Europe Gin Market Outlook, 2028

Europe has a rich history and tradition of gin production, with countries such as the United Kingdom, Spain, and the Netherlands being key players in the market. The United Kingdom, in particular, has a long-standing gin heritage and is known for its iconic gin brands like Tanqueray, Beefeater, and Bombay Sapphire. One of the notable trends in the European gin market is the rise of craft and artisanal gin producers. These small-scale distilleries focus on creating unique and high-quality gins using locally sourced botanicals and traditional production methods. Craft gins often emphasize botanical diversity, offering a wide array of flavors to cater to various consumer preferences. there has been a surge in the popularity of flavored and infused gins. Distillers are experimenting with botanical combinations and adding ingredients such as fruits, herbs, spices, and floral notes to create innovative and enticing flavor profiles. This trend has contributed to the expansion of the gin market and has attracted a broader consumer base. Gin consumption has been influenced by changing consumer preferences and evolving cocktail culture. Classic gin cocktails like the Martini, Negroni, and Gin and Tonic continue to be popular, but mixologists and bartenders are constantly experimenting with new recipes and variations, showcasing the versatility of gin in creating innovative and exciting cocktails. There are various methods of making gin in Europe, and the choice of method can greatly impact the flavor and character of the final product. Some common methods of gin production in Europe are Distillation, Maceration, Vapor Infusion, Re-distillation of Neutral Spirit, One-Shot Method, Barrel Aging. Europe is home to a wide range of botanicals, herbs, and spices, which provide distillers with abundant options for creating unique gin flavors. Distillers in different European countries often showcase local botanicals, resulting in a diverse range of gins with distinct regional characteristics. For example, Spanish gins often incorporate Mediterranean botanicals like citrus fruits, while Scandinavian gins may feature Nordic herbs and berries. According to the research report, “Europe Gin Market Outlook, 2028” published by Bonafide Research, the market is anticipated to add USD 3.54 Billion from 2023 to 2028. The European gin market has several unique aspects that distinguish it from other regions includes Historical Significance, Geographical Diversity, Craft and Artisanal Gin Producers, Flavored and Infused Gins, Premium and Luxury Offerings, Cocktail Culture, Growing Online and Direct-to-Consumer Channels. The gin market in Europe encompasses various product types, each with its distinct characteristics and consumer appeal. London Dry Gin is one of the most well-known and widely consumed gin types in Europe. Despite its name, it can be produced anywhere and not necessarily in London. London Dry Gin is characterized by its dryness and a predominant juniper flavor. It is typically crafted with a traditional blend of botanicals, including coriander, angelica root, and citrus peels. Many renowned gin brands, such as Tanqueray, Beefeater, and Gordon's, fall under this category. Old Tom Gin is a historic gin style that has experienced a revival in recent years. It is slightly sweeter than London Dry Gin and often exhibits a more rounded and softer profile. Old Tom Gin is known for its botanical complexity, which may include ingredients like licorice, orris root, and star anise. This gin type was popular during the 18th and 19th centuries and is now sought after by gin enthusiasts looking for a more traditional taste. Plymouth Gin holds the distinction of being a geographical indication, meaning it can only be produced in the city of Plymouth, England. It has a protected status, and its production follows specific regulations. Plymouth Gin is characterized by its smoothness and balanced flavor, with a slightly earthy and aromatic profile. It is made with a unique combination of botanicals, including juniper, orange peel, and cardamom. Others gins are a) Genever, b) American Gin, c) Navy Strength Gin, d) Flavored Gins, e) Craft Gins.

