Europe Robotic Lawn Mower Market Outlook, 2028

The robotic lawn mower market has developed tremendously in recent years, owing to reasons such as rising demand for automation, convenience, and environmentally friendly lawn care solutions. Robotic lawnmowers are self-contained devices that cut lawns using sensors, GPS navigation, and clever algorithms. When compared to traditional lawnmowers, they provide advantages such as time savings, precise cutting, and quieter operation. The robotic lawn mower industry is likely to grow more as technology advances and consumer demand grows. Many European households have smaller yards than in other places, making robotic lawnmowers an attractive option. These little machines are intended to manoeuvre and mow in tight locations, making them an ideal alternative for lawn care in cities and suburbs. Europe is well-known for its technological advances and creativity across a wide range of industries. These improvements assist the robotic lawn mower market, with European manufacturers leading the way in developing cutting-edge technologies including improved navigation systems, smartphone app integration, and intelligent scheduling algorithms. Some European countries provide financial incentives and subsidies to encourage the use of environmentally friendly technologies. This includes financial assistance for the acquisition of robotic lawnmowers, as well as promotion of their acceptance and assistance in accelerating market expansion. According to the research report, “Europe Robotic Lawn Mower Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant market growth by the end of the forecast period. The majority of important technological developments and recent breakthroughs have affected the European lawn mower market. Robotic lawnmowers can now learn and adapt to the specific characteristics of each lawn, optimizing mowing patterns and increasing efficiency thanks to the integration of artificial intelligence (AI) and machine learning algorithms. Weather sensors and rain detection systems have grown more common, allowing mowers to adapt their schedules and avoid mowing during rainy times based on weather conditions. Automated lawn care systems that include robotic trimmers, edgers, and weed removers provide comprehensive solutions for grass maintenance. Growing awareness and adoption, a focus on sustainable solutions, technological advancements, urbanization, smaller yard sizes, and the need for time-saving options due to busy lifestyles and higher labor costs are driving the growth of the robotic lawn mower market in Europe. These elements create a favorable climate for market expansion, as European households seek convenient and eco-friendly lawn maintenance choices.

Sweden is considered a market leader in the European robotic lawn mower business. This is partly because renowned Swedish firms, such as Husqvarna, have been at the forefront of robotic lawn mower development for decades. Automower, Husqvarna's robotic lawn mower brand, has grown in popularity and has a considerable market presence in Europe. The country has an innovation and technology adoption culture, which has aided in the creation of superior robotic lawnmowers. Swedish manufacturers have constantly spent on research and development to generate cutting-edge products that meet European consumers' high requirements. The topography and climate of Sweden, with a high number of lawn-owning households and a relatively big share of suburban regions, have contributed to the demand for robotic lawnmowers. The adoption of these automated systems has been pushed by the necessity for efficient lawn care solutions in a country with a short growing season and extended daylight hours. Sweden's strong emphasis on sustainability and environmental sensitivity combines well with the environmentally friendly characteristics of robotic lawnmowers. The country's commitment to lowering emissions and noise pollution has increased demand for these self-sufficient and environmentally beneficial options. In Europe's robotic lawn mower market, advanced AI and machine learning algorithms are widely sought. Mowers can use these technologies to learn the layout of the lawn, adjust to obstacles, and optimize mowing patterns for efficient and precise operation. Robotic lawnmowers with connectivity features like smartphone app integration and voice control are very popular. These capabilities enable users to remotely monitor and control the mower, set schedules, and receive notifications. Electric propulsion is the most preferred type in Europe due to its environmental friendliness and low noise levels. Battery-powered robotic lawn mowers offer zero emissions, require minimal maintenance, and operate quietly, making them suitable for residential areas. Online retail, specialty stores, and home improvement stores are the top-selling distribution channels in the European robotic lawn mower market. Online retail platforms are popular because they give ease, a large product range, and easy comparison. Customers who desire personalized assistance prefer specialty stores because they provide a hands-on experience and expert guidance. Garden equipment is sold in distinct departments in home improvement stores, giving a real retail experience and drawing a huge client base. These distribution channels cater to a wide range of consumer tastes and ensure that robotic lawnmowers are available throughout Europe. The most popular robotic lawnmowers in Europe fluctuate based on the specific market niche and consumer preferences. However, medium-range robotic lawnmowers (covering 1,000 to 3,000 square meters) are more common in Europe. This is due to the fact that the average size of a residential lawn in Europe falls within this range. Medium-range robotic mowers provide enough coverage and cutting capabilities for these common lawn sizes. They are a popular choice among European homes because they find a mix between affordability, performance, and convenience. In Europe, robotic lawnmowers intended for both level and even lawns, as well as hilly terrains, are more usable in terms of grass area view. With a considerable proportion of European gardens having sloped surfaces, robotic mowers with superior slope navigation capabilities and great traction are highly appreciated. Models with obstacle detection and avoidance algorithms are very popular for handling complex lawns with flowerbeds, trees, and other obstructions. By addressing Europe's unique lawn area view, these robotic mowers provide effective and efficient mowing solutions for a wide range of terrains usually seen in the region. Robotic lawnmowers with bigger battery capacities are often more usable and desired in Europe. This is due to the fact that European lawns have higher average sizes than other regions, necessitating robotic mowers to operate for longer periods of time without recharging. Robotic lawn mowers with larger battery capacities can cover larger lawn areas in a single operation, decreasing the need for frequent recharge interruptions.

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

In Europe, robotic lawn mower market Major brands and models in robotic lawn mower market include Husqvarna Automower (310, 315X, 430X, 450X), Worx Landroid (M500, M700, M1000), Robomow (RX series, RS series, RC series), Gardena (Sileno City, Sileno Life, Sileno+), and Bosch Indego (S+ 350, 400, 500). These brands offer a range of models with advanced features, reliable performance, and efficient mowing capabilities to suit different lawn sizes and user preferences. The International Trade Fair for Gardening and Leisure (spoga+gafa) in Cologne, Germany, Royal Horticultural Society (RHS) Flower Shows held in various locations in the UK, Fira de Barcelona in Spain, Salon du Végétal in France, International Garden Expo (IGM) in Italy, The Landscape Show in London, GaLaBau in Germany, and Salonvert in France have all been significant events in the European robotic lawn mower market. These events provide a venue for industry leaders, manufacturers, and consumers to come together to demonstrate the newest developments, exchange expertise, and explore business prospects in the European robotic lawn mower sector. In recent years, the use of robotic lawnmowers in Europe has been so widespread that several countries have run out of traditional grass clippings needed for cattle feed. The increased use of robotic mowers, which typically mulch grass clippings into small particles, has restricted farmers' access to fresh clippings. This unexpected result underlines the increasing rise and popularity of robotic lawnmowers in Europe, where homeowners choose the comfort and efficiency of automated lawn management over traditional techniques. Considered in this report • Geography: Europe • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Europe robotic lawn mower market with its value and forecast along with its segments • Country-wise robotic lawn mower Market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now

Countries covered in the report: • United Kingdom • Germany • Italy • Russia • France • Spain By Range • Low Range • Medium Range • High Range By Lawn Area Outlook • Small Size • Medium Size • Large Size By Battery Capacity • Up to 20V • 20V to 30V • More than 30V By End-Use Industry • Residential • Professional Landscaping Service • Golf Courses • Government • Others By Technology • Smart Robotic • Non-Smart Robotic By Propulsion Type • ICE • Electric By Distribution Channel • Online Stores • Speciality Retailers • Authorised Dealers • Direct Stores • Rental Services The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the robotic lawn mower industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.