Europe Squash and Syrup Market Outlook, 2028

The syrup industry in Europe is a dynamic and thriving market that encompasses a wide range of sweet syrups used in various culinary applications. From traditional classics to innovative flavours, Europe's syrup and squash industry offers a diverse array of products that cater to different tastes and preferences. Spanning across countries with rich culinary traditions, such as France, Italy, Germany, and the United Kingdom, the European syrup industry reflects the continent's cultural diversity and gastronomic heritage. Syrups in Europe are not limited to just sweetening beverages; they are also used as toppings for pancakes, waffles, and desserts, as flavourings in cocktails, and as ingredients in baking and cooking recipes. The industry showcases both established brands with time-honoured recipes passed down through generations and innovative companies introducing new flavours and concepts to meet evolving consumer demands. With a focus on quality ingredients, craftsmanship, and attention to detail, the European syrup industry continues to evolve and captivate both domestic and international markets with its rich flavours and culinary excellence. Western nations have a strong demand for flavouring syrups, and the high production and consumption of these products in the aforementioned countries is driving the growth of the global market. Additionally, it is anticipated to dominate the market in the next few years as demand for chocolate-flavoured syrup for cold beverages and various bakery and confectionery goods rises. In addition, the region's ease of access and the demand for food are immediately rising as a result of consumers' high standard of living and purchasing power. The demand for the syrup industry is exploding in tandem with the rise in consumption of bakery and dairy products. The bakery industry is expected to show significant growth in this area due to the availability of high-quality components, promoting the application of flavoured syrups in food and beverages. Consumer preference for syrup in everyday meals like cereals, snacks, desserts, and beverages is largely responsible for the growth of the European Syrups Market.

According to the research report, "Europe Syrup and Squash Market Outlook, 2028," published by Bonafide Research, the Europe Syrup and Squash market is anticipated to add over USD 1.18 Billion in market size from 2023 to 2028. The demand for syrups and squashes in Europe is on the rise, driven by the growing consumer interest in enhancing the flavour and experience of beverages, desserts, and other culinary creations. Consumers are looking for a variety of flavours, including traditional and exotic options, to add a personalised touch to their food and drinks. Europe is known for its rich culinary traditions and diverse flavours. The syrup and squash market in Europe reflects this diversity, with a wide range of flavours inspired by various European cultures. From Mediterranean-inspired floral flavours to rich and indulgent dessert-like options, the market caters to the diverse tastes and preferences of European consumers. Syrups are closely associated with festive and seasonal celebrations in Europe. In countries like Italy, France, and Germany, syrups play a vital role in traditional beverages and desserts during festivals and special occasions. For example, in Italy, flavoured syrups are used to make refreshing summer drinks like granitas, while in Germany, fruit syrups are often incorporated into traditional Christmas beverages. Furthermore, European pastries and desserts are renowned worldwide, and syrups play a significant role in their creation. Syrups are used as fillings, glazes, or drizzles in various sweet treats like cakes, tarts, crepes, and pastries. Traditional desserts like baklava (Turkey), tiramisu (Italy), and Sachertorte (Austria) often incorporate syrup to add moisture and flavour. Based on the product types segment, squash and syrups hold the highest market share in Europe. Syrups have versatile applications across a wide range of culinary creations. They can be used in beverages, desserts, baking, cooking, and even as toppings or drizzles. The versatility of syrups allows them to cater to various consumer preferences and usage occasions, making them a staple in European households and food establishments. Syrups play a crucial role in enhancing the flavours of beverages, including teas, coffees, cocktails, and mocktails. In Europe, where there is a strong beverage culture, syrups offer a quick and convenient way to personalise and customise drinks according to individual tastes. Syrups allow consumers to create unique flavour combinations, leading to their widespread use and preference.

There are several opportunities and restraints in this market. While there is a demand for healthier options, concerns regarding sugar consumption and its impact on health remain a restraint for the syrup and squash markets. Consumers are becoming more aware of the sugar content in their food and beverages and may limit their consumption of sugary syrups and squashes. Manufacturers must address these concerns by offering reduced-sugar or sugar-free alternatives. The European syrup and squash market is highly competitive, with a multitude of brands and products available to consumers. This competitive landscape poses challenges for both established and new entrants, as they must differentiate themselves through product quality, unique flavours, marketing strategies, and consumer engagement to capture and retain market share. The increasing focus on health and wellness presents an opportunity for the development of healthier syrup and squash options. There is a demand for low-sugar or sugar-free alternatives, natural and organic formulations, and syrups made with natural sweeteners. Manufacturers can capitalise on this trend by offering products that cater to health-conscious consumers. The European beverage industry is dynamic, with evolving trends in cocktails, mocktails, and specialty drinks. Syrups and squashes play a vital role in creating innovative and refreshing beverage experiences. Manufacturers can capitalise on these trends by developing flavours specifically tailored for mixology and collaborating with bartenders and mixologists to create signature drinks.

