North America Shampoo Market Outlook, 2028

North America encompasses the United States, Canada, and Mexico, which together form a substantial consumer base for shampoo products. The market is characterized by a diverse range of shampoos catering to various hair types, concerns, and preferences. This diversity is driven by the multicultural nature of the region, where individuals have different hair textures, lengths, and needs. One of the key drivers of the North American shampoo market is the increasing awareness among consumers about the importance of proper hair care and hygiene. People are becoming more conscious of the need for specialized shampoos that address specific issues such as dryness, dandruff, damage, or color-treated hair. This has led to a surge in demand for products with unique formulations, including those infused with natural ingredients, organic components, or specific active compounds. Furthermore, the growing emphasis on personal grooming, beauty standards, and self-care practices has propelled the demand for premium and high-quality shampoo products in North America. Consumers are willing to invest in products that not only cleanse their hair but also provide additional benefits such as moisturization, volume, shine, or repair. Also, manufacturers are constantly innovating and introducing new formulations to meet these evolving consumer demands.

According to the research report, “North America Shampoo Market Outlook, 2028” published by Bonafede Research, the market is expected to witness significant growth during the forecast period. There is a growing trend in North America towards natural and organic shampoos. Consumers are increasingly seeking products that are free from harsh chemicals and artificial ingredients, opting for plant-based formulations. The North American shampoo market has seen a rise in the demand for men's grooming products, including shampoos specifically designed for men's hair care needs. Brands are catering to this segment by introducing masculine scents, formulations for specific hair types, and addressing common concerns like dandruff and thinning hair. The North American market offers a wide variety of specialty shampoos targeting specific hair concerns and needs. This includes shampoos for dandruff control, color protection, hair loss prevention, scalp health, volumizing, and more. Leading brand ambassadors associated with shampoo brands in the region are Jennifer Aniston, Sofia Vergara, Blake Lively, Priyanka Chopra Jona, Kate Moss. North American consumers are increasingly concerned about the environmental impact of their personal care products. Shampoo brands are responding by offering eco-friendly packaging, reducing plastic waste, and supporting sustainable sourcing and manufacturing practices. Beauty events and trade shows, such as the International Salon and Spa Expo (ISSE) and Cosmoprof North America, provide platforms for shampoo brands to showcase their products, launch new innovations, and connect with industry professionals.

In the US, there is a significant focus on shampoos that cater to color-treated hair. With a large population engaging in hair dyeing or highlighting, there is a demand for shampoos that help preserve and extend the vibrancy of hair color. Shampoos designed to smooth and control frizz, often featuring keratin or similar ingredients, are also popular in the U.S. The aim is to achieve sleek and manageable hair. In addition, due to colder climates and dry conditions in certain regions, shampoos addressing dry scalp concerns and providing intense moisturization are sought after in Canada. Many Canadian consumers look for shampoos that offer volume and lift to their hair, creating a fuller and more voluminous appearance. Furthermore, In Mexico a preference for shampoos infused with herbal and natural ingredients. This aligns with traditional hair care practices that rely on natural remedies and indigenous botanicals. Shampoos that focus on nourishing and strengthening the hair, often containing ingredients like aloe vera or keratin, are popular in Mexico. Supermarkets and hypermarkets, such as Walmart, Target, Costco, and Kroger, are major players in the retail distribution of shampoo. These large-scale retailers offer a wide range of shampoo brands and variants, making them easily accessible to a broad consumer base. Also, Pharmacy chains like CVS, Walgreens, and Rite Aid are significant sales channels for shampoo products in North America. They provide a convenient shopping experience, often offering a variety of brands and formulations to cater to different consumer needs. E-commerce platforms, such as Amazon, Walmart.com, and Target.com provides consumers with the convenience of shopping from home, and it allows for easy comparison of brands, prices, and customer reviews.

Shampoos can target specific hair concerns and offer various benefits. Some common concerns include dandruff, hair loss, frizz, color protection, scalp health, and volume. Shampoos may be formulated with specific active ingredients to address these concerns and provide benefits like moisturization, repair, shine, or revitalization. Market players are often engaging in extensive marketing campaigns, product launches, and partnerships with hair care professionals to promote their products and gain consumer trust. The North American shampoo market is highly competitive and comprises a wide range of brands catering to diverse consumer preferences. Leading brands that have established a strong presence in the region are Pantene, Head & Shoulders, Garnier, Herbal Essences, Suave, Tresemme and others. Consumers are increasingly seeking environmentally friendly options, leading to a rise in the demand for organic, natural, and cruelty-free shampoos. Companies are responding to this demand by developing eco-friendly packaging, reducing the use of harmful chemicals, and adopting sustainable production practices. North American shampoo market is a vibrant and evolving industry driven by factors such as increasing awareness about hair care, rising consumer expectations for specialized products, and the growing emphasis on sustainability.

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Shampoo Market with its value and forecast along with its segments
• Country-wise Personal Protective Equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation



Countries covered in the report:
• United States
• Canada
• Mexico

By Product Type
• Cosmetic shampoo
• Herbal/ organic
• Dry shampoo
• Others

By Functionality
• Antihairfall
• Antidandruff
• Multifunctionality
• Other Functionalities

By Price Range
• Mass
• Premium

By Gender
• Male
• Female

By Distribution channel
• Specialist Retail Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail Channels
• Other Distribution Channel

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to shampoo industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.