Asia-Pacific Sports Nutrition Market Outlook, 2028

In Asia Pacific, the culture of sports nutrition is deeply rooted in the pursuit of health and wellness. There is a growing awareness of the importance of maintaining an active lifestyle and following proper nutrition practices to support overall well-being. Sports nutrition is seen as a means to optimize physical performance, enhance recovery, and promote long-term health. Furthermore, Traditional medicine systems, such as Ayurveda, Traditional Chinese Medicine (TCM), and traditional herbal remedies, have a significant influence on the culture of sports nutrition in the region. Many individuals incorporate traditional herbal supplements, tonics, and adaptogens into their sports nutrition routines, believing in their holistic benefits and ability to support energy, endurance, and recovery. Moreover, Asia Pacific has a rich tradition of martial arts and combat sports, such as karate, taekwondo, judo, Muay Thai, and kung fu. These disciplines have their own training methods and dietary practices, often emphasizing balance, discipline, and natural approaches to sports nutrition. The cultural significance of martial arts influences the sports nutrition practices of practitioners in the region. In addition, Traditional sports and games unique to each country in Asia Pacific, such as Kabaddi in India, Sepak Takraw in Southeast Asia, and Sumo Wrestling in Japan, contribute to the culture of sports nutrition. Participants in these traditional sports often follow specific dietary practices and use traditional remedies to support their performance and recovery.

According to the research report, “Asia-Pacific Sport Nutrition Market Outlook, 2028” published by Bonafide Research, the market is expected to grow with 9.36% CAGR by 2023-28. The popularity of eSports is on the rise in Asia Pacific, and with it comes a growing focus on sports nutrition for gamers. eSports athletes recognize the importance of nutrition in maintaining focus, cognitive function, and energy levels during extended gaming sessions. As a result, specialized sports nutrition products, such as energy drinks and supplements, are being developed for the eSports community. Furthermore, the popularity of sports and fitness activities has been steadily increasing in Asia Pacific. More people are participating in various sports, including running, cycling, swimming, weightlifting, and martial arts. This rise in sports participation has created a greater demand for sports nutrition products that can enhance performance, improve endurance, and aid in post-workout recovery. Moreover, Economic growth in many countries within the Asia Pacific region has resulted in rising disposable incomes. With more disposable income, individuals have greater purchasing power and are willing to spend on sports nutrition products to support their fitness goals. This has contributed to the expansion of the sports nutrition market in the region. In addition, the influence of Western culture and lifestyle has played a significant role in driving the demand for sports nutrition products in Asia Pacific. Western countries have been at the forefront of sports nutrition innovation and development, and their practices and products have gained popularity in the region. The adoption of Western dietary habits and fitness trends has led to an increased demand for sports nutrition products aligned with these practices.

China's massive population provides a significant consumer base for sports nutrition products. With a growing middle class and increasing disposable incomes, more individuals have the financial capacity to invest in their health and fitness, including purchasing sports nutrition products. The expanding consumer base in China has attracted both domestic and international brands to cater to the market's demands. Furthermore, The Chinese government has actively promoted sports and physical fitness as part of its national agenda. Initiatives such as the "Healthy China 2030" campaign have encouraged citizens to lead healthier lifestyles, participate in sports activities, and improve their overall well-being. This government support has further fueled the growth of the sports nutrition market in China. Moreover, Traditional Chinese Medicine (TCM) has a deep-rooted presence in Chinese culture and plays a significant role in shaping health and wellness practices. Sports nutrition products that incorporate TCM ingredients and concepts, such as herbal remedies, tonics, and functional foods, have gained traction in the Chinese market, appealing to consumers' preference for traditional approaches to health.

In addition, Japan has a rich culinary heritage, and many traditional ingredients are incorporated into sports nutrition products. For example, matcha (powdered green tea) is a popular ingredient due to its high antioxidant content and potential performance-enhancing effects. Other traditional ingredients like seaweed, miso, and fermented foods are also utilized for their nutritional benefits. Rice is a staple food in Japan, and its derivatives are often incorporated into sports nutrition products. For example, rice protein powder is a popular alternative to whey protein, offering a plant-based protein source for individuals with dietary restrictions or preferences. In addition, India has a diverse range of traditional sports and martial arts, such as yoga, wrestling (kushti), kabaddi, and various regional forms of martial arts. Athletes participating in these disciplines often follow specific dietary practices and may use traditional sports nutrition techniques to enhance their performance. This integration of traditional practices influences the approach to sports nutrition in India.

Asia Pacific has a rich cultural heritage with various traditional sports and physical activities. Sports drinks have become popular among participants and spectators of these traditional sports as they provide hydration and energy support during these events. This cultural affinity and historical significance contribute to the demand for sports drinks in the region. Intense workouts, prolonged exercise sessions, and endurance activities can result in significant fluid and electrolyte losses. Sports drinks, with their balanced composition of water, carbohydrates, and electrolytes, aid in quick rehydration and help athletes and fitness enthusiasts recover and perform optimally during these demanding activities. In addition, the Asia Pacific region has witnessed the growth of the fitness industry with the establishment of numerous gyms, fitness centers, and health clubs. These facilities often promote the use of sports supplements as part of their training programs. Fitness trainers and professionals recommend and incorporate sports supplements into their clients' routines, creating a demand for these products. Pre-workout supplements, which are designed to enhance energy, focus, and performance during workouts, have gained traction in the Asia Pacific region. These supplements often contain ingredients like caffeine, beta-alanine, and creatine, which are believed to improve exercise performance and endurance.



Specialty stores focusing on sports nutrition cater to fitness enthusiasts, athletes, and individuals with specific dietary needs. These stores offer an extensive selection of sports nutrition supplements, protein powders, energy bars, and other related products. Specialty stores often provide expert advice and personalized recommendations to customers, ensuring a specialized shopping experience. For instance, GNC, MyProtein, Prozis, Health & Glow, MuscleTech and more. In addition, Drugstores and pharmacies are trusted retailers across Asia Pacific, offering health and wellness products, including sports nutrition supplements. These establishments often have dedicated sections for sports nutrition, providing consumers with easy access to a variety of products. Pharmacies, in particular, may offer sports nutrition products that are endorsed or recommended by healthcare professionals. For instance, Watsons, Guardian, Unity Pharmacy, Matsumoto Kiyoshi, and Boots.

Major Companies present in the market:

Glanbia plc, Abbott Laboratories, PepsiCo, Inc, The Coca-Cola Company, Nestlé S.A, Amway Corp, Hormel Foods Corporation, Post Holdings, Inc., Ajinomoto Co., Inc.,GNC Holdings, LLC , Yakult Honsha Co. Ltd. , AJE Group, Suntory Holdings Limited , Otsuka Corporation, vitaco holdings limited.

Considered in this report
• Geography: Asia pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Asia Pacific Sports Nutrition market with its value and forecast along with its segments
• Country-wise Sports Nutrition market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• China
• Japan
• India
• Australia
• South Korea

By Product Type
• Sports Supplements (Tablet and Capsules)
• Sports Drinks
• Sports Foods (Protein Bars, Energy Bars, Gels, etc.)
• Powder

By Raw Material Type
• Animal Based
• Plant Based
• Mixed

By Distribution Channel
• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online/E-Commerce/Internet Retailing
• Drugstores and Pharmacies
• Other Distribution Channels (Healthfood Shops, Direct Selling, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sports Nutrition industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.