Based on types, the segment includes the sugar, added sugar, and non-added sugar markets. European consumers have a long-standing tradition of enjoying sweet flavours in their food and beverages. The added sugar segment caters to their taste preferences by providing syrups with a rich and sweet flavour profile. This traditional preference for sweetness drives the demand for added sugar syrups. Many European desserts, pastries, and confections rely on the use of sweet syrups to enhance their flavours and provide a moist texture. Syrups like simple syrup, caramel syrup, or chocolate syrup are widely used in traditional European recipes, such as baklava, waffles, crêpes, and cakes. These culinary traditions contribute to the popularity of added sugar syrups. Based on the flavour types segment, which includes citrus fruits (Lime, Lemon, Orange), berries (Blueberry, Cranberry, Roseberry, Strawberry), tropical and exotic fruits (Mango, Pineapple, Black Current, Apple), mixed fruit, winter squash (Butternut squash, spaghetti squash, acorn squash, kabocha squash, and pumpkin), and others (Maple syrup, Black Forest, Vanilla, Peppermint, Caramel, Chocolate, and Elderflowers), in the Europe region, citrus syrup is leading the market. Lime, lemon, and orange offer a refreshing and tangy taste that is widely appreciated in various culinary applications. The bright and zesty characteristics of these flavours make them popular choices for syrups, as they can enhance the taste of both sweet and savoury dishes. Furthermore, citrus flavours have a strong presence in traditional and regional European recipes. For example, lemon and orange syrups are commonly used in Mediterranean cuisine for desserts like cakes, tarts, and sorbets. These flavours have become synonymous with certain dishes, contributing to their popularity in the market.

Based on the nature types segment, which includes regular and blended, in the future the blended segment will grow at the highest growth rate. Blended syrups offer a wide range of unique and innovative flavour combinations that cater to the evolving taste preferences of European consumers. These syrups blend different fruits, herbs, spices, or other ingredients to create complex and exciting flavour profiles. The constant demand for new taste experiences and culinary experimentation drives the growth of blended syrups. Furthermore, blended syrups provide an opportunity for consumers to explore new and unconventional flavour combinations. They offer a departure from traditional single-fruit syrups and provide a more complex taste experience. Blends like berry-vanilla, tropical fusion, or spice-infused flavours offer a unique twist and capture the attention of consumers seeking novel taste sensations. As well as the younger generations, such as millennials and Gen Z, who are often more open to experimentation and adventurous flavours. Blended syrups align with their desire for variety and unique taste profiles. These generations also place importance on the visual aesthetics of food and beverages, and blended syrups can create visually appealing drinks or enhance the presentation of dishes. Based on the end user segment, which includes residential and commercial, in the European market, the commercial market has the highest market share. Europe has a thriving foodservice industry, including restaurants, cafes, bars, hotels, and other hospitality establishments. These establishments heavily rely on syrups and squashes for their beverage offerings. The commercial segment caters to the demand for bulk quantities of syrups and squashes, making it the primary supplier for the foodservice sector. Distribution channels include the supermarket, convenience store, online, and others (speciality store, direct sale). In the European market, the supermarket and hypermarket have the highest market share. There are several hypermarkets and supermarkets that offer a wide range of syrup and squash in the European market: Carrefour, Tesco, Auchan, and Coop.

Companies covered in this report:

The Coca-Cola Company, Nestlé S.A., Kerry Group plc, Britvic PLC, The Hershey Company, GAT Foods, Grupo Arcor, Dr Pepper Snapple Group Inc, Suntory Group, Carlsberg A/S, PepsiCo, Inc., The Kraft Heinz Company, Nichols plc, J Sainsbury plc, Simpsons Beverage Supply Co Ltd and A.G. Barr plc.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe syrup and Squash market with its value and forecast along with its segments
• Country-wise syrup and Squash market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• UK
• France
• Italy
• Spain
• Russia

By Product Type

• Syrup
• Squash

By Types

• Added Sugar
• Non added Sugar

By End User

• Residential
• Commercial

By Flavour Types

• Citrus Fruits (Lime, Lemon, Orange)
• Berry (Blueberry, Cranberry, raspberry, strawberry)
• Tropical & Exotic Fruits (Mango, Pineapple, Black Current, Apple,)
• Mixed Fruit
• Winter Squash (butternut squash, spaghetti squash, acorn squash, kabocha squash, and pumpkin)
• Others (Maple syrup, Black Forest, Vanilla, Peppermint, Caramel, Chocolate, Elderflowers)

By Nature Types

• Regular
• Blended

By End user

• Residential
• Commercial

By Distribution channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Other Distribution Channel (Speciality store, direct sale)
The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Skincare industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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