Asia Pacific Hair Colour Market Outlook, 2028

The Asia-Pacific region has emerged as a thriving and dynamic market in the realm of hair color products, encompassing a diverse and discerning consumer base. With a burgeoning population and a growing middle class, the demand for professional hair color solutions has reached unprecedented levels, presenting a myriad of opportunities for businesses operating within this sector. The region's vast cultural diversity, coupled with evolving fashion trends and increasing urbanisation, has fueled the desire among consumers to experiment with their hair, making hair color an integral aspect of personal style and self-expression. As a result, the Asia-Pacific hair color market has experienced a remarkable upsurge, marked by the launch of innovative products that are both inventive and technologically sophisticated and that meet the specific requirements and preferences of discerning consumers. Manufacturers and distributors of hair color products are always working to increase their market share in this competitive sector by utilizing their knowledge, research and development capabilities, and in-depth knowledge of regional consumer preferences. The Asia-Pacific hair color market is a vibrant and constantly changing environment where product innovation, successful marketing plans, and a deep understanding of shifting consumer dynamics are essential for long-term growth and success.

According to the research report "Asia Pacific Hair Color Market Outlook, 2028," published by Bonafide Research, the market is expected to witness significant growth during the forecast period. In many Asian cultures, natural hair colors, such as black and brown, are traditionally favored and considered the epitome of beauty. This preference stems from cultural norms and historical perceptions of beauty, where the emphasis is often placed on maintaining a natural and harmonious appearance. Consequently, subtle hair color changes that enhance natural shades, such as highlights or lowlights, are commonly embraced. However, there has been a notable shift in recent years as more individuals in the Asia-Pacific region are becoming open to experimenting with bolder and unconventional hair colors. Influenced by Western beauty trends, social media, and celebrities, vibrant shades like pastels, reds, and blues have gained popularity among younger generations seeking to express their individuality and make a fashion statement.

Asia Pacific witnesses various hair color trends, with consumers embracing a wide spectrum of shades ranging from natural hues to vibrant and unconventional colors. Balayage, ombre, and pastel shades are particularly popular. Consumers in the Asia-Pacific region are adopting a wide range of hair color trends, from natural tones to bold and unusual hues. Popular color trends include pastel colors, ombre, and balayage. Additionally, as consumers place a higher priority on sustainability and healthy lifestyle choices, organic and natural hair color products are gaining popularity. The Asia-Pacific hair color market is competitive, with many domestic and international players occupying a significant share of the market. Some major players in the market are L'Oreal SA, Henkel AG & Co. KGaA, Unilever PLC, Proctor & Gamble Company, and Godrej Consumer Products Limited.

Customers in the Asia-Pacific region select permanent hair color products due to their thorough coverage and durable results. Particularly among older demographics, many consumers in the Asia-Pacific area look for hair color products that completely conceal grey hair. Customers, especially younger people, frequently choose highlighting products to give their hair dimension and a multi-tonal impression. Cream- or gel-based hair coloring products are highly popular because of how simple they are to use and how well they can provide even coverage. Because of their lightweight design and simplicity of use, products for coloring hair with foam or mousse are growing in popularity.

Many consumers in the Asia-Pacific region look for hair color products that offer good value for money, especially in price-sensitive markets. There is also a market for high-end and premium hair color brands that cater to consumers seeking luxury, advanced formulations, and professional salon-like results. Hair color products are increasingly becoming unisex, with both men and women seeking options for color change or coverage. For advanced procedures or complete grey coverage, consumers in the Asia-Pacific area frequently prefer to go to salons or consult with hair professionals. The most popular places for consumers to buy hair color products for home usage are traditional retail stores and cosmetics counters. Online stores now offer a variety of options and the ease of home delivery, making them a practical and accessible way for customers to buy hair color goods.



Consumers in China and Japan often prefer natural shades like black and dark brown, reflecting traditional beauty standards. In India, the hair color market is diverse, catering to a range of consumer preferences. Traditional colors like black and brown remain popular, reflecting cultural norms. Australian consumers have a strong inclination towards natural and sun-kissed hair colors. Shades like blonde, light brown, and caramel tones are popular choices. South Korea is known for its influential beauty trends, often driven by K-pop culture. Korean consumers embrace a wide range of hair colors, including vibrant and unconventional shades. In Indonesia, natural shades like black and brown dominate the hair color market. However, there is a growing demand for hair color products that offer gradual color changes and subtle highlights.

Governments in the Asia-Pacific region have established regulations and guidelines to ensure the safety, quality, and proper labelling of hair color products. Various authorised associations and industry bodies operate in the Asia-Pacific region to represent the interests of the hair color industry. For instance, associations include the Cosmetic, Toiletry, and Fragrance Association of Singapore (CTFAS), the Japan Cosmetic Industry Association (JCIA), and the Korean Cosmetic Association (KCA). Certifications and standards play an important role in the hair color market, ensuring product quality and safety. In the Asia-Pacific region, certifications such as ISO 22716 (Good Manufacturing Practises for Cosmetics) and ISO 9001 (Quality Management Systems) are commonly sought by manufacturers and suppliers to demonstrate compliance with international standards. Additionally, some countries may have their own certification programmes or requirements specific to hair color products.

The Asia-Pacific region hosts several industry events and trade shows focused on hair color and related sectors. These events serve as platforms for businesses to showcase their products, network with industry professionals, and stay updated on the latest trends and innovations. Prominent events include Cosmoprof Asia, Beauty Expo Australia, China Beauty Expo, and Professional Beauty India. The market for hair color in the Asia-Pacific region is anticipated to grow further and offers intriguing commercial opportunities. Companies can build a significant presence and take advantage of the region's enormous potential by managing cultural quirks, adhering to rules, utilising industry associations, acquiring certifications, and taking part in pertinent events. The Asia-Pacific hair color market is poised for continued growth and presents exciting prospects for businesses in terms of market expansion, innovation, and profitability. By embracing cultural diversity, tailoring strategies to specific countries, and staying attuned to evolving consumer preferences, companies can effectively navigate this vibrant market and establish a strong presence in the region.

Considered in this report
• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Asia Pacific Hair Color market with its value and forecast along with its segments
• Country-wise Hair Color Market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• China
• India
• Japan
• Australia
• South Korea

By Product Type:
• Permanent
• Temporary

By Application:
• Total Grey Coverage,
• Roots Touch-Up,
• Highlighting, Others

By Form:
• Powder
• Cream
• Other

By Price Range:
• Economical
• Premium

By Gender:
• Male
• Female

By Distribution Channel:
• Hypermarket and supermarket
• Specialty Retailers
• Online
• Other

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair color industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.