Europe Hair Styling Product Market Outlook, 2028

Europe is known for its vibrant fashion scene and its influence on global style trends. European consumers value individuality, self-expression, and staying updated with the latest fashion and beauty trends. This influences their choices in hair styling products, with a preference for products that help achieve fashionable and on-trend hairstyles. In recent years, there has been a growing trend towards natural and effortless hairstyles in Europe. Consumers seek products that enhance their natural hair texture, provide a light and airy feel, and create a "no-makeup" or "undone" look. This has led to increased demand for styling products that offer lightweight hold, texture, and movement. European consumers have shown a strong preference for environmentally friendly and sustainable items. Hair styling products created with natural and organic components, devoid of dangerous chemicals, and packed in ecologically friendly materials are in high demand. In the European market, brands that prioritize sustainability and ethical practices have grown in appeal. Hair styling tools that are versatile and multi-functional are popular among European consumers. Products that may be used for several style techniques, including adding volume, defining curls, or adding sleekness, are popular. This allows customers to try out different looks with fewer products. Europe is a culturally varied region with a wide range of hair textures and kinds. There is a growing emphasis on inclusion and embracing the inherent qualities of various hair types. Specific hairstyle products, such as those for curly or textured hair, are gaining popularity in the European market. In Europe, as in other regions, social media platforms and influencers have a big impact on consumer behavior. Beauty bloggers, hairstylists, and celebrities offer hair care regimens, styling ideas, and product recommendations, influencing purchasing decisions and shaping trends.

According to the research report, "Europe Hair Styling Product Market Outlook, 2028," published by Bonafide Research, the market is expected to witness significant growth during the forecast period. Europe is well-known for its fashion and beauty trends. The urge to achieve fashionable and on-trend hairstyles drives the need for hair styling products. Consumers seek things that will assist them in creating the latest styles and staying current with the ever-changing fashion environment. Europe is a culturally varied region with many different hair kinds and textures. Consumers are looking for hairstyle solutions that address their individual needs, whether it's improving natural curls, adding volume to fine hair, or managing frizz. Brands with a wide range of products suitable for various hair types have a competitive advantage. The European hair styling product market is driven by continuous innovation and product development. Consumers are drawn to novel formulations, advanced technology, and distinctive features that provide increased performance, long-lasting results, and improved hair care advantages. Professional salons and hairstylists have a great effect throughout Europe. Consumers frequently want salon-quality hair styling products. Brands with a strong presence and reputation in professional salons have a commercial advantage. Consumer awareness of hair care and style procedures has contributed to the market's rise. Consumers are better informed about various styling products, their components, and their impact on hair. This awareness fuels demand for items that correspond to consumer preferences and beliefs.

The United Kingdom has a thriving beauty and personal care business, with a sizable market for hair styling products. It is home to several well-known hair care firms as well as a robust retail sector. London, in particular, has a thriving fashion and beauty culture. France has a rich history in the beauty sector, with world-renowned cosmetic and hair care products hailing from the country. Paris, in particular, is a fashion and beauty hotspot, influencing trends throughout Europe. Germany has one of Europe's largest marketplaces for cosmetics and personal care goods. It has a strong industrial foundation and is home to both domestic and international hair care businesses. German customers place a premium on quality and innovation, which is fueling the growth of the hair styling industry. Italy is well-known for its fashion and beauty traditions, and it has a substantial presence in the hair styling product market. Italian brands are known for their elegance, sophistication, and high-quality formulas. In Europe TONI&GUY(U.K.), John Frieda (U.K.), Charles Worthington (U.K.), Schwarzkopf (Germany), Wella Professionals (Germany), Goldwell (Germany), L'Oréal Professionnel (France), Kérastase (France), Franck Provost (France), Davines (Italy), Alfaparf Milano (Italy), and Kemon (Italy) are the popular brands in leading countries.

In Europe, hair styling mousses and gels are popular. They provide the hair hold, volume, and texture, allowing users to create a variety of styles and looks. Dry shampoos are becoming increasingly popular in Europe as a handy and time-saving alternative to traditional shampooing. They absorb excess oil and revitalize the hair in between washes, providing convenience as well as additional volume. Heat protection sprays have become required in Europe due to the extensive usage of styling products. These sprays shield the hair from the heat damage produced by blow dryers, straighteners, and curling irons. In Europe, e-commerce has grown significantly, and online retail platforms have become increasingly popular for purchasing hair styling items. Online platforms provide consumers with ease, a diverse product variety, and competitive pricing. In Europe, beauty specialty boutiques such as Sephora and Douglas are important distribution outlets. These businesses provide clients with a one-stop shopping experience by stocking a large variety of hair styling items from various manufacturers. Professional salons have a significant impact on the European hair styling product market. Many customers choose to buy products recommended by their hairstylists or directly from salons because they trust the expertise and quality associated with salon brands.

In Europe, individual consumer hair styling products are very popular. These include personal styling items such as styling mousses, gels, sprays, serums, and dry shampoos. These products are used by people to achieve desired hairstyles and to improve the appearance of their hair. In Europe, hair styling materials used in professional salons are equally important. These items are designed exclusively for salon stylists and are often seen to be of greater quality and performance. Professionals utilize them to produce high-quality hairstyles for their clients. Hair styling products in the mid to high price range are popular in Europe. Consumers are eager to invest in high-quality products that provide good outcomes while also providing additional benefits such as nourishment, heat protection, and long-lasting hold. These items frequently have innovative formulas and premium ingredients. Hair styling products are commonly used by both men and women in Europe. While certain products may be marketed specifically to one gender, many hairstyle products are meant to be suitable for both men and women. This illustrates the European hair care market's diversity and inclusiveness.



In Europe, several events and trade exhibits focused on the hair styling product sector. Salon International in the United Kingdom, Cosmoprof in Italy, Beauty Düsseldorf in Germany, and Beauty Forum Munich in Germany are other significant events. These events give industry experts, companies, and distributors a place to show off their wares, network, and remain up to date on the newest trends and advances. Celebrity endorsements are quite important in the European hair styling product business. To promote their products, brands frequently work with well-known celebrities, hairstylists, and influencers. Celebrity endorsements raise brand exposure, influence customer purchase decisions, and increase sales. The celebrities are Celebrities recognized for their haircuts, fashion sense, and beauty industry influence and are frequently sought after for endorsements throughout Europe. In the hair styling product sector, Europe boasts a booming start-up scene. Many inventive and niche brands have arisen, each with its own set of products and solutions. These new businesses frequently concentrate on specific target markets, such as organic or natural hair care, sustainability, or catering to specific hair types and textures. They provide new ideas, product formulas, and marketing techniques to the market, increasing industry diversity and competition.

Considered in this report
• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Europe hair styling product market with its value and forecast along with its segments
• Country-wise hair styling product Market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• United Kingdom
• Germany
• Italy
• Russia
• France
• Spain

By Product Type
• Hair Gel
• Hair Mousse
• Hairspray
• Styling Cream & Waxes
• Others

By End-Use Industry
• Individual
• Commercial

By Distribution Channel
• Supermarket/ hypermarket
• Convenience Store
• Specialty Store
• Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair styling product industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.