Middle East & Africa Squash and Syrup Market Outlook, 2028

The Middle East and Africa the syrups and Squash market is primarily driven by factors such as rising customer demand for a variety of tastes in food goods, custom-made flavour options, and rising user preference for convenience and ready-to-eat foods. The tremendous development potential in this region's developing marketplaces opens up new opportunities for market participants. The high sugar content of synthetic sweeteners, which causes health issues, is the primary limitation on the syrup market. The Middle East and Africa (MEA) region boasts a vibrant and diverse Syrup and Squash market, offering a wide range of flavourful and refreshing options to consumers. With its unique cultural heritage, strong beverage traditions, and growing population. The market is characterised by a rich tapestry of flavours, blending traditional ingredients with modern tastes to create a delightful array of beverage choices. From the aromatic essence of rose syrup to the tangy burst of citrus squash, the MEA market showcases a plethora of enticing flavours that cater to the discerning palates of its diverse population. This dynamic market is fueled by factors such as changing consumer lifestyles, increased disposable income, rising health consciousness, and a thriving foodservice sector. As consumers in the MEA region seek convenient and refreshing beverages, syrup and squash products provide an excellent solution, allowing them to customise their drinks according to their preferences. With a growing emphasis on natural and organic ingredients, manufacturers are also capitalising on the demand for healthier options by offering reduced sugar or non-added sugar alternatives. The MEA Syrup and Squash market is a melting pot of flavours, cultures, and opportunities, continuously evolving to meet the dynamic needs and preferences of consumers across the region.

According to the research report ""Middle East and Africa Syrup and Squash Market Outlook, 2028,"" published by Bonafide Research, the Middle East and Africa Syrup and Squash market is anticipated to reach a USD 2.52 Billion market size by the end of the forecast period. Urbanisation and the adoption of Western lifestyles in the region have led to changes in consumer preferences and consumption patterns. As people shift from traditional beverages to package and convenience products, the demand for syrups and squash has risen. The MEA region has a large Muslim population, and alcohol consumption is restricted or prohibited in many countries. This has resulted in a significant demand for non-alcoholic beverages, with syrups and squashes being popular choices for creating refreshing and flavourful drinks. Furthermore, Dubai attracts tourists from around the world, representing different cultures, tastes, and preferences. As a result, there is a demand for a wide range of beverages, including syrups and squashes, to cater to the diverse preferences of tourists. Dubai's hospitality sector, consisting of hotels, resorts, restaurants, and cafes, plays a crucial role in serving tourists. Syrups and squashes are commonly used in the preparation of refreshing drinks and beverages offered by these establishments, contributing to the growth of the industry. As well as hosting numerous events, exhibitions, and festivals throughout the year, Dubai attracts both domestic and international tourists. These events often feature food and beverage stalls where syrups and squashes are offered as part of the culinary experience, contributing to increased sales and visibility. Based on the product types, the segment includes syrup and squash in the Middle East and Africa. The syrup segment is leading the market. The syrup market is majorly driven by factors such as growing consumer demand for a range of flavours in food products, custom-made flavour choices, and increasing user predilection towards convenience and ready-to-eat foods. The MEA region has a rich cultural history with syrups. For generations, people have been drinking sweet syrup-based traditional beverages like sharbat. Syrups have a long history in the culinary world and play a significant cultural role at social and celebration events. The region's demand and popularity have been sustained by this cultural attachment to syrups. Based on the types of added sugar that hold the largest market share, In the MEA region, sugar has traditionally been used to sweeten traditional drinks like sharbat and others made with syrup. These drinks are a part of cultural traditions, celebrations, and hospitality, and they have deep cultural roots. To preserve the authentic taste and experience of these traditional drinks, there is a strong demand for syrups with added sugar. In the MEA region, a lot of people like sweet flavours and indulgent tastes. The flavor profile of beverages is enhanced by added sugar syrups, which provide a concentrated and intense sweetness that makes them more appealing to the local palate. The demand for these scrumptious flavours contributes to the market's popularity of added sugar syrups.

