Europe Sports Nutrition Market Outlook, 2028

Europe has a long-standing tradition of sports and athletic achievements. Many popular sports, such as football (soccer), rugby, cycling, tennis, and athletics, originated in Europe or have a strong presence in the region. This deep-rooted sporting tradition creates a culture where sports nutrition is valued as a means to optimize performance, support recovery, and achieve athletic goals. Furthermore, there is a notable trend in Europe towards natural and organic food products, including sports nutrition. European consumers place a premium on quality, sustainability, and transparency in their food choices. This preference for natural and organic ingredients extends to sports nutrition, with an increasing demand for products that are free from artificial additives, preservatives, and genetically modified organisms (GMOs). Moreover, The European Union (EU) has established regulations for food and dietary supplements, including sports nutrition products, to ensure consumer safety and product quality. The regulations set standards for labeling, composition, and health claims. This regulatory framework provides consumers with confidence in the safety and efficacy of sports nutrition products available in the European market. In addition, Europe is home to numerous professional sports leagues and high-profile sporting events, such as the UEFA Champions League, Tour de France, and Wimbledon. The success and popularity of these events contribute to the overall sports culture in Europe and influence consumer behavior. Professional athletes and teams often have partnerships with sports nutrition companies, promoting the use of specific products and creating a ripple effect throughout the broader market.

According to the research report, “Europe Sports Nutrition Market Outlook, 2028” published by Bonafide Research, the market is anticipated to add more than USD 6 Billion from 2023 to 2028. There is a growing awareness of the importance of physical fitness, active lifestyles, and overall well-being among Europeans. People are becoming more conscious of their health and fitness goals, leading to an increased demand for sports nutrition products that can support their active lifestyles and help them achieve optimal performance. Furthermore, the participation of women in sports and fitness activities has been steadily increasing in Europe. This trend has created a specific market segment for sports nutrition products tailored to the unique nutritional needs and goals of women. The growing female participation in sports contributes to the expansion of the sports nutrition market in Europe. Moreover, Europe attracts a significant number of sports tourists who travel to attend or participate in sporting events, tournaments, and competitions. Sports tourism generates a demand for sports nutrition products as athletes and visitors seek nutritional support during their stay. The presence of major sporting events also acts as a catalyst for the promotion and consumption of sports nutrition products. In addition, Europe has an ageing population, and older individuals are increasingly engaging in sports and fitness activities to maintain their health and vitality. This demographic shift creates opportunities for sports nutrition products specifically designed for the unique needs of older adults, such as joint support, muscle maintenance, and overall wellness.

The United Kingdom has a rich sporting heritage, with sports like football (soccer), rugby, cricket, and tennis deeply ingrained in its culture. The passion for sports and the high level of sports participation create a favourable environment for the growth of the sports nutrition market. Athletes and fitness enthusiasts in the UK value the role of nutrition in performance enhancement and seek sports nutrition products to support their training regimens. Furthermore, The UK hosts major sporting events, including the English Premier League in football, Wimbledon in tennis, and the Six Nations Championship in rugby. These events attract a global audience and offer sponsorship and endorsement opportunities for sports nutrition brands. Partnerships with professional athletes and sports teams help promote products and build brand credibility, contributing to the UK's market leadership. In addition, Germany has seen a trend towards the integration of sports nutrition into functional foods and beverages. Manufacturers are developing innovative products that combine sports nutrition with other functional ingredients, such as protein-enriched yogurts, energy bars with added vitamins and minerals, and protein-infused drinks. This trend caters to consumers seeking convenient and multi-functional nutrition options. Moreover, Germany has a strong sports culture, with football (soccer) being the most popular sport in the country. The success of German athletes and teams in various sports disciplines, including football, athletics, motorsports, and winter sports, creates a favourable environment for the growth of the sports nutrition market. The achievements of athletes and the passion for sports inspire Germans to invest in sports nutrition to enhance their performance.

