and blood pressure, is driving the need for non-sugar sweeteners. Rising disposable income and a high incidence of urbanization are two important drivers of the increased use and affordability of non-sugar sweeteners. Stevia is a natural, plant-based sweetener that has grown in popularity as a low-calorie sugar alternative. Because of its natural origins and potential health benefits, it has gained popularity. In recent years, the market has also seen significant advancements in the development of novel and improved non-sugar sweeteners. Researchers as well as companies have been investing in the discovery and manufacture of novel sweeteners that can mimic the taste of sugar without leaving an aftertaste or creating unpleasant side effects. These advancements have expanded the applications of non-sugar sweeteners, paving the way for new product launches and improved formulations.

Based on the region, Asia-Pacific is expected to grow with more than 6.8% CAGR by 2023-2028 in global non-sugar sweeteners market.

Due to a combination of circumstances, the Asia-Pacific region has emerged as the world's fastest-growing market for non-sugar sweeteners. To begin with, the region's huge population, which includes nations such as China and India, has seen substantial changes in lifestyle and food patterns. Consumers in these countries are becoming more health-conscious as urbanization and income levels rise, resulting in an increased demand for better food and beverage options. Second, the prevalence of diabetes and obesity has been increasing throughout the Asia-Pacific region. This has increased the demand for sugar substitutes as health-conscious people and those with dietary restrictions look for non-sugar sweeteners to successfully regulate their calorie intake and blood sugar levels. Cultural considerations and dietary habits contribute to Asia-Pacific's increased demand for non-sugar sweeteners. Traditional Asian diets often involve a lot of sugar or sweetened foods. However, as consumer knowledge of health issues rises, they want to minimize their sugar intake without sacrificing taste, which has fueled the development of non-sugar sweeteners as a viable alternative. The rising prevalence of packaged and processed foods and beverages is another key factor driving the expansion of non-sugar sweeteners in the region. Manufacturers are seeking ways to minimize sugar content without compromising taste as customer preferences shift toward convenience and ready-to-eat items, which has spurred the introduction of non-sugar sweeteners in a wide range of food and beverage products.

Based on the source, natural source is expected to grow at CAGR of 7% from 2023 to 2028.



The global market for natural non-sugar sweeteners is predicted to increase rapidly due to a number of compelling factors. For starters, there is a growing global movement toward healthier, more sustainable lifestyles. Consumers are becoming more aware of their nutritional choices, and they are looking for natural alternatives to standard sweeteners such as sugar and artificial sweeteners. Natural non-sugar sweeteners such as stevia, monk fruit, and erythritol are seen as healthier solutions since they are often lower in calories or calorie-free and do not induce abrupt spikes in blood sugar levels. Furthermore, advances in food technology and extraction processes have improved the flavor profiles and functionality of natural non-sugar sweeteners. Manufacturers may now obtain sugar-like sweetness levels without the unpleasant aftertaste that was previously associated with some natural sweeteners. This enhanced flavor has resulted in increased customer acceptability and adoption of products sweetened with natural sources. Furthermore, the growing popularity of plant-based and clean-label products is boosting demand for natural ingredients in a variety of industries, including food and drinks. Natural non-sugar sweeteners, which are produced from plants and frequently require minimal processing, connect nicely with this consumer trend for clean and transparent labeling.

Based on the type, low-intensity sweeteners are expected to grow with over 7% CAGR in global non-sugar sweeteners market by 2023-28.

The worldwide non-sugar sweeteners market is experiencing substantial expansion in low-intensity sweeteners due to a number of important factors. To begin, low-intensity sweeteners such as sorbitol, mannitol, and xylitol are recognized for their unique blend of sweetness and lower calorie content when compared to regular sugar. As consumers' worries about health and wellness grow, they are increasingly looking for sugar substitutes that can add sweetness without adding to excessive calorie intake or creating quick rises in blood sugar levels. Low-intensity sweeteners are well-positioned to address these demands since they provide a lower-calorie option without compromising taste. Furthermore, low-intensity sweeteners' adaptability has contributed to their widespread use in a variety of food and beverage applications. They are extensively utilized to give sweetness and improve the entire sensory experience in sugar-free and reduced-calorie products such as confectionery, baked goods, dairy, and beverages. Another motivator is the growing prevalence of sugar levies and regulations established by governments around the world to reduce sugar consumption and battle obesity. As a result, food and beverage firms are looking for sugar substitutes that will help them comply with these rules. Low-intensity sweeteners are a possible alternative because they are frequently exempt from sugar taxes and can be utilized to reformulate products to meet these rules' criteria.

Based on the product type, nutritive segment is expected to grow with more than 6% CAGR by 2023-28 in global non-sugar sweeteners market.

