North America Hair Colour Market Outlook, 2028

The North American hair color market is a dynamic and lively environment that is distinguished by its ongoing expansion and innovation. As the need for customized and trend-driven hair color options soars, this sector has emerged as a hub of innovation, acting as a catalyst for transforming beauty experiences. The borders of self-expression are continuously being stretched and redefined, and professionals in the hair care sector are witnessing a renaissance in hair color. A wide range of variables, including changing customer preferences, technological improvements, and the persistent search for better product formulations, are driving this booming industry. In an era marked by individuality and personalization, people are seeking unique ways to express their identities and stand out from the crowd. Hair color has become a transformative tool, allowing individuals to experiment with different shades, tones, and techniques to create their own distinct style statements. This cultural shift has given rise to a vibrant landscape where creativity knows no bounds, propelling the market to new heights of innovation.

According to the research report "North America Hair Color Market Outlook, 2028," published by Bonafide Research, the market is expected to witness significant growth during the forecast period. The North American hair color market, which caters to the constantly changing preferences of discriminating people looking to unleash their inner beauty and make a bold statement, is the very definition of an unlimited tapestry of options, ranging from conventional colors to unusual tones. Professionals in the hair color industry are free to express their artistic talent in this intriguing environment by using cutting-edge methods and high-end supplies to produce remarkable makeovers that deeply affect their clients. This market, which has a relentless focus on excellence, is well-positioned to grow and advance the sector, influencing the direction of hair color in North America and beyond.

In order to meet consumer demand for color options while also providing safer products for use, the top companies in the hair color market in North America With the exchange of cultures and the expansion of fashion throughout the region, the need for quirky and vibrant colors is also increasing. Henkel AG & Co. KGaA, COTY Inc., L'Oreal SA, and Kao Corporation are a few of the significant market participants. Professional hair color services provided by salons and stylists are highly valued in the North American market. Consumers seek the expertise of trained professionals for complex techniques, color corrections, and achieving desired hair color results. Salons often offer a wide range of options and personalized consultations to meet individual needs. The market for hair color in North America has been greatly affected by technological developments. The industry has been completely transformed by technology, which includes modern application methods, digital tools, and novel hair color formulations. For both professionals and customers, heat-activated color systems, color-matching software, and virtual try-on tools improve the experience of coloring hair.

The United States is the largest market for hair color in North America. It is characterized by a diverse consumer base and a wide range of hair color trends. The market offers a variety of product options, including permanent dyes, semi-permanent dyes, highlighting kits, and root touch-up products. The at-home hair color segment is particularly popular, with consumers seeking convenience and cost-effectiveness. Professional salon services also contribute significantly to the market, with consumers opting for expert hair colorists for more complex techniques and transformations. The hair color market in Canada is similar to that in the United States, with a mix of at-home hair color products and professional salon services. Canadian consumers often prefer natural and organic hair color options, reflecting a growing trend towards clean beauty and sustainability. In Mexico, the hair color market is driven by a combination of at-home hair color products and salon services. Other countries in North America, such as the Caribbean nations, Central American countries, and smaller island territories, have their own unique hair color markets. These markets are influenced by local cultural preferences and trends.

In North America, customers frequently look for hair color products that strike a compromise between quality and price. Many people like mid-range solutions since they deliver quality outcomes at an affordable price. Compared to other hair colors, permanent hair color offers a more natural appearance. Because permanent hair dyes are preferred by consumers over other types, they account for a sizeable portion of the market. Customers frequently like liquid hair color formulations like creams and gels because of how quickly and easily they can be applied. The popularity of foam or mousse hair coloring treatments is growing as a result of their lightweight nature and simple application. More and more hair color services and products are becoming gender-neutral and appealing to both men and women. This change is a result of a larger societal trend. In North America, consumers often prefer purchasing hair color products from brick-and-mortar retail stores, such as drugstores, supermarkets, and beauty supply stores. Online shopping has gained significant popularity, and consumers increasingly turn to e-commerce platforms to purchase hair color products due to convenience, a wide selection, and the ability to read reviews and compare prices.



In North America, the Professional Beauty Association (PBA) is the authorized association that represents the interests of salon professionals and provides resources, education, and networking opportunities. And the American Association of Cosmetology Schools (AACS) is another influential association that focuses on providing support and education to beauty schools and their students. The Certified Hair Colorist (CHC) credential is offered by the American Board of Certified Hair Colorists (ABCH). This certification signifies a high level of proficiency in hair coloring techniques and knowledge of color theory. The International Salon and Spa Expo (ISSE), America's Beauty Show (ABS), and Cosmoprof North America are the events that provide opportunities for professionals to gain insights, attend educational workshops, discover new products, and connect with industry leaders.

Driven by customer needs, technical improvements, and the creativity of industry experts, the North American hair color market is a growing and dynamic area within the beauty industry. The market accommodates a wide range of interests and trends because of its diversified and multicultural customer base. Despite obstacles and limitations, the sector offers tremendous potential for development, innovation, and customization. The desire for individuality and self-expression continues to influence consumer behavior, and as a result, the North American hair color market is positioned to grow and revolutionize how we view and interact with hair color.

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Hair Color market with its value and forecast along with its segments
• Country-wise Hair Color Market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• United States
• Canada
• Mexico

By Product Type:
• Permanent
• Temporary

By Application:
• Total Grey Coverage,
• Roots Touch-Up,
• Highlighting, Others

By Form:
• Powder
• Cream
• Other

By Price Range:
• Economical
• Premium

By Gender:
• Male
• Female

By Distribution Channel:
• Hypermarket and supermarket
• Specialty Retailers
• Online
• Other

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to hair color industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.