North America Water Borne Coatings Market Outlook, 2028

The need for water-based coatings has expanded in the area as a result of changes in the building and construction coatings industry over time. In addition, the need for residential, commercial, and industrial infrastructure is growing as cities become more populated. Low interest rates on mortgages are driving up demand for new homes and consequently driving up prices in the market. Growing awareness of the advantages and performance characteristics of waterborne coatings among the countries in North America is a factor in the market's expansion as waterborne coating technology advances. The advantages include increased pot life, adaptability, and minimal VOC content. The market for waterborne coatings in the region is anticipated to increase as construction activity in North America picks up. Waterborne coatings also fit very well with sustainability, a major trend in the coatings business. Manufacturers are putting more and more effort into creating environmentally friendly, sustainable coatings. Using bio-based raw materials, renewable resources, and recyclable packaging materials are some examples of this. One of the primary markets for coatings is the automotive industry, where aqueous coatings are being used more frequently. Waterborne coatings are ideal for a variety of automobile components, including body panels, interior components, and underbody coatings, due to their high adherence, corrosion resistance, and longevity. Waterborne coatings also adhere to the high requirements and guidelines set forth by the automotive sector. Coatings are used in many different industries for protection and aesthetics, including the automotive, building, packaging, and furniture sectors. Due to their compliance with industry norms and regulations as well as the performance benefits they provide, waterborne coatings are becoming more and more popular in various industries. The constant rise of the waterborne coating market in North America is driven by the development of these sectors as well as the demand for environmentally friendly solutions.

According to the research report, “North America Waterborne Coatings Market, Outlook, 2028", published by Bonafide Research, the market was valued at over USD 18.9 Billion in 2022. The use of Nano and micro particles in waterborne coatings has gained prominence in recent years. These particles enhance various properties of coatings, such as scratch resistance, hardness, and barrier properties. Incorporating nanoparticles and micro particles into waterborne coatings improves their performance and durability. Furthermore, Hybrid coatings combine different resin systems to create coatings with enhanced properties. In waterborne coatings, the combination of multiple resins, such as acrylics, polyurethanes, and epoxy, results in improved adhesion, chemical resistance, and mechanical strength. Hybrid waterborne coatings offer a balance of performance characteristics from different resin systems. In addition Self-healing coatings are designed to repair minor damages to the coating film automatically. In waterborne coatings, self-healing properties can be achieved through the inclusion of encapsulated healing agents or responsive polymer systems. When the coating is damaged, the healing agents are released, filling the cracks or defects and restoring the coating's integrity certain technological developments of waterborne coatings in North America is expected to propel the market growth in North America. North American consumers are becoming more concerned about the environmental impact of the things they purchase. Waterborne coatings are becoming increasingly popular as eco-friendly and sustainable solutions. Consumers value items that help to improve indoor air quality, minimise VOC emissions, and promote overall environmental well-being. Because of this customer awareness and preference, waterborne coatings have developed a strong market in North America.

United States is the largest market of waterborne coatings in North America and is dominating the market as well. The United States has a significant construction industry, including residential, commercial, and infrastructure projects, which require coatings for protection and aesthetics. Furthermore, United States has stringent environmental regulations, particularly regarding VOC emissions. Waterborne coatings have low VOC content, making them compliant with these regulations. The emphasis on environmental sustainability and the need to reduce air pollution drive the adoption of waterborne coatings in the country. United States offers a supportive business environment for the coatings industry. The presence of research and development centers, academic institutions, and industry associations fosters innovation and collaboration. Additionally, the country provides access to a skilled workforce, advanced infrastructure, and a well-developed supply chain, enabling efficient production and distribution of waterborne coatings. Smart coatings provide usefulness in addition to traditional protective or decorative characteristics. These coatings may offer self-healing, corrosion-resistant, or temperature-responsive qualities. The quest for expanded features and improved performance in numerous industries drives the development of smart coatings in aqueous formulations.