Based on Product Type, Sports drinks often contain carbohydrates, typically in the form of sugars, which provide a quick source of energy. Carbohydrates are essential for athletes engaging in prolonged or intense exercise, as they help fuel the muscles and sustain performance. The presence of carbohydrates in sports drinks helps improve endurance, delay fatigue, and enhance overall performance during physical activities. Sports drinks in Europe often highlight the importance of electrolyte balance, especially sodium, potassium, and magnesium. Electrolytes play a crucial role in muscle function, nerve transmission, and fluid balance. Sports drinks aim to replenish these electrolytes lost through sweat during physical activity. Furthermore, European sports drinks offer a wide range of flavors to cater to diverse consumer preferences. Traditional flavors like lemon-lime and orange are popular, alongside newer options such as berry, tropical fruit, and even innovative combinations. The availability of various flavors contributes to the enjoyable and refreshing nature of sports drinks. In addition, there is a growing trend among athletes and fitness enthusiasts in Europe to adopt a holistic approach to nutrition. Sports food products, such as energy bars, protein bars, and meal replacement bars, provide a convenient and nutrient-dense option to support overall nutrition goals. They offer a balanced combination of macronutrients, including carbohydrates, proteins, and fats, along with added vitamins, minerals, and functional ingredients. Furthermore, Europe is known for its outdoor activities such as hiking, skiing, and mountaineering. Sports food products like energy bars and snacks are popular choices for individuals engaging in these activities. They provide a compact and lightweight source of nutrition that is easy to carry and consume during outdoor adventures.

The rise of e-commerce has significantly impacted the sports nutrition market in Europe. Online platforms and internet retailers offer a convenient and extensive range of sports nutrition products. Consumers can easily browse and purchase products from various brands, compare prices, and have them delivered directly to their doorstep. Online shopping provides a convenient option for customers who prefer the flexibility and accessibility of digital platforms. For istance, Amazon, MyProtein, Bodybuilding, Prozis, Bulk Powders and more. In addition, Drugstores and pharmacies are trusted retailers in Europe, and they often have dedicated sections for health and wellness products, including sports nutrition. These establishments provide a convenient shopping experience, with knowledgeable staff who can offer advice and guidance on selecting the right products. Pharmacies, in particular, may offer sports nutrition products endorsed by healthcare professionals. For instance, Boots, DM-Drogerie Markt, Superdrug, Rossmann, Apotek.

Developments:
• MAY 2022: CLIF Bar and Company launched CLIF Quench bottled sports drink. CLIF Quench is available in four fresh flavors: Fruit Punch, Lime-Ade, Orange, and Strawberry Citrus.
• AUG 2021: Glanbia completed the acquisition of a 60% stake in LevlUp GmbH, a DTC gaming nutrition brand based in Germany.
• JUL 2021: Torque Lifestyle Brands Inc. announced the launch of its new brand, Storm Lifestyles (Storm), a line of sports nutrition and fitness lifestyle products, in Europe.

Major Companies present in the market:

Glanbia plc, Abbott Laboratories, PepsiCo, Inc, The Coca-Cola Company, Nestlé S.A, Amway Corp, Hormel Foods Corporation, Post Holdings, Inc., Ajinomoto Co., Inc.,GNC Holdings, LLC , Yakult Honsha Co. Ltd. , AJE Group, Suntory Holdings Limited , Otsuka Corporation, Herbalife Nutrition Ltd., Olvi plc, Bulk Powders.

Considered in this report
• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Europe Sports Nutrition market with its value and forecast along with its segments
• Country-wise Sports Nutrition market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

By Product Type
• Sports Supplements (Tablet and Capsules)
• Sports Drinks
• Sports Foods (Protein Bars, Energy Bars, Gels, etc.)
• Powder

By Raw Material Type
• Animal Based
• Plant Based
• Mixed

By Distribution Channel
• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online/E-Commerce/Internet Retailing
• Drugstores and Pharmacies
• Other Distribution Channels (Healthfood Shops, Direct Selling, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sports Nutrition industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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