Middle East & Africa Hair Styling Product Market Outlook, 2028

The Middle East and Africa hair styling product industries are diversified and vibrant, reflecting the region's rich cultural past and growing emphasis on personal grooming and style. Haircare is an important component of beauty and self-expression in many Middle Eastern cultures, and as a result, the market for hairstyle products has grown and innovated significantly in recent years. Natural materials such as oils, herbs, and henna have long been used in Middle Eastern haircare practices. Traditional haircare practices remain popular, with many people incorporating natural and organic products into their routines. The demand for hair styling products has increased as Middle Eastern and African customers have become more fashion-conscious and eager to try out new haircuts and trends. This has resulted in an increase in the market's availability and diversity of hair styling products. There is a considerable preference for halal-certified products, particularly hair styling products, among Muslim-majority countries. To meet this demand, numerous manufacturers have created halal-certified hair styling products. Halal certification ensures that items are produced in accordance with Islamic principles. The Middle East & Africa has a wide variety of hair textures and varieties, including straight, wavy, curly, and coily hair. Consumers looking for goods that may properly manage and enhance their natural hair seek out hair styling products that cater to various hair kinds and textures. Hair styling products on the market include hair gels, waxes, mousses, hair sprays, serums, and hair oils. Depending on the desired hairdo, these products are designed to provide hold, gloss, volume, or control.

According to the research report, "Middle East and Africa Hair Styling Product Market Outlook, 2028," published by Bonafide Research, the market is expected to witness significant growth during the forecast period. The Middle East and Africa have a sizable Muslim population, and there is a growing need for hairstyle products that are suitable for hijab wearers. This includes products that provide long-lasting hold, protect hair from damage, and are simple to apply and remove. Middle Eastern and African consumers are growing increasingly aware of the importance of hair care. With a greater emphasis on maintaining healthy hair, there is a greater demand for hair styling solutions that not only style but also nourish and protect the hair from heat, pollution, and other environmental issues. influencers on social media and beauty bloggers play an important role in molding consumer preferences in the Middle East and Africa. These influencers frequently promote and advocate specific hair styling products, which increases brand exposure and consumer interest. Consumers in the Middle East and Africa are increasingly turning to online beauty communities and forums to discuss haircare advice, product recommendations, and styling ideas. These communities have an impact on consumer choices and help to drive the expansion of the hair styling product industry. Customers in the Middle East and Africa are increasingly looking for customized hair styling options. This category comprises products that address specific hair issues, such as anti-frizz, volumizing, or color-protection characteristics. Products that are customizable and mixable, allowing consumers to create their own unique styling formulae, are also gaining popularity.

The UAE, particularly Dubai, is largely regarded as a major Middle Eastern and African center for the cosmetics and fashion industries. Dubai organizes a number of international beauty expos, trade exhibitions, and events that attract well-known worldwide businesses and serve as a gateway to the Middle Eastern and African market. The United Arab Emirates boasts a thriving salon sector, luxury beauty retailers, and a significant demand for high-end hair styling products. Saudi Arabia is another important Middle Eastern market for hair styling goods. The country has a vast population, and personal grooming and style are becoming increasingly important. Cities such as Riyadh and Jeddah have booming beauty industries, with a plethora of high-end salons, beauty merchants, and dedicated beauty districts. Saudi Arabia has seen significant expansion in the beauty and fashion industries. The UAE and Saudi Arabia are two of the region's wealthiest countries, with strong economies and significant levels of disposable income. Hask, Syoss, Dove, Pantene, and Vatika are popular brands known for their quality and consumer confidence. These brands are well-known in the Middle East and around the world. Saudi Beauty Expo (Riyadh, Saudi Arabia), Cairo Beauty Expo (Cairo, Egypt), BeautyWorld Saudi Arabia (Jeddah, Saudi Arabia), and BeautyWorld Qatar (Doha, Qatar). These events bring together industry professionals, businesses, and consumers to display the most recent hair styling products, trends, and breakthroughs in the Middle East and Africa market.

In the Middle East and Africa due to the region's humid climate, hair sprays are quite popular in the hair styling product industry. They provide long-lasting hold, minimize frizz, and aid in the preservation of hairstyles in humid conditions. Hair sprays are versatile styling products that can be used to add volume, texture, and shine to the hair. They are also often used in salons and liked by hijabi women to keep their hair neat under the scarf. These reasons contribute to the Middle East and Africa’s high use of hair sprays. The cost of hair styling products in the Middle East and Africa varies depending on a number of criteria, including brand, product type, quality, and packaging. In general, hair styling products in the region range from $5 to $50 or more. Basic style products, such as hair gels or mousses, are often less expensive, ranging from $5 to $15. Higher-end or professional-grade products, luxury brands, or specialized styling tools may cost more than $20 to $50. It is crucial to remember, however, that these pricing ranges are estimates and may fluctuate depending on market dynamics and unique product attributes.

In the Middle East and Africa hair styling product markets, products are categorized based on their application and desired results. Common categories include hair sprays, gels, mousses, waxes, creams, serums, and pomades. Hair sprays are widely used for providing hold and maintaining hairstyles, while gels and mousses are popular for adding volume and texture. Waxes, creams, and serums are used for shaping and styling specific sections of hair, while pomades are favored for creating slick and polished looks. Hair styling products for both men and women are available in the Middle East and African markets. While many things are unisex, there are those that are tailored to men and women. Men's hair styling tools are frequently designed to create structured hairstyles while also offering grip and control. Gels, pomades, and styling creams are examples of such items. Women's hairstyle products include items for increasing volume, defining curls, managing frizz, and adding shine. In the Middle East and Africa, hair styling products are distributed through a variety of outlets to consumers. Primary distribution channels are traditional retail outlets such as supermarkets, hypermarkets, and pharmacies. Hairstyle products from various manufacturers are available at beauty specialty stores such as Sephora and Boots. Online retail platforms and e-commerce websites have grown in popularity, allowing people to buy things from the convenience of their own homes.



Considered in this report
• Geography: Middle East and Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East and Africa hair styling product market with its value and forecast along with its segments
• Country-wise hair styling product Market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Saudi Arabia
• UAE
• South Africa
• Qatar
• Egypt

By Product Type
• Hair Gel
• Hair Mousse
• Hairspray
• Styling Cream & Waxes
• Others

By End-Use Industry
• Individual
• Commercial

By Distribution Channel
• Supermarket/ hypermarket
• Convenience Store
• Specialty Store
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair styling product industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.