The federal government of the United States has started a number of infrastructure rehabilitation and maintenance projects, including bridge repairs, road resurfacing, and public transportation upgrades. These projects frequently entail the application of protective coatings to improve the durability and longevity of infrastructure components. Waterborne coatings are popular due to their environmental friendliness and ability to provide long-term corrosion and weathering protection. The market for aqueous coatings is driven by the United States Environmental Protection Agency (EPA) and state environmental authorities. These laws are intended to limit VOC emissions while also encouraging the adoption of ecologically friendly products. Compliance with these rules is necessary for both public and private enterprises, resulting in a greater use of waterborne coatings throughout North America.

Based on the report, the market is segmented into architectural and industrial. The industrial application is significantly dominating the market with highest market share in North America. Waterborne coating formulations performance qualities, such as adhesion, corrosion resistance, and chemical resistance, have increased as a result of technological improvements. These developments have improved the acceptability of aqueous coatings for industrial applications. Manufacturers have developed specialised waterborne coatings customised to address the specific needs of industrial sectors, cementing their market dominance. Coatings that can survive tough circumstances, such as chemical exposure, abrasion, and extreme temperatures, are frequently required for industrial applications. Waterborne coating formulation has advanced significantly, allowing them to meet and even exceed the performance standards of solvent-based coatings. As a result, they are appropriate for a wide range of industrial applications, including manufacturing, machinery, metal fabrication, and equipment. In the future the architectural application is expected to register the highest CAGR of the market. The architectural industry has seen a substantial shift towards environmentally friendly building practises. Environmentally friendly materials, such as aqueous coatings, are prioritised in green construction programmes, energy efficiency standards, and LEED certifications. Waterborne coatings are compatible with sustainability goals since they contain fewer VOCs, have a lower environmental impact, and contribute to improved indoor air quality. Waterborne coatings are available in a variety of colours, finishes, and ornamental possibilities, allowing architects and designers to obtain the desired aesthetics. They can be applied to a variety of surfaces, such as walls, ceilings, trim, and furniture. Waterborne coatings' adaptability allows for innovative design options and modifications, making them popular in the architectural field.



Based on the resin type, the market includes Acrylic, Polyester, Alkyd, Epoxy, Polyurethane, PTFE, PVDF, and PVDC. Among them the market is dominated by Acrylic resin in 2022. During the forecast period the Alkyd segment is expected to grow with highest CAGR in the market of waterborne coating in North America. Alkyd waterborne coating is used in a variety of applications, such as architectural coatings, furniture coatings, and industrial coatings. Alkyd resin coatings have high-performance features such as adhesion, durability, and weather resistance. They offer a strong barrier against moisture, UV radiation, and chemicals. Alkyd resin coatings' increased performance makes them appealing for a variety of applications, including architectural coatings, industrial coatings, and wood coatings. Alkyd resin coatings can be applied using traditional processes like brushing, rolling, or spraying. They offer excellent flow and levelling capabilities, resulting in smooth and uniform surfaces. Alkyd resin coatings are adaptable and may be applied to a variety of substrates, including metal, wood, concrete, and plastics, making them appropriate for a wide range of applications. When compared to typical solvent-based alkyd coatings, waterborne alkyd resin coatings dry faster. This enables faster turnaround and shorter production times in a variety of applications. Waterborne alkyd resin coatings are more convenient and efficient due to improved drying qualities, especially in industrial environments where faster drying periods are sought.

Major companies present in the market:
Akzo Nobel N.V, PPG Industries, Inc., The Sherwin-Williams Company, BASF SE, Kansai Paint Co.,Ltd., Jotun Group, Axalta Coating Systems Ltd., Arkema S.A., Hempel A/S, Nippon Paint Holdings Co., Ltd, NOROO PAINT & COATINGS CO.,LTD., Cabot Corporation, Sika AG, RPM International Inc, The Dow Chemical Company, Altana AG, Benjamin Moore & Co.

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Waterborne Coatings market with its value and forecast along with its segments
• Country-wise Waterborne Coatings market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:
• United States
• Canada
• Mexico

By Resin Type
• Acrylic
• Polyester
• Alkyd
• Epoxy
• Polyurethane
• PTFE
• PVDF
• PVDC
• Others

By Application
• Architectural
• Industrial

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Waterborne Coatings industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.