Asia Pacific Hair Styling Product Market Outlook, 2028

The Asia-Pacific region is well-known for its thriving fashion and entertainment industries. Influential celebrities, actresses, artists, and K-pop stars frequently set hair styling trends, resulting in increased demand for goods that can assist in achieving popular hairstyles. Hair care practices and rituals have been passed down through centuries in Asia-Pacific countries. Natural ingredients, specific hair care techniques, and conventional style methods are examples of factors that influence consumer preferences for hair styling products. There is a high emphasis on beauty and personal grooming in many Asian countries. Hair is seen as a significant component of one's overall look, and different beauty standards and cultural preferences exist for hairstyles, textures, and colors. Rapid economic expansion in the Asia-Pacific area has resulted in a rising middle-class population. Consumers are increasingly likely to spend money on hair styling items to improve their own style and appearance as their disposable income increases. Changes in lifestyle and fashion trends have resulted from urbanization and exposure to Western culture throughout the region. Consumers are becoming more willing to experiment with diverse hairstyles, resulting in a greater need for hair styling products that can assist in achieving these looks. The proliferation of e-commerce platforms and the extensive usage of social media have altered how consumers discover and purchase hair styling products. Online platforms enable consumers to stay up to date on trends and make informed purchasing decisions by providing simple access to a large range of items, reviews, and tutorials. In recent years, the Asia-Pacific male grooming market has grown significantly. Men are increasingly investing in hair styling products to attain desired haircuts and groom their looks fuelling demand for male-targeted products.

According to the research report, "Asia-Pacific Hair Styling Product Market Outlook, 2028," published by Bonafide Research, the market is expected to witness significant growth during the forecast period. Natural, organic, and chemical-free hair styling products are becoming increasingly popular. Consumers in the Asia-Pacific area are becoming more sensitive to the ingredients they use on their hair and are looking for products with gentler formulas and more sustainable solutions. Asia-Pacific consumers place a premium on convenience and variety. Hairstyle products with numerous benefits, such as heat protection, UV protection, or moisturizing characteristics, are becoming more popular. These multifunctional solutions meet the desire of consumers for simplicity and efficiency in their hair care procedures. Customers want personalized hair styling solutions that meet their specific requirements. Customizable hair stylings solutions, such as DIY formulas or products that can be adapted to certain hair types or issues, are gaining popularity in the market. In the Asia-Pacific area, social media platforms and digital influencers have a significant impact on hair styling trends and product selections. Consumers use social media for hairstyle inspiration, tutorials, and product recommendations, which influences their shopping decisions and drives demand for popular products. consumers in the Asia-Pacific area are growing concerned about the beauty industry's sustainability and ethical practices. Brands that prioritize eco-friendly packaging, cruelty-free formulations, and responsible ingredient sourcing are warmly received by environmentally conscientious customers. in the Asia-Pacific market, there is a rising respect for local and regional hair styling brands. Consumers are gravitating toward companies that reflect their ethnic tastes and provide a deeper understanding of their hair care requirements.

Japan is frequently regarded as a market leader in the Asia-Pacific area for hair styling products. Japanese companies have achieved international acclaim for their creative formulations, cutting-edge technology, and meticulous attention to detail. Japan has a long history of hair care practices and a strong beauty culture, which has resulted in a large choice of high-quality hairstyle products on the market. Japanese brands are well-known for their precision, dependability, and efficacy, making them popular among consumers throughout Asia and beyond. Furthermore, Japan's effect on hair styling trends, notably in the field of sleek and polished looks, contributes to the region's leadership in the hair styling product industry. In the Japanese hair styling product market, several popular brands have gained recognition for their high-quality products and innovative formulations. Shiseido, Milbon, Kao Corporation, Lucido, and Gatsby are popular brands in the hair styling product market in Japan. Japanese hair styling brands have gained international recognition and have a strong presence in global markets. Their reputation for innovation, quality, and reliability has made them trusted choices among consumers across the Asia-Pacific region and beyond. The popularity of Japanese hair styling products has solidified Japan's position as a leading country in the hair styling product market.

