Middle East & Africa Gin Market Outlook, 2028

Gin, a spirit that is primarily flavored with juniper berries, has gained popularity as a versatile and trendy alcoholic beverage choice. The MEA gin market is influenced by rich cultural traditions and botanical heritage. Distillers in the region incorporate local botanicals and flavors, such as dates, saffron, rose petals, and regional spices, giving their gins a distinct regional character. The availability of unique botanicals in the MEA region contributes to the distinctiveness of its gin market. For example, South Africa's Cape region is known for indigenous botanicals like rooibos, buchu, and honeybush, which are often featured in locally produced gins. The MEA region has seen a rise in craft distilleries, particularly in countries like South Africa, Morocco, and Nigeria. These small-scale producers focus on creating artisanal gins using traditional distillation methods, highlighting local flavors and craftsmanship. The MEA gin market embraces a diverse range of flavors and infusions. In addition to traditional gin styles, there is an emergence of unique flavor profiles such as hibiscus, cardamom, citrus, baobab, and even exotic fruits like marula and prickly pear. The MEA region has witnessed a flourishing cocktail culture, with gin playing a prominent role. Bars and restaurants in cities like Dubai, Cape Town, and Marrakech feature innovative gin-based cocktails, attracting both locals and tourists. The gin market in the MEA region faces certain regulatory challenges. Some countries have strict regulations surrounding alcohol production and consumption, impacting the growth and distribution of gin. However, regulatory landscapes are evolving, creating opportunities for the industry. Gin has always been prevalent in South Africa due to the Anglo-Boer War and the Second Boer War, during which the British army produced gin for the soldiers in towns like Stellenbosch. According to the research report, “Middle East & Africa Gin Market Outlook, 2028” published by Bonafide Research,The market is projected to reach market size USD 1. 17 Billion by 2028. The gin market in the Middle East and Africa has some unique characteristics and specialties that set it apart from other regions. Some notable aspects are Local Botanicals, Craft Distilleries, Cultural Influence, Innovative Flavors and Blends, Luxury and Premium Offerings. Events and government involvement in the gin market of the Middle East and Africa (MEA) are the activities that have influenced the gin market in the region. Various trade shows and festivals focusing on the spirits industry, including gin, are held across the MEA region. These events provide a platform for local and international gin producers to showcase their products, network, and engage with consumers. For instance, the Gin Festival in South Africa and Dubai Gin Festival in the United Arab Emirates attract gin enthusiasts and industry professionals. Governments in the MEA region plays a crucial role in shaping the gin market through regulations and policies related to alcohol production, distribution, and consumption. These regulations can include licensing requirements, labeling standards, taxation, and restrictions on advertising and marketing. Other involvements are Regulatory Frameworks, Licensing and Permits, Import and Export Regulations, Support for Local Industries, Alcohol Control Policies, Public Awareness Campaigns. The gin market in the Middle East and Africa (MEA) region offers a variety of product types, including London Dry Gin, Old Tom Gin, Plymouth Gin, Others are Genever, American Gin, Navy Strength Gin, Flavored Gins, Craft Gins. Flavored gins have gained popularity in recent years, offering a wide range of flavor options beyond the traditional juniper-forward profile. These gins are infused with various botanicals, fruits, herbs, and spices, resulting in a diverse array of flavors such as citrus, floral, fruity, and spiced varieties. Flavored gins cater to consumers seeking a more aromatic and distinctive taste experience.

