Global Household Cleaning Products Market Overview, 2023-28

The global household cleaning products market is a thriving and essential sector within the consumer goods industry, encompassing a diverse range of products designed to maintain cleanliness, hygiene, and sanitation in households worldwide. From surface cleaners, disinfectants, and floor care products to laundry detergents, fabric care solutions, and air fresheners, this market caters to a wide array of cleaning needs and preferences. The market is influenced by factors like changing consumer lifestyles, rising awareness of environmental sustainability, advancements in product formulations, and the impact of global events, such as the COVID-19 pandemic, which has heightened hygiene awareness. Manufacturers are responding to consumer demands for eco-friendly and natural products, leading to a surge in offerings with biodegradable ingredients, recyclable packaging, and reduced environmental impact. Cleaning habits and preferences vary across regions and cultures, influencing the demand for specific types of cleaning products and scents. Cultural portrayals of cleaning practises in media and entertainment can shape consumer perceptions and influence purchasing decisions. Cleaning product advertisements and depictions of cleaning routines in popular culture may impact consumer preferences. Some cultures have specific cleaning practises associated with particular seasons or festivals. For instance, spring cleaning is a common tradition in various cultures, which leads to increased demand for cleaning products during specific times of the year. Different cultures have unique scent preferences for household cleaning products. Manufacturers may offer a variety of fragrances to cater to regional tastes and ensure the products resonate with consumers.

According to the research report, "Global Household Cleaning Products Market Overview, 2028," published by Bonafide Research, the Household Cleaning Products market is expected to cross USD 173.71 Billion in size, increasing from USD 131.18 Billion in 2022. The global market is forecast to grow at a 4.90% CAGR by 2023–28. Rising awareness among people regarding keeping the house clean has become one of the primary driving factors for the household cleaner market's growth. Urbanisation has resulted in smaller living spaces, time constraints, and dual-income households. These factors have contributed to the rising demand for convenient and efficient cleaning solutions, such as multi-purpose cleaning products and time-saving cleaning devices. The ageing population in many regions has resulted in a growing market for cleaning products that cater to the needs of seniors, such as easy-to-use packaging and lightweight cleaning solutions. The trend towards using natural ingredients in cleaning products has gained momentum. Consumers are seeking products with plant-based and environmentally friendly formulations, leading to an increased demand for natural and organic cleaning solutions. Growing awareness of hygiene and health, especially in light of global health crises like the COVID-19 pandemic, has led to increased consumer focus on cleanliness and sanitation. This driver has driven higher demand for household cleaning products, including disinfectants, sanitizers, and surface cleaners. Rising environmental awareness has driven the demand for eco-friendly and sustainable cleaning products. Consumers are seeking products with biodegradable ingredients and reduced environmental impact, prompting manufacturers to develop green formulations and adopt eco-friendly packaging.

Based on the region, which includes North America, Europe, Asia Pacific, South America, the Middle East, and Africa, at a global level, North America is the leading region. North America, particularly the United States and Canada, has relatively high levels of disposable income compared to many other regions. This allows consumers in the region to afford a wide range of household cleaning products, contributing to higher market demand. Furthermore, North America is highly urbanised, and its consumers lead busy modern lifestyles. Urban dwellers often prefer convenient and efficient cleaning solutions, leading to higher consumption of household cleaning products. Furthermore, Cultural factors and consumer preferences in the region drive demand for specific cleaning products and scents, influencing product offerings and market dynamics. Intense competition in the market has prompted manufacturers to focus on product innovation and differentiation. Companies are continuously developing new and improved formulations, packaging designs, and cleaning devices to stand out in the crowded market. Furthermore, Europe is experiencing significant market growth; European consumers have a strong focus on health, hygiene, and environmental sustainability. There is a growing preference for eco-friendly and natural cleaning products, promoting the development and adoption of green cleaning solutions.

Based on the product types, which include laundry detergents, dishwashing products, surface cleaners, floor cleaners, toilet care products, and Glass cleaner Products, at the global level, laundry detergents have the highest market share. Laundry detergent is a basic necessity for households worldwide. Almost every household, regardless of location or culture, requires laundry detergent for regular laundry cleaning. Furthermore, Laundry is a regular chore, and people typically do it multiple times a week. This frequent usage drives a consistent demand for laundry detergent. In laundry detergent, powder is leading the market. Powdered laundry detergents have been in use for a long time and have established a strong presence in the market. Consumers are familiar with powder detergents, and many continue to use them due to habit and tradition. Furthermore, powdered detergents are easy to handle and store. They are lightweight, take up less space, and do not have the risk of leakage or spillage associated with liquid detergents. Based on the nature types, which include chemical and natural, at the global level, chemical-based products are leading the market. Chemical-based products often contain powerful ingredients, such as surfactants, enzymes, and bleaching agents that provide effective cleaning and stain removal capabilities. Consumers prioritise products that can deliver visible and satisfactory cleaning results. Chemical-based cleaning products have been prevalent in the market for many years and have established a strong presence in households worldwide. Consumers are familiar with these products and may continue to use them due to habit and tradition.

Based on the Application segment, which includes the Fabric, Kitchen, Floor, bathroom, and Others (Windows), among them the Fabric is leading the market, and further, the Kitchen has a significant market share at the global level. Leftover food particles and odours from cooking can linger in the kitchen, attracting pests and causing unpleasant smells. Cleaning products help eliminate food residues and keep the kitchen smelling fresh. The kitchen is often a focal point of the home, and a clean and well-maintained kitchen contributes to the overall aesthetic appeal of the living space. Furthermore, a clean kitchen fosters a healthy living environment for residents, reducing the risk of foodborne illnesses and promoting overall well-being. Based on the distribution channels, which include supermarkets and hypermarkets, convenience stores, online retail stores, and other distribution channels, supermarkets and hypermarkets are the leading markets. Hypermarkets and supermarkets offer a vast selection of household cleaning products from various brands, providing consumers with a diverse range of options to choose from. This wide assortment allows customers to find products that suit their specific cleaning needs and preferences.



Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Household Cleaning Products market Overview with its value and forecast along with its segments
• Country-wise Household Cleaning Products market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Region covered in the report:

• North America
• Europe
• Asia Pacific
• South America
• Middle East and Africa

By Products types

• Laundry Detergents (Powder, Liquid, Pod, Fabric Softeners and Conditioners, Stain Remover)
• Dishwashing Products (Liquid, Tablet, Bar, Powder, Paste)
• Surface Cleaner / Floor Cleaner (Floor cleaner, Specialized Cleaner, Multi-Purpose)
• Toilet Care Products (Liquid, In-cisterns & rim Block, other)
• Glass Cleanser Products

By Nature type:

• Chemical
• Natural

By Application:

• Fabric
• Kitchen
• Floor
• Bathroom
• Others (Windows)

By Distribution channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail Stores
• Other Distribution Channels

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the artificial lawn industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.