Middle East & Africa Sports Nutrition Market Outlook, 2028

In the Middle East and Africa, there is an increasing awareness of the importance of nutrition in sports and physical fitness. As more people engage in sports and fitness activities, there is a growing interest in understanding the role of nutrition in supporting athletic performance, recovery, and overall well-being. Furthermore, in certain countries in the Middle East and Africa, traditional remedies and superfoods play a role in sports nutrition. These can include ingredients like dates, camel milk, honey, black seed (Nigella sativa), and others that are believed to have health benefits and enhance athletic performance. Moreover, the region has seen a rise in the number of fitness centers, gyms, and health clubs. These establishments promote physical fitness and exercise, leading to an increased interest in sports nutrition products and services. Additionally, the MEA region has been hosting more international sports events and competitions, creating a platform to showcase athletic talent and raising awareness of sports nutrition. In addition, Cultural celebrations and traditional sports events play a significant role in the region. For example, camel racing in the UAE and Qatar and traditional wrestling in Senegal and Ethiopia these events showcase local athletic traditions and provide opportunities for the promotion and consumption of sports nutrition products.

According to the research report “Middle East & Africa Sports Nutrition Market Outlook, 2028," published by Bonafide Research, The market is projected to reach market size of around USD 4 Billion by 2028. Consumers in the MEA region are seeking personalized sports nutrition solutions that cater to their specific needs and goals. This includes products tailored to different dietary preferences (e.g., vegetarian, vegan, and halal) and individualized supplement plans based on factors such as body composition, exercise routine, and health conditions. Furthermore, demand for plant-based sports nutrition products and alternative protein sources is on the rise in the MEA region. This trend is driven by factors such as environmental concerns, ethical considerations, and dietary preferences. Moreover, there is an increasing preference for natural and organic sports nutrition products in the MEA region. Consumers are seeking products made from clean and minimally processed ingredients, free from artificial additives and preservatives. In addition, The MEA region has seen a rise in female participation in sports and fitness activities. As a result, there is an increasing focus on sports nutrition products tailored to the specific needs and preferences of women, including products addressing hormonal health, bone health, and body composition. Due to the hot climate in many parts of the Middle East and Africa, there is a strong emphasis on hydration in sports nutrition. Electrolyte-rich beverages, isotonic drinks, and hydration-focused products are gaining popularity to support athletes and active individuals in maintaining proper hydration levels during exercise.

South Africa has experienced a significant increase in fitness awareness and sports participation in recent years. There is a growing culture of health and wellness, with more individuals engaging in various sports and fitness activities. This increased interest in physical fitness has driven the demand for sports nutrition products. Furthermore, South Africa has produced renowned athletes in various sports disciplines, including rugby, cricket, athletics, and swimming. These athletes act as role models and inspire others to engage in sports and fitness activities. Their success creates a ripple effect, leading to increased interest in sports nutrition products to support training and performance. Moreover, South Africa has a well-established regulatory framework for dietary supplements and sports nutrition products. The South African Health Products Regulatory Authority (SAHPRA) ensures that products meet safety and quality standards before they can be sold in the market. This regulatory oversight provides consumers with confidence in the safety and efficacy of sports nutrition products available in the country. In addition, the South African government has shown support for the sports and fitness industry by investing in sports infrastructure, promoting active lifestyles, and providing education on nutrition and physical fitness. Additionally, regulatory bodies like SAHPRA ensure the safety, quality, and efficacy of sports nutrition products, instilling consumer confidence in the market.

The Middle East and Africa regions are known for their warm climates and a range of outdoor activities, including sports, desert adventures, and recreational pursuits. The hot weather conditions, coupled with physical exertion, increase the need for proper hydration and electrolyte replenishment. Sports drinks offer a refreshing and effective solution to combat dehydration and support performance in such environments, making them a popular choice among individuals engaged in outdoor activities. The Middle East and Africa attract a significant number of tourists each year, many of whom engage in various sports and recreational activities. The tourism and hospitality sectors play a crucial role in promoting and providing sports drinks to cater to the needs of travelers and tourists. Sports drinks are readily available in hotels, resorts, sports facilities, and tourist destinations, ensuring their accessibility and visibility in the market. In addition, in some parts of the Middle East and Africa, camel milk is highly regarded for its nutritional properties. Camel milk is known to be rich in protein, vitamins, minerals, and immunoglobulins, making it a valuable ingredient in sports food products. Camel milk-based sports nutrition products, including protein powders and recovery drinks, are gaining popularity for their unique nutritional composition. Nuts and seeds are commonly found in Middle Eastern and African sports food products. Ingredients such as almonds, pistachios, walnuts, chia seeds, and sesame seeds are rich in healthy fats, protein, and essential nutrients. They are used in energy bars, protein snacks, and nut butters to provide a nutrient-dense and satisfying source of energy.

Specialty stores that focus specifically on sports nutrition cater to fitness enthusiasts, athletes, and individuals with specific dietary needs. These stores offer a specialized range of sports nutrition supplements, protein powders, energy bars, and other related products. Specialty stores often have knowledgeable staff who can provide expert advice and guidance, ensuring that customers receive personalized recommendations based on their fitness goals. For instance, Sporter, Vitamin Shoppe, Nutrition Zone, The Protein Works, Fit Fresh. In addition, the growth of e-commerce has transformed the sports nutrition market in the Middle East and Africa. Online platforms and internet retailers offer a convenient and extensive range of sports nutrition products. Customers can browse through various brands, compare prices, read reviews, and have their products delivered to their doorstep, providing flexibility and accessibility. For instance, Souq, Amazon, Jumia, Namshi, Sporter, DesertCart.

Major Companies present in the market:

Glanbia plc, Abbott Laboratories, PepsiCo, Inc, The Coca-Cola Company, Nestlé S.A, Amway Corp, Post Holdings, Inc., Ajinomoto Co., Inc.,GNC Holdings, LLC , Yakult Honsha Co. Ltd. , AJE Group, Herbalife Nutrition Ltd.

Considered in this report
• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East & Africa Sports Nutrition market with its value and forecast along with its segments
• Country-wise Sports Nutrition market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Brazil
• Argentina
• Colombia

By Product Type
• Sports Supplements (Tablet and Capsules)
• Sports Drinks
• Sports Foods (Protein Bars, Energy Bars, Gels, etc.)
• Powder

By Raw Material Type
• Animal Based
• Plant Based
• Mixed

By Distribution Channel
• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online/E-Commerce/Internet Retailing
• Drugstores and Pharmacies
• Other Distribution Channels (Healthfood Shops, Direct Selling, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sports Nutrition industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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