In the Asia-Pacific region, Hair sprays are popular due to their variety and ability to produce hairstyles with long-lasting hold and manageability. Hair waxes and pomades are popular for producing textured and sculpted effects, giving hairstyles flexibility and shape. Hair gels are frequently used to achieve smooth, sculpted haircuts with excellent hold and control. Hair serums and oils are popular for their nourishing and smoothing effects, as well as their ability to add shine and tame frizz. Mass market products are hair styling products that are affordable to a wider consumer base and are frequently offered at lower price ranges. They are available in supermarkets, drugstores, and mass-market retailers and provide basic functionality. Mid-range hair styling products are often slightly more expensive and provide a good blend of quality and cost. They may offer superior formulas, better packaging, and a broader range of solutions. premium hair styling products are more expensive, with higher quality components, innovative technology, and specialized formulations. They are frequently branded as salon-quality or professional-grade items and are sold in upmarket retail establishments or through professional channels.

In the Asia Pacific region individual hair styling products are very popular. This comprises hair sprays, waxes, gels, serums, and styling items that people use at home or on the move to achieve their chosen hairstyles. These products address a variety of style requirements, including volume, texture, hold, and gloss. Hair styling products used in salons and by professional hairstylists are also popular in the Asia-Pacific region. These goods are designed exclusively for professional use, with increased performance, versatility, and durability. They are frequently used in salons for a variety of hairstyling procedures, treatments, and special occasions. Women in Asia-Pacific are heavy users of hair styling products. They have a wide range of preferences and utilize a variety of products to accomplish varied hairstyles. Women frequently use hair sprays, mousses, style creams, and serums to add volume, enhance curls, add shine, and manage frizz. Men's grooming and hairstyling have grown in popularity in the Asia-Pacific area, resulting in an increase in the use of hair styling products. To obtain textured, slicked-back, or structured hairstyles, men frequently use hair waxes, pomades, gels, and clays. These products provide a firm hold, matte or glossy finishes, and the opportunity to create fashionable looks. Distribution channels are critical in reaching consumers in the Asia-Pacific hair styling product market. The market is distinguished by a wide set of distribution channels, which include retail outlets, internet platforms, and salons/professional channels. Traditional retail outlets, such as supermarkets, drugstores, beauty specialty stores, and department stores, continue to be important channels because they provide convenience and accessibility.



The Asia-Pacific region hosts various beauty and trade events dedicated to hair styling products. For example, the Cosmoprof Asia event in Hong Kong, Beauty Expo Australia, and Beauty Fair Japan are popular platforms for showcasing new products, networking, and knowledge-sharing. These events attract industry professionals, distributors, and buyers, providing opportunities for brands to promote their hair styling products and stay updated on market trends. Celebrity endorsements are commonly used in the Asia-Pacific hair styling product market to create brand visibility and influence consumer preferences. Celebrities, such as actors, models, and influencers, endorse specific hair styling products through advertising campaigns, social media collaborations, and brand partnerships. Their association with the products enhances brand credibility and attracts consumers who aspire to achieve similar hairstyles and looks. The Asia-Pacific region is witnessing a growing number of hair styling product start-ups. These start-ups bring fresh ideas, innovative formulations, and unique marketing strategies to the market. They often focus on niche segments, such as natural or organic hair styling products, cruelty-free options, or products targeted at specific hair types or concerns. These start-ups contribute to the diversification of the market, offering consumers more choices and catering to evolving preferences.

Considered in this report
• Geography: Asia- Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Asia- Pacific hair styling product market with its value and forecast along with its segments
• Country-wise hair styling product Market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• China
• India
• Japan
• Australia

By Product Type
• Hair Gel
• Hair Mousse
• Hairspray
• Styling Cream & Waxes
• Others

By End-Use Industry
• Individual
• Commercial

By Distribution Channel
• Supermarket/ hypermarket
• Convenience Store
• Specialty Store
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair styling product industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.