South America Walk-Behind Lawn Mower Market Outlook, 2028

The walk-behind lawn mower market in South America represents a thriving industry that caters to the diverse needs of homeowners, landscape professionals, and gardening enthusiasts across the region. With its vast geographical expanse and varying climatic conditions, South America provides a unique landscape that demands efficient and reliable lawn maintenance solutions. The market is characterized by a wide range of walk-behind lawn mowers, including gas-powered, electric, and manual variants, each offering distinct features and advantages. Robust competition among established manufacturers and emerging players has spurred innovation and technological advancements in the industry, resulting in highly efficient, eco-friendly, and user-friendly lawn mowers. The growing trend towards urbanization, coupled with the increasing emphasis on aesthetic appeal and environmental consciousness, has fueled the demand for walk-behind lawn mowers in South America. South America encompasses a wide range of climatic zones, from tropical rainforests to temperate grasslands. This diversity in climate results in varying grass types, growth patterns, and maintenance requirements. As a result, the walk-behind lawn mower market in South America offers a broad selection of mower models specifically designed to cater to these diverse needs. Manufacturers often develop specialized mowers that can handle different grass lengths, densities, and moisture levels prevalent in various regions of South America. South America is witnessing rapid urbanization and an increasing number of households with private gardens and green spaces. The growing middle class and a rise in disposable incomes contribute to an expanding consumer base for walk-behind lawn mowers. Furthermore, the region's agricultural sector, including commercial farms and plantations, also contributes to the demand for walk-behind lawn mowers designed for larger-scale maintenance. These factors present significant market potential, attracting both domestic and international manufacturers to invest in the South American market.

According to the research report, “South America Walk-Behind Lawn Mower Market, Outlook, 2028", published by Bonafide Research, the market is expected to add USD 507 Million from 2023 to 2028. Walk-behind mowers have been used for many years in South America, but technology has been slow to evolve. However, in recent years, a number of technical developments have made walk-behind mowers more efficient and effective. The invention of new types of engines has been one of the most significant technological advancements. Historically, walk-behind mowers were powered by small, gasoline-driven engines. These engines were frequently underpowered and difficult to start, as well as loud and polluting. However, in recent years, walk-behind mowers have been powered by smaller, more efficient electric motors. Electric motors are more silent, cleaner, and simpler to start than gasoline engines. They are also more dependable and have a longer lifespan. The introduction of new cutting decks is another technological advancement that has increased the efficiency of walk-behind mowers. Traditionally, walk-behind mowers featured basic, flat cutting decks. These cutting decks were ineffective at cutting grass and frequently left a rough, uneven cut. However, in recent years, there has been a tendency towards the use of increasingly sophisticated, curved cutting decks. These cutting decks are more efficient at cutting grass and produce a smoother, more even cut. There has been an increase in the number of features and extras available for walk-behind mowers. These features and attachments can make walk-behind mowers more user-friendly and efficient. For instance, self-propelled drives, mulching capabilities, and side discharge chutes are now available on some walk-behind mowers. These features can make it easier to mow huge amounts of grass and can also help reduce waste generation.

Based on product type, the market is segmented into reel/cylinder mowers, self-propelled, mowers, push mowers, hover mowers. Push mower are widely used in South America and is dominating the market of walk-behind lawn mower in South America as well. Push walk-behind lawn mowers are typically less expensive than other types of mowers, such as riding mowers or robotic mowers. South America has a wide range of socioeconomic conditions, and consumer tastes are heavily influenced by affordability. Furthermore, many South American countries have smaller yards or gardens in comparison to the larger homes found in other parts of the world. Push walk-behind mowers are ideal for efficiently managing these smaller lawns. Because of their simpler design and fewer mechanical components, push walk-behind mowers are typically thought to be easier to maintain. This may appeal to customers who choose low-maintenance choices or who may not have easy access to specialised repair services. The fuel type of the market includes, manual-powered, gas-powered, propane-powered, electric-corded, and electric-cordless. Manual powdered fuel walk-behind lawn mower is leading the market with significant market share. During the forecast period it is expected that electric cordless walk-behind lawn mower is going to register the highest CAGR of the market. Electric cordless walk-behind lawn mowers are generally more environmentally friendly compared to their gasoline-powered counterparts. They produce zero emissions during operation, reducing air and noise pollution. South America, like many other regions, has seen an increased emphasis on sustainable and eco-friendly practices, which could drive the demand for electric mowers. Over the years, cordless electric mower technology has improved significantly. The performance, battery life, and charging times have become more efficient, making them a viable alternative to traditional gas-powered mowers. As battery technology continues to evolve, electric cordless mowers may become even more appealing to consumers in South America.

The End-Use segment of the market includes residential, professional landscaping services, golf courses, government and others. Residential segment significantly dominates the market in South America. The majority of South Americans live in residential regions rather than business or industrial zones. As a result, homeowners who need to maintain their lawns have a need for walk-behind lawn mowers. As opposed to commercial properties, owning a house with a garden is more typical among South American households. Homeowners often maintain their lawns, resulting in a greater market for walk-behind lawn mowers in the residential sector. In South America, residential lawns are often smaller in size than commercial or industrial landscapes. Walk-behind mowers are ideal for these smaller spaces, bringing ease and efficiency to homeowners who must mow their lawns on a regular basis. Many homeowners in South America prefer to engage in do-it-yourself (DIY) activities, including lawn maintenance. Walk-behind mowers are user-friendly and accessible for DIY enthusiasts, allowing them to take care of their lawns without the need for professional services.

Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• South America Walk-Behind Lawn Mower market with its value and forecast along with its segments
• Country-wise Walk-Behind Lawn Mower market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:
• Brazil
• Argentina
• Colombia

By Product Type:
• Reel/Cylinder Mowers
• Self-propelled Mowers
• Push Mowers
• Hover Mowers

By Fuel Type:
• Manual-powered
• Gas-powered
• Propane-powered
• Electric-corded
• Electric-cordless

By Drive Type:
• AWD (All-wheel Drive)
• FWD (Front-wheel Drive)
• RWD (Rear-wheel Drive)

By End-User:
• Residential
• Professional Landscaping Services
• Golf Courses
• Government and Others

By Distribution Channel:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Walk-Behind Lawn Mower industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.