The product category known as "nutritive sweeteners" is growing in the global non-sugar sweeteners market due to a number of factors that have contributed to its appeal. In contrast to non-nutritive sweeteners, which are calorie-free, nutritive sweeteners include calories and offer energy when consumed. The market for nutritive sweeteners has been driven by customer preferences for natural and less processed foods. Many nutritive sweeteners, unlike certain non-nutritive sweeteners, are produced from natural sources such as fruits, honey, agave, and maple syrup. As customers seek out more natural and organic products, they are flocking toward sweeteners with a more wholesome and familiar flavor profile. Taste and mouthfeel are important considerations in food and beverage formulation. Cane sugar, brown sugar, and coconut sugar are examples of nutritive sweeteners that have traditionally been used in a wide range of products and recipes, and they provide a recognizable and desired flavor profile that customers like. While non-nutritive sweeteners have improved in flavor, some customers still prefer the taste of nutritive sweeteners, particularly in certain culinary applications.

Based on the application, cosmetic and personal segment is expected to grow at fastest rate of global non-sugar sweeteners market.

Due to a number of compelling factors, the cosmetic and personal care segment is predicted to grow at the quickest rate in the global non-sugar sweeteners market. For starters, customer tastes for natural and plant-based components in cosmetic and personal care products have shifted significantly. Non-sugar sweeteners originating from natural sources, such as fruit extracts or essential oils, fit the bill and are seen as healthier alternatives to artificial or synthetic components. Consumers are actively seeking products with lower sugar content as they grow more health-conscious and concerned about the potential harmful effects of traditional sweeteners on the skin and body. Non-sugar sweeteners allow cosmetic and personal care product makers to cut sugar levels or eliminate using sugar entirely while maintaining product performance and sensory qualities.

Market Drivers
• Increasing Health Awareness: Rising health consciousness among consumers is one of the primary drivers of the non-sugar sweeteners market. As people become more aware of the health risks associated with excessive sugar consumption, there is a growing demand for healthier alternatives with lower or zero-calorie content.
• Regulatory Initiatives: Government regulations and initiatives aimed at reducing sugar consumption in various countries have encouraged the use of non-sugar sweeteners in food and beverage products. Taxation on sugary products and labeling requirements have also played a role in promoting the adoption of these sweeteners.
Market Restraints
• Cost Considerations: Some non-sugar sweeteners, especially those derived from natural sources can be more expensive to produce and process compared to traditional sugar or artificial sweeteners. The higher cost of non-sugar sweeteners may limit their usage in certain products, especially those with tight profit margins.
• Formulation Challenges: Non-sugar sweeteners may not always behave similarly to sugar in certain recipes or food formulations. The differences in taste, texture, and functionality can present challenges for food and beverage manufacturers when reformulating their products to reduce sugar content.
Market Trends
• Shift towards Plant-Based Ingredients: The preference for plant-based and natural ingredients in consumer products extends to sweeteners. Non-sugar sweeteners derived from plant sources, like agave and coconut sugar, are gaining popularity due to their natural origin and potential nutritional benefits.
• Expanding Applications in Personal Care and Pharmaceuticals: Non-sugar sweeteners are finding applications beyond the food and beverage industry. They are being used in cosmetic and personal care products, as well as in pharmaceutical formulations, to add sweetness without the calories and to cater to specific dietary needs.

Covid-19 Impacts
The pandemic of COVID-19 has had a huge impact on the Global Non-Sugar Sweeteners Market, producing extensive disruptions and affecting consumer behavior and business dynamics. Numerous factors converged to influence the market's direction as the world struggled with an unparalleled health catastrophe. Consumer demand for non-sugar sweeteners increased towards the start of the epidemic, owing mostly to a greater awareness of health and wellbeing. People are increasingly seeking healthier alternatives to traditional sugar-laden products, so the non-sugar sweeteners industry has seen a significant increase in sales across a variety of product categories, including artificial sweeteners, stevia, monk fruit extracts, and polyols. The increased emphasis on maintaining a robust immune system during the pandemic also prompted consumers to seek goods with lower sugar content, strengthening the industry even further.

Market Players Insights
Cargill, Incorporated, The Archer-Daniels-Midland Company, Tate & Lyle PLC, Ingredion Incorporated, Ajinomoto Co., Inc, Celanese Corporation, DuPont de Nemours, Inc., International Flavors & Fragrances (IFF) , Roquette , Royal DSM N.V.

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Global Non Sugar Sweeteners with its value and forecast along with its segments
• Region-wise Non Sugar Sweeteners market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report
• North America
• Europe
• Asia-Pacific
• South America
• Middle-East & Africa

By Source
• Artificial
• Sugar Alcohol
• Natural

By Type
• High-Intensity Sweeteners
• High Fructose Syrup
• Low-Intensity Sweeteners

By Product Type
• Non- Nutritive
• Nutritive

By Application
• Food & Beverages (Bakery, Confectionery, Dairy, Juices, Functional Drinks, Carbonated Drinks)
• Nutrition and Health Supplements
• Pharmaceuticals
• Cosmetics and Personal Care

The approach of the report
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to the Non Sugar Sweeteners industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.