South America Hair Colour Market Outlook, 2028

Hair color adoption is driven by trends and popular styles posted on social media platforms and promoted by celebrities.

Europe's hair color business is a vibrant and flourishing sector that showcases the continent's extensive history, different cultures, and everlasting dedication to fashion and beauty. Europe, which is renowned for its fashion-forward outlook, sets trends for the world hair color market by consistently pushing the envelope in terms of creativity and innovation. When it comes to hair color choices, European customers are renowned for having refined taste. They look for goods that complement their uniqueness and personal flair in addition to producing excellent results. European customers accept a whole range of options when it comes to hair color selections, from traditional hues that convey elegance to daring and unorthodox colors that make a bold statement. What sets the European hair color market apart is its emphasis on quality and performance. European consumers expect products that deliver long-lasting, vibrant, and salon-worthy results. This demand has fueled the development of advanced formulations and technologies that not only enhance color intensity but also protect and nourish the hair, minimizing damage and maintaining hair health.

According to the research report "Europe Hair Color Market Outlook, 2028," published by Bonafide Research, the market is expected to witness significant growth during the forecast period. The European hair color market now places major emphasis on sustainability and environmental awareness. Customers are increasingly looking for goods that use natural and organic components, are cruelty-free, and are environmentally beneficial. Because of the emphasis on sustainability, businesses have been inspired to create novel, environmentally responsible products, guaranteeing that aesthetics and environmental responsibility go hand in hand. The European hair color business is also distinguished by a thriving professional salon sector. Professional hairstylists and colorists in the area are well known for their knowledge, dexterity, and capacity to produce amazing makeovers. People can speak with specialists in professional salons to obtain their desired hair color goals, which serve as havens of creativity and craftsmanship. The availability and accessibility of hair color products in Europe are vast, with a multitude of brands and distribution channels catering to consumer needs. From luxury brands that offer high-end experiences to more affordable options that provide quality results, there is a diverse range of choices available to suit various budgets and preferences.

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France is famous for having a significant impact on the worldwide fashion business, and this is also true of the hair color market. When choosing a hair color, French consumers choose a sophisticated and traditional approach, frequently choosing colors that seem natural and accentuate their features. The nation is renowned for its top-notch colorists and salons that use precise methods like balayage to produce soft, sun-kissed looks. With an emphasis on quality and effectiveness, Germany has a robust hair color business. German consumers place a great value on long-lasting, superior-quality hair color products that produce stunning effects. One of the key players in the European market for hair color is the United Kingdom. It boasts a vibrant beauty and fashion sector, with a focus on individual style and self-expression. Numerous domestic and international businesses compete for market share in the highly competitive European hair color market. L'Oréal, Henkel AG, KGaA, Revlon, Coty, and Kao Corporation are major companies that control the local market.

Consumers looking for big and long-lasting color changes frequently use permanent hair color products. They offer total coverage and enable thorough color alterations. For special occasions or quick style changes, temporary hair color solutions, including sprays, foams, and wash-out colors, are preferred. Many customers, particularly those who are older, want hair color products that completely conceal grey hair. These solutions provide a natural-looking outcome while successfully hiding greys. Those who want depth and character in their hair color look for highlighting treatments like balayage, foils, or baby lights. Specific hair areas can be highlighted by adding lighter tones to them.

The hair color market in Europe offers solutions for a range of consumer budgets and caters to various pricing points. Customers can select from high-end luxury goods to reasonably priced mass-market brands based on their preferred price range and perceived value. In Europe, there is no clear-cut preference for a certain gender's hair color. Men and women both take an active role in the hair color industry and experiment with various hues, methods, and trends. Many customers choose to get their hair colored professionally in salons, relying on the skill of licensed hairstylists and colorists. The availability of hair color goods in retail establishments such as pharmacies, grocery stores, and beauty supply shops is widespread. On the shelves, shoppers will discover a variety of brands and possibilities. E-commerce has grown in popularity as a result of its ease and wide range of hair color products.

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Manmayi Raval

Manmayi Raval

Research Consultant



Government regulations, such as the EU Cosmetics Regulation, ensure the safety and labelling standards of hair color products, while authorized associations like Cosmetics Europe provide guidance and industry representation. Certifications, such as ISO 22716 and cruelty-free certifications, highlight adherence to quality manufacturing practices and ethical standards. Events like Cosmoprof Worldwide Bologna, Salon International, and Mondial Coiffure Beauté Paris serve as platforms for industry professionals to showcase innovations, learn about trends, and connect with peers. Personalities such as Helen Mirren, Eva Longoria, and Julianne Moore have been brand ambassadors, showcasing the range of hair color options offered by L'Oréal Paris and endorsing their quality and effectiveness. Creativity, artistry, and a dedication to providing high-quality goods that satisfy customers' varied demands and tastes define the European hair color market. The European hair color market continues to inspire and influence the worldwide business with its fashion-forward philosophy, technological breakthroughs, and dedication to sustainability.

Considered in this report
• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Europe Hair Color market with its value and forecast along with its segments
• Country-wise Hair Color Market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

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Countries covered in the report:
• United Kingdom
• Germany
• Italy
• Spain
• Russia
• France

By Product Type:
• Permanent
• Temporary

By Application:
• Total Grey Coverage,
• Roots Touch-Up,
• Highlighting, Others

By Form:
• Powder
• Cream
• Other

By Price Range:
• Economical
• Premium

By Gender:
• Male
• Female

By Distribution Channel:
• Hypermarket and supermarket
• Specialty Retailers
• Online
• Other

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to hair color industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.




Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Research Methodology
  • 2.1. Secondary Research
  • 2.2. Primary Data Collection
  • 2.3. Market Formation & Validation
  • 2.4. Report Writing, Quality Check & Delivery
  • 3. Market Structure
  • 3.1. Market Considerate
  • 3.2. Assumptions
  • 3.3. Limitations
  • 3.4. Abbreviations
  • 3.5. Sources
  • 3.6. Definitions
  • 4. Economic /Demographic Snapshot
  • 5. South America Hair Color Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Market Share By Country
  • 5.3. Market Size and Forecast, By Product Type
  • 5.4. Market Size and Forecast, By Application
  • 5.5. Market Size and Forecast, By Price Range
  • 5.6. Market Size and Forecast, By Gender
  • 5.7. Market Size and Forecast, By Distribution Channel
  • 5.8. Market Dynamics
  • 5.8.1. Market Drivers & Opportunities
  • 5.8.2. Market Restraints & Challenges
  • 5.8.3. Market Trends
  • 5.8.4. Covid-19 Effect
  • 5.8.5. Supply chain Analysis
  • 5.8.6. Policy & Regulatory Framework
  • 5.8.7. Industry Experts Views
  • 5.9. Brazil Hair Color Market Outlook
  • 5.9.1. Market Size By Value
  • 5.9.2. Market Size and Forecast By Product Type
  • 5.9.3. Market Size and Forecast By Application
  • 5.9.4. Market Size and Forecast By Price Range
  • 5.9.5. Market Size and Forecast By Gender
  • 5.9.6. Market Size and Forecast By Distribution Channel
  • 5.10. Argentina Hair Color Market Outlook
  • 5.10.1. Market Size By Value
  • 5.10.2. Market Size and Forecast By Product Type
  • 5.10.3. Market Size and Forecast By Application
  • 5.10.4. Market Size and Forecast By Price Range
  • 5.10.5. Market Size and Forecast By Gender
  • 5.10.6. Market Size and Forecast By Distribution Channel
  • 5.11. Colombia Hair Color Market Outlook
  • 5.11.1. Market Size By Value
  • 5.11.2. Market Size and Forecast By Product Type
  • 5.11.3. Market Size and Forecast By Application
  • 5.11.4. Market Size and Forecast By Price Range
  • 5.11.5. Market Size and Forecast By Gender
  • 5.11.6. Market Size and Forecast By Distribution Channel
  • 6. Competitive Landscape
  • 6.1. Porter's Five Forces
  • 6.2. Company Profile
  • 6.2.1. Company 1
  • 6.2.1.1. Company Snapshot
  • 6.2.1.2. Company Overview
  • 6.2.1.3. Financial Highlights
  • 6.2.1.4. Geographic Insights
  • 6.2.1.5. Business Segment & Performance
  • 6.2.1.6. Product Portfolio
  • 6.2.1.7. Key Executives
  • 6.2.1.8. Strategic Moves & Developments
  • 6.2.2. Company 2
  • 6.2.3. Company 3
  • 6.2.4. Company 4
  • 6.2.5. Company 5
  • 6.2.6. Company 6
  • 6.2.7. Company 7
  • 6.2.8. Company 8
  • 7. Strategic Recommendations
  • 8. Annexure
  • 8.1. FAQ`s
  • 8.2. Notes
  • 8.3. Related Reports
  • 9. Disclaimer

List of Table

Table 1 : South America Hair Color Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2020
Table 3: Economic Snapshot of Other Prominent Countries 2020
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5 : South America Hair Color Market Size and Forecast, By Product Type (2017 to 2028F) (In USD Billion)
Table 6 : South America Hair Color Market Size and Forecast, By Application (2017 to 2028F) (In USD Billion)
Table 7 : South America Hair Color Market Size and Forecast, By Price Range (2017 to 2028F) (In USD Billion)
Table 8 : South America Hair Color Market Size and Forecast, By Gender (2017 to 2028F) (In USD Billion)
Table 9 : South America Hair Color Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 10 : Influencing Factors for South America Hair Color Market, 2022
Table 11 : Brazil Hair Color Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 12 : Brazil Hair Color Market Size and Forecast By Application (2017 to 2028F) (In USD Billion)
Table 13 : Brazil Hair Color Market Size and Forecast By Price Range (2017 to 2028F) (In USD Billion)
Table 14 : Brazil Hair Color Market Size and Forecast By Gender (2017 to 2028F) (In USD Billion)
Table 15 : Brazil Hair Color Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 16 : Argentina Hair Color Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 17 : Argentina Hair Color Market Size and Forecast By Application (2017 to 2028F) (In USD Billion)
Table 18 : Argentina Hair Color Market Size and Forecast By Price Range (2017 to 2028F) (In USD Billion)
Table 19 : Argentina Hair Color Market Size and Forecast By Gender (2017 to 2028F) (In USD Billion)
Table 20 : Argentina Hair Color Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 21 : Colombia Hair Color Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 22 : Colombia Hair Color Market Size and Forecast By Application (2017 to 2028F) (In USD Billion)
Table 23 : Colombia Hair Color Market Size and Forecast By Price Range (2017 to 2028F) (In USD Billion)
Table 24 : Colombia Hair Color Market Size and Forecast By Gender (2017 to 2028F) (In USD Billion)
Table 25 : Colombia Hair Color Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)

List of Figures

Figure 1: South America Hair Color Market Size (USD Billion) By Countries, 2022 & 2028
Figure 2: Market attractiveness Index, By Country 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: South America Hair Color Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: South America Hair Color Market Share By Country (2022)
Figure 6: Brazil Hair Color Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: Argentina Hair Color Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 8: Colombia Hair Color Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: Porter's Five Forces of South America Hair Color Market
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South America Hair Colour Market Outlook, 2028

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