Based on the flavour types, the segment includes citrus fruits (Lime, Lemon, Orange), berries (Blueberry, Cranberry, Raspberry, Strawberry), Tropical and Exotic Fruits (Mango, Pineapple, Black Current, Apple), Mixed fruits, Winter Squash (butternut squash, spaghetti squash, acorn squash, kabocha squash, and pumpkin), and others (Maple syrup, Black Forest, Vanilla, Peppermint, Caramel, Chocolate, and Elderflowers). In the Middle East and Africa, the Citrus fruit segment is leading the syrup market. Consumers are increasingly seeking natural and authentic flavours in their beverages. Citrus syrups made from real lemon and orange extracts, without artificial additives, are preferred choices. This trend aligns with the growing demand for healthier and more natural products. The cocktail and mocktail culture is on the rise in the MEA region, particularly in urban areas and the hospitality sector. Citrus syrups, with their vibrant and zesty flavours, are popular choices for creating signature cocktails and mocktails. They add a refreshing twist and enhance the taste profiles of these beverages. Packaging plays a crucial role in attracting consumers' attention and conveying the quality of citrus syrups. Eye-catching and convenient packaging formats, such as squeeze bottles or portion-controlled sachets, are being adopted to meet consumers' preferences for convenience and ease of use. Based on the nature types segment, which includes regular and blended flavours, in the Middle East and Africa, the regular flavour holds the highest market share, and in the future, the blended types will grow at the highest CAGR rate. Blended syrups and squashes offer unique and innovative flavour combinations by combining different fruits, herbs, and spices. These appeal to consumers who are looking for novel taste experiences and variety in their beverages. Manufacturers are continually introducing new blended flavours to cater to evolving consumer preferences, which drives market growth. Also Blended syrups and squashes have the potential to offer healthier alternatives compared to traditional syrup options. Manufacturers are incorporating natural ingredients, reducing sugar content, and adding functional elements such as vitamins or antioxidants to meet the growing demand for healthier and more nutritious beverages. This aligns with the increasing health consciousness among consumers in the MEA region.

Based on the end user segment, which includes residential and commercial, the commercial segment plays a crucial role and holds the highest market share. The MEA region is known for its vibrant hospitality industry, including hotels, restaurants, cafes, and resorts. These establishments cater to a large number of customers, including tourists, locals, and business travellers. Syrups and squashes are widely used in the preparation of a variety of beverages served in the hospitality sector, ranging from refreshing drinks to specialty cocktails and mocktails. The high demand from the hospitality industry drives the commercial segment's growth. Furthermore, The MEA region hosts numerous events, conferences, weddings, and other social gatherings throughout the year. Syrups and squashes are commonly used in these events to prepare refreshing beverages for large groups of attendees. The commercial segment benefits from the demand generated by event organisers and catering services for their beverage requirements. Distribution channels include the Hypermarket/Supermarket, Convenience Store, online, and Others (Speciality store, direct sale). The hypermarket and supermarket have the highest market share, and in the future, the online segment will grow at the highest growth rate. E-commerce platforms have gained traction in the MEA region, providing a convenient and accessible way for consumers to shop for a wide range of products. Online marketplaces, grocery delivery services, and specialised food and beverage platforms offer an extensive selection of syrups and squashes, providing consumers with convenience and choice. As well, the COVID-19 pandemic has accelerated the adoption of online shopping across various industries, including the food and beverage sector. Consumers have increasingly turned to online platforms to fulfil their needs while adhering to social distancing measures and avoiding crowded physical stores. This shift in consumer behaviour is expected to have a lasting impact on the growth of the online distribution channel for syrup and squash products.
Companies Covered in this Report:
The Coca-Cola Company, Nestlé S.A., Kerry Group plc, Britvic PLC, The Hershey Company, GAT Foods, PepsiCo, Inc., The Kraft Heinz Company and Almarai Company.

Considered in this report

• Geography: Middle East and Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Middle East and Africa syrup and Squash market with its value and forecast along with its segments
• Country-wise syrup and Squash market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• UAE
• Saudi Arabia
• South America

By Product Type

• Syrup
• Squash

By Types

• Added Sugar
• Non added Sugar

By End User

• Residential
• Commercial

By Flavour Types

• Citrus Fruits (Lime, Lemon, Orange)
• Berry (Blueberry, Cranberry, raspberry, strawberry)
• Tropical & Exotic Fruits (Mango, Pineapple, Black Current, Apple,)
• Mixed Fruit
• Winter Squash (butternut squash, spaghetti squash, acorn squash, kabocha squash, and pumpkin)
• Others (Maple syrup, Black Forest, Vanilla, Peppermint, Caramel, Chocolate, Elderflowers)

By Nature Types

• Regular
• Blended

By End user

• Residential
• Commercial

By Distribution channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Other Distribution Channel (Speciality store, direct sale)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Skincare industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.



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