The gin market in some countries within the Middle East and Africa (MEA) region are South Africa has a thriving gin market, with numerous craft distilleries and a wide range of gin brands. Local botanicals such as rooibos, buchu, and honeybush are often incorporated into South African gins, showcasing unique flavors. The country has seen significant growth in gin consumption, with a rise in gin festivals, gin bars, and an expanding cocktail culture. The gin market in the UAE has experienced considerable growth in recent years, driven by a rising interest in premium spirits and an expanding expatriate population. The UAE has witnessed the emergence of local craft gin producers, offering unique flavors and infusions inspired by regional botanicals. Upscale bars and hotels in cities like Dubai and Abu Dhabi feature extensive gin selections and creative gin-based cocktails. Some well-known gin brands that are commonly found in the Middle East and Africa are Tanqueray is a renowned gin brand with a long history and a wide range of products, including Tanqueray London Dry Gin, Tanqueray No. Ten, and Tanqueray Rangpur. It is widely available in the Middle East and Africa. Hendrick's is a popular gin brand known for its distinctive, cucumber-infused flavor. It offers a unique and refreshing taste profile and is often enjoyed in cocktails. Hendrick's gin is available in many countries across the Middle East and Africa. Bombay Sapphire is a well-known gin brand recognized for its smooth and aromatic character. It features a blend of ten botanicals and is widely appreciated for its versatility in cocktails. Bombay Sapphire is commonly found in the Middle East and Africa. Beefeater is a classic gin brand that has been producing London Dry Gin since the 19th century. It is known for its juniper-forward flavor and remains a popular choice among gin enthusiasts in the Middle East and Africa. The gin market in the Middle East and Africa can be categorized into different price points, including standard, premium, and luxury. In the gin market of the Middle East and Africa, the purchasing pattern in terms of price points can vary depending on several factors, including consumer preferences, income levels, and market dynamics. Standard gins, positioned at an affordable price point, tend to have a significant market share in the Middle East and Africa. This can be attributed to several factors. Firstly, standard gins are more accessible to a broader consumer base due to their affordability, making them popular among price-sensitive consumers. Premium gins are also gaining popularity in the Middle East and Africa. As consumers become more discerning and willing to explore higher quality and unique flavor profiles, the demand for premium gins is on the rise. While luxury gins occupy a smaller share of the overall market, they have a niche consumer base in the Middle East and Africa. Luxury gins are often seen as aspirational products and are sought after by consumers who value exclusivity, unique flavors, and high-end packaging. The gin market in the Middle East and Africa (MEA) region is typically categorized into two main distribution channels, on-trade and off-trade. The on-trade channel refers to establishments where alcoholic beverages, including gin, are consumed on the premises. This includes bars, pubs, restaurants, hotels, clubs, and other similar venues. On-trade establishments often have extensive drink menus, including a variety of gin brands and cocktails. The on-trade channel is crucial for introducing consumers to new gin brands, providing an opportunity for them to experience different flavors and combinations. The off-trade channel refers to the retail sector where gin is sold for off-premises consumption. This includes liquor stores, supermarkets, hypermarkets, convenience stores, and online platforms. Off-trade sales are typically packaged in bottles or cans for consumers to purchase and enjoy at home or elsewhere outside of licensed establishments. Supermarkets and hypermarkets are important contributors to the off-trade gin market, providing a wide range of gin brands and flavors to cater to consumer preferences. In some countries, such as the United Arab Emirates and South Africa, both the on-trade and off-trade channels are well-developed and offer a diverse range of gin options. In other countries, the on-trade channel might dominate due to cultural preferences and the presence of thriving bar and restaurant scenes. Considered in this report

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Manmayi Raval

Research Consultant

• Geography: Middle East & Africa • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Middle East & Africa Gin Market with its value and forecast along with its segments • Country-wise Gin Market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Countries covered in the report • UAE • Saudi Arabia • South Africa By Types • London Dry Gin • Old Tom Gin • Plymouth Gin • Others (Genever, American Gin, Navy Strength Gin, Flavored Gins, Craft Gins) By price point • Standard • Premium • Luxury By Distribution Channel • Off-Trade • On-Trade By off-trade Distribution Channel • Supermarkets and Hypermarkets • Discount Stores • Online Stores • Others By On-trade Distribution Channel • Restaurants and Bars • Liquor Stores • Others The approach of the report This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.