South America Shampoo Market Outlook, 2028

Shampoo is a widely used hair care product that is essential for cleansing and maintaining healthy hair. South America, with its diverse population and varying hair types, presents a unique and thriving market for shampoo manufacturers and retailers. The South American shampoo market has witnessed steady growth in recent years. Increasing disposable incomes, changing lifestyles, and a growing focus on personal grooming have contributed to the expanding demand for shampoos across the region. The market encompasses various segments, including mass-market, professional, and organic/natural shampoos. South America encompasses various climatic regions, ranging from tropical rainforests to arid deserts. The climate and environmental conditions have an impact on hair health and specific hair concerns. Shampoo formulations often cater to these regional needs, such as moisturizing shampoos for dry climates or anti-humidity shampoos for areas with high humidity levels. The focus on health and wellness has gained momentum in South America, with consumers seeking products that promote overall well-being, including hair care. Shampoos that highlight natural, plant-based, or organic ingredients, as well as those that claim to address specific scalp conditions or promote hair growth, align with the growing health-consciousness of consumers.

According to the research report, “South America Shampoo Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant growth during the forecast period. South America has a rich cultural heritage with diverse hair care rituals and traditions. For instance, certain countries in the region have a long-standing tradition of using natural ingredients like aloe vera, quinoa, or chamomile for hair care. These traditional practices influence consumer preferences and create opportunities for brands to incorporate local ingredients and traditional knowledge into their shampoo formulations. South America has regional trade agreements and economic integration initiatives, such as Mercosur and the Pacific Alliance. These agreements facilitate cross-border trade and create opportunities for shampoo manufacturers to expand their reach and market presence across multiple countries in the region. Regional integration encourages collaboration, market access, and knowledge sharing among industry players. brand ambassadors for shampoo brands in South America are Camila Coelho, a Brazilian beauty influencer and fashion blogger, has been associated with several hair care brands in South America. Her expertise in beauty and fashion has made her a popular choice for brand endorsements, including collaborations with shampoo brands. Also, Carolina Dieckmann, a Brazilian actress and television personality, has been the face of various shampoo campaigns in South America. Tais Araújo, a Brazilian actress and television presenter, has been involved in promoting hair care products in South America. She is known for her advocacy of natural hair and embracing diversity, which aligns well with the messaging of many shampoo brands.

Surfactants are key ingredients in shampoos that help cleanse the hair by removing dirt, oils, and styling product residues. Common surfactants used in South American shampoos include Sodium Lauryl Sulfate (SLS), Sodium Laureth Sulfate (SLES), Ammonium Lauryl Sulfate (ALS), and Cocamidopropyl Betaine. Also, Conditioning agents are added to shampoos to improve hair manageability, reduce frizz, and provide a smoother texture. Some commonly used conditioning agents in South American shampoos include cationic surfactants like Cetrimonium Chloride and Polyquaternium compounds such as Polyquaternium-10 or Polyquaternium-7. Moisturizing agents help to hydrate and nourish the hair, preventing dryness and promoting softness. Ingredients like Glycerin, Panthenol (Pro-Vitamin B5), and natural oils such as Argan Oil, Coconut Oil, or Jojoba Oil are often used in South American shampoos for their moisturizing properties. In addition, Fragrances are added to enhance the sensory experience of shampooing and leave a pleasant scent on the hair. Shampoo fragrances can range from floral and fruity to herbal or fresh notes, depending on the brand and target market. South American shampoos are often incorporate herbal extracts known for their beneficial properties. Ingredients like Aloe Vera, Chamomile, Rosemary, Nettle, and Horsetail Extract are commonly used in shampoos in the region for their soothing, revitalizing, or strengthening effects on the hair. Shampoos formulated to combat dandruff may contain active ingredients like Zinc Pyrithione, Ketoconazole, Piroctone Olamine, or Salicylic Acid, which help to control and prevent dandruff and scalp irritation. Furthermore, Preservatives are used to maintain the shelf life of shampoo products and prevent microbial growth. Common preservatives used in South American shampoos include ingredients like Phenoxyethanol, Sodium Benzoate, and Potassium Sorbate.

Some leading shampoo brands in South America are Head & Shoulders, Pantene, Dove, Tresemme, Herbal Essences, Garnier, Elvive, Sedal, Natura, Clear, Johnson's Baby and more. Shampoo products in South America are distributed through various channels, including supermarkets, hypermarkets, convenience stores, pharmacies, beauty salons, and online platforms. The retail landscape in the region is evolving, with e-commerce gaining popularity and providing consumers with more convenience and choice. Shampoo manufacturers in South America must comply with local regulations and safety standards. These regulations ensure that products meet quality requirements and do not pose health risks to consumers. Additionally, there is an increasing emphasis on sustainability and environmental impact, leading to the adoption of eco-friendly packaging and the use of natural ingredients. While the South American shampoo market offers significant opportunities for growth, it also presents challenges. Economic fluctuations, currency devaluations, and political instability can impact consumer purchasing power and market dynamics.

Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• South America Shampoo Market with its value and forecast along with its segments
• Country-wise Personal Protective Equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Brazil
• Colombia
• Argentina

By Product Type
• Cosmetic shampoo
• Herbal/ organic
• Dry shampoo
• Others

By Functionality
• Antihairfall
• Antidandruff
• Multifunctionality
• Other Functionalities

By Price Range
• Mass
• Premium

By Gender
• Male
• Female

By Distribution channel
• Specialist Retail Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail Channels
• Other Distribution Channel

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to shampoo industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.