Middle East and Africa Shampoo Market Outlook, 2028

In the Middle East, hair care holds significant cultural importance, with consumers often valuing long, healthy, and well-maintained hair. Traditional beauty practices, such as using natural ingredients like oils and herbs for hair care, continue to influence consumer preferences in the region. Moreover, countries like Saudi Arabia, the United Arab Emirates (UAE), and Iran have seen a surge in urbanization and increased disposable income, resulting in a growing demand for quality hair care products, including shampoos. Africa, on the other hand, is a diverse continent with a multitude of cultures, hair types, and economic conditions. The hair care market in Africa is influenced by factors such as climate, cultural practices, and colonial legacies. Consumers in different African countries may have unique preferences, ranging from embracing natural hair textures to seeking products that address specific hair concerns like dryness, breakage, or scalp issues. There has been a rising trend towards natural and organic hair care products in both the Middle East and Africa. Consumers are increasingly seeking shampoos that are free from harsh chemicals, sulfate-free, and made with botanical or indigenous ingredients. This trend is driven by growing health consciousness, environmental concerns, and a desire for products aligned with cultural values. Some leading shampoo brands that are widely recognized in the MEA region are Head & Shoulders, Pantene, Loreal, Sunsilk, Dove, Herbal Essences and others.

According to the research report, “Middle East and Africa Shampoo Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant growth during the forecast period. In predominantly Muslim countries in the region, the demand for halal-certified shampoos is significant. Halal certification ensures that products meet Islamic dietary laws and are free from ingredients that are considered forbidden. Shampoo brands that obtain halal certification can tap into this sizable market segment. Hair holds significant cultural and religious symbolism in the Middle East and Africa. It is often associated with identity, beauty, and religious practices. This cultural significance contributes to the importance placed on hair care and the demand for high-quality shampoos. In many parts of the Middle East and Africa, traditional hair care practices have been passed down through generations. These practices often involve the use of natural ingredients like oils, herbs, and clays to cleanse, nourish, and style hair. While modern shampoos have gained popularity, traditional methods and ingredients still hold significance for many consumers. The Middle East has a large population of Muslim women who wear the hijab, a headscarf that covers the hair. This has led to the development of shampoos specifically formulated to address the unique needs of hijab-wearing women, such as providing extra moisture and maintaining scalp health. In parts of Africa, hair relaxers and texturizers are commonly used to chemically straighten or soften tightly coiled hair. The demand for shampoos that can effectively cleanse and nourish chemically treated hair is high in these regions.

In region like MEA, the primary ingredient in most shampoos is water, which serves as the base for the formulation. Surfactants are responsible for the cleansing and foaming properties of shampoos. Common surfactants used in shampoo formulations include sodium laureth sulfate (SLES), sodium lauryl sulfate (SLS), and cocamidopropyl betaine. To provide smoothness and manageability to the hair, conditioning agents such as cetyl alcohol, stearyl alcohol, or cetrimonium chloride are often added. Emollients like glycerin or various oils (e.g., coconut oil, argan oil, or olive oil) help to moisturize and soften the hair. Shampoos often contain thickeners like guar gum, xanthan gum, or hydroxyethyl cellulose to give them a desired consistency and texture. Preservatives such as methylparaben, propylparaben, or phenoxyethanol are used to prevent the growth of bacteria and fungi in the product and extend its shelf life. Shampoos typically contain fragrances to provide a pleasant scent. Fragrance ingredients can vary widely and may include both synthetic and natural components. pH adjusters like citric acid or sodium citrate are used to maintain the pH level of the shampoo within the desired range. Antioxidants like tocopherol (vitamin E) or butylated hydroxytoluene (BHT) are sometimes added to protect the product from oxidation and prolong its shelf life. In some cases, shampoos may contain herbal extracts or plant-based ingredients known for their beneficial properties, such as aloe vera, chamomile, or henna.

In countries like UAE and Saudi Arabia, there is a strong market for shampoos that cater to specific cultural and religious preferences. Halal- Certified shampoos, which comply with Islamic dietary laws, are sought after by consumers. These shampoos ensures that ingredients are sourced and manufactured in accordance with halal guidelines. Also, South Africa has a diverse consumer base with a wide range of hair texture and needs. The market is characterized by a demand for shampoos that address specific concerns such as dryness, breakage and scalp conditions. Shampoos formulated with moisturizing ingredients, scalp soothing properties, and anti-dandruff formulations are popular. Despite the growing market size, penetrating the Middle East and Africa shampoo market can present challenges due to factors such as diverse consumer preferences, intense competition, complex distribution networks, and varying levels of economic development across different countries in the region. In terms of distribution channels, traditional brick-and-mortar retailers, such as supermarkets, pharmacies, and beauty supply stores, play a crucial role in the MEA shampoo market. However, the region is also witnessing the rapid growth of e-commerce, offering consumers the convenience of online shopping and access to a wider range of shampoo products. As the MEA region continues to experience economic growth, urbanization, and changing consumer dynamics, the shampoo market presents ample opportunities for both local and international brands. Understanding the unique cultural preferences, hair care needs, and consumer behaviors within each country and sub-region is essential for companies to tailor their marketing strategies and product offerings to effectively penetrate and succeed in the MEA shampoo market.

Considered in this report
• Geography: Middle East and Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East and Africa Shampoo Market with its value and forecast along with its segments
• Country-wise Personal Protective Equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation



Countries covered in the report:
• United Arab Emirates
• South Africa
• Saudi Arabia

By Product Type
• Cosmetic shampoo
• Herbal/ organic
• Dry shampoo
• Others

By Functionality
• Antihairfall
• Antidandruff
• Multifunctionality
• Other Functionalities

By Price Range
• Mass
• Premium

By Gender
• Male
• Female

By Distribution channel
• Specialist Retail Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail Channels
• Other Distribution Channel

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to shampoo industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.