In the gin market of Europe, the most commonly consumed gin types are London Dry Gin and flavored gins. London Dry Gin holds a significant market share and is widely enjoyed by gin enthusiasts across Europe. It is known for its dryness and juniper-forward flavor profile, making it a versatile choice for classic gin cocktails such as the Gin and Tonic or the Martini. London Dry Gin is a style of gin that originated in London, England. It is known for its dry and juniper-forward flavor profile. Many iconic gin brands, such as Beefeater, Tanqueray, and Bombay Sapphire, produce London Dry Gin. This style of gin is popular not only in the UK but also across Europe and around the world. Europe hosts numerous gin festivals and events throughout the year, attracting gin enthusiasts from around the world. These events showcase a wide variety of gin brands and styles, offering attendees the opportunity to taste and learn about different gins, attend masterclasses, and meet distillers. Popular gin festivals include the Gin Festival in London, Junipalooza in various European cities, and the International Berlin Gin Festival. The gin market in Europe can be categorized into different price points based on the quality, craftsmanship, and ingredients used. The general price segments in the European gin market include Standard, Premium and Luxury. In the gin market of Europe, the most commonly purchased price point is typically the premium category. Premium gins have gained significant popularity for several reasons are Quality and Flavor Experience, Craftsmanship and Small-Batch Production, Consumer Preferences and Trends, Status and Prestige. The gin markets in some prominent European countries like The United Kingdom has a long-standing gin tradition and is known for its iconic gin brands like Beefeater, Tanqueray, and Gordon's. The "Gin Craze" in the 18th century originated in London and played a significant role in shaping the gin industry. The UK has a vibrant craft gin scene, with numerous small distilleries producing unique and artisanal gins. London Dry Gin is a popular style, characterized by its dry and juniper-forward flavor profile. The gin market in the UK has experienced substantial growth in recent years, with a variety of flavored and craft gins gaining popularity. Spain has a thriving gin market, known for its unique and innovative gin offerings. The Spanish gin scene often incorporates Mediterranean botanicals like citrus fruits, herbs, and spices. Gin and Tonic (G&T) are a popular drink in Spain, and Spanish bartenders are known for their creative and elaborate gin and tonic serves. Spanish gin brands like Gin Mare and Nordés have gained international recognition for their distinct flavors and premium quality. Germany has witnessed a surge in craft gin production in recent years. German craft distilleries experiment with botanical combinations, resulting in a wide variety of flavors and styles. German gins often feature local botanicals and regional flavors, reflecting the country's diverse landscapes. The gin market in Germany is characterized by a focus on quality, craftsmanship, and small-batch production. The gin market in Europe is typically divided into two primary distribution channels are on-trade and off-trade. The on-trade distribution channel refers to the sales of gin that occur within establishments where the drinks are consumed on-site. This includes bars, restaurants, hotels, pubs, and other similar venues. On-trade sales play a crucial role in the gin market as they provide consumers with the opportunity to enjoy gin in a social setting. Many on-trade establishments offer a diverse selection of gins, including classic and craft varieties, to cater to different consumer preferences. This channel also allows bartenders and mixologists to showcase their skills by creating innovative gin-based cocktails and promoting the gin culture. The off-trade distribution channel involves the sale of gin through retail outlets for consumption outside of the premises. This includes supermarkets, liquor stores, specialized spirits retailers, and online platforms. Off-trade sales have witnessed significant growth in recent years, particularly with the rise of e-commerce. Consumers can conveniently purchase their preferred gin brands and varieties from the comfort of their homes. Retail outlets often offer a wide range of gin options, from mass-market brands to premium and craft gins, catering to different price points and consumer preferences. the distribution channels can overlap, with some establishments operating in both the on-trade and off-trade sectors. For example, a bar or restaurant may offer both on-site consumption and retail sales of bottles for customers to take home. The balance between on-trade and off-trade sales can vary across different European countries and can also be influenced by factors such as cultural drinking habits, regulations, and consumer behavior. However, both on-trade and off-trade channels contribute significantly to the overall gin market in Europe, ensuring that gin is widely available and accessible to consumers.

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Manmayi Raval

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Considered in this report • Geography: Europe • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report

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• Europe Gin Market with its value and forecast along with its segments • Country-wise Gin Market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Countries covered in the report: • Germany • United Kingdom • France • Italy • Spain • Russia By Types • London Dry Gin • Old Tom Gin • Plymouth Gin • Others (Genever, American Gin, Navy Strength Gin, Flavored Gins, Craft Gins) By price point • Standard • Premium • Luxury By Distribution Channel • Off-Trade • On-Trade By off-trade Distribution Channel • Supermarkets and Hypermarkets • Discount Stores • Online Stores • Others By On-trade Distribution Channel • Restaurants and Bars • Liquor Stores • Others The approach of the report This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.