Middle East and Africa Nail Polish Market Outlook, 2028

In this ever-evolving landscape, the Middle East and Africa nail polish market radiates with its unique essence. The Middle East and Africa nail polish market is more than just colors on a palette. It is a symbol of self-expression, empowerment, and cultural pride. It embraces individuality, allowing each person to express their unique personality and creativity through their nails. Whether it's intricate nail art that tells a story, minimalist designs that exude elegance, or bold and vibrant statements, this market invites everyone to celebrate their beauty in their own extraordinary way. Middle East and Africa market embraces innovation and sustainability, incorporating natural ingredients and eco-friendly practices to create nail polishes that not only deliver stunning results but also prioritize the health and well-being of consumers. From nourishing formulations to long-lasting wear, the Middle East and Africa nail polish market offers a harmonious balance between beauty and ethical responsibility. The MEA region offers a mix of local and international nail polish brands. Global brands like OPI, Essie, and Chanel have a strong presence, alongside regional brands that cater to local preferences and cultural influences. Local brands often emphasize natural and organic ingredients and draw inspiration from indigenous beauty practices.

According to the research report, “Middle East and Africa Nail Polish Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant growth during the forecast period. The Middle East and Africa (MEA) region is home to several leading brands in the nail polish industry. Here are some prominent OPI, Essie, Chanel, Sally Hansen, OrlyInglot, Flormar. The Middle East and Africa (MEA) region hosts various events related to the nail polish market, bringing together industry professionals, nail technicians, enthusiasts, and beauty brands. Beautyworld Middle East is one of the largest beauty exhibitions in the region, held annually in Dubai, United Arab Emirates. This event showcases a wide range of beauty products and services, including nail care, nail art, and nail polish brands. It provides a platform for networking, product launches, and industry insights. Also, Nailympia is an international nail competition that holds regional events around the world, including in the MEA region. Nail technicians and artists gather to compete in various categories, showcasing their skills, creativity, and technical expertise. These events serve as platforms for talent recognition and industry advancement. Furthermore, Nail Masters Arabia is a competition and exhibition dedicated to nail artistry in the MEA region. It brings together nail technicians, artists, and enthusiasts to showcase their talents and creativity through intricate nail designs. The event also features workshops, seminars, and demonstrations by industry experts.

In the Middle East and Africa (MEA) region, different countries exhibit unique specializations and characteristics in the nail polish market. The UAE, particularly Dubai, is known as a fashion-forward and cosmopolitan hub. It showcases a thriving nail polish market with a focus on luxury, glamour, and innovation. The UAE offers a wide range of high-end nail polish brands, trendy nail salons, and cutting-edge nail art techniques. South Africa's nail polish market combines contemporary trends with a vibrant expression of African culture. It embraces bold and vibrant colors, unique patterns, and creative nail art designs. The market also offers a range of cruelty-free and eco-friendly nail polish options, catering to the growing demand for sustainable beauty. South Africa's nail polish market combines contemporary trends with a vibrant expression of African culture. It embraces bold and vibrant colors, unique patterns, and creative nail art designs. The market also offers a range of cruelty-free and eco-friendly nail polish options, catering to the growing demand for sustainable beauty.


Vibrant and bold colors are popular in the MEA region's nail polish market. Deep reds, vibrant oranges, and rich jewel tones are often favored by consumers. These shades reflect the region's passion for self-expression and a celebration of individuality. Nail art has gained immense popularity in the MEA region. Intricate designs, geometric patterns, and embellishments are widely embraced by nail enthusiasts. Nail technicians and artists showcase their creativity through unique nail art techniques, including hand-painted designs, stamping, and 3D nail art. The MEA region has witnessed a rise in the number of nail salons and nail bars catering to the increasing demand for professional nail care and nail art services. These establishments provide a wide range of services, including manicures, pedicures, gel nails, and intricate nail designs. Influence of Social media platforms like Instagram and YouTube have played a significant role in shaping the nail polish market in the MEA region. Nail enthusiasts, influencers, and beauty professionals share nail art tutorials, swatches, and product recommendations, driving trends and inspiring consumer preferences.

Recent Developments
Most recent developments in the Middle and East Africa nail polish market are as follows:
• Orsay Cosmetics is a prominent company in the Middle and East Africa nail polish market. They offer a wide range of nail polish products, including different colors, finishes, and formulations. Their products are known for their quality and affordability, making them popular among consumers in the region.
• Several local brands have emerged in the Middle and East Africa nail polish market, catering to the specific needs and preferences of the local consumer base. These brands often focus on producing nail polish products with vibrant colors, long-lasting formulas, and competitive pricing.
• The nail polish market in the Middle and East Africa region has witnessed steady growth in recent years. The demand for nail polish products has been driven by factors such as increasing disposable income, urbanization, and changing fashion trends. As a result, both international and local companies have been expanding their presence and product offerings in the market.
• The popularity of nail art and nail care has been on the rise in the region. Consumers are increasingly seeking nail polish products that offer not only color but also additional benefits like strengthening, nourishing, and protecting the nails. Companies have been introducing innovative formulations and features to meet these demands.
• E-commerce platforms have played a significant role in the growth of the nail polish market in the Middle and East Africa region. Consumers now have access to a wide range of nail polish brands and products through online retail channels, allowing for convenient purchasing and delivery options.



Considered in this report
• Geography: Middle East and Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East and Africa Nail Polish Market with its value and forecast along with its segments
• Country-wise Personal Protective Equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• United Arab Emirates
• South Africa
• Saudi Arabia

By Product Type
• Liquid
• Gel

By Finish
• Glossy
• Matte
• Glitter
• Satin
• Others

By Price Range
• Mass
• Premium

By Distribution Channel
• Speciality Stores
• Brand Outlet
• Online Channel
• Convenience Store
• Other Stores (Salon)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Nail polish industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.