South America Nail Polish Market Outlook, 2028

South America, with its vibrant and diverse culture, has embraced nail polish as a popular fashion accessory. The market offers a wide range of options, including various colors, finishes, and formulations to suit different preferences and trends. Local and international brands have established a strong presence in the region, ensuring a competitive market with a wide variety of choices for consumers. Consumers view nail polish as a means to express their individuality, creativity, and style. Additionally, the influence of social media and beauty influencers has played a significant role in popularizing different nail art trends and techniques, further fueling the demand for nail polish products. The South American market offers a range of price points to cater to different consumer segments. From affordable local brands to high-end international brands, there is a nail polish product available for every budget. The market also offers different types of nail polishes, including regular polish, gel polish, and long-lasting formulas, providing options for consumers seeking different levels of durability and performance.

According to the research report, “South America Nail Polish Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant growth during the forecast period. South American consumers have diverse preferences when it comes to nail polish. Bright and vibrant colors are popular, reflecting the region's lively and colorful culture. However, neutral shades and classic colors also have a significant market share. Consumers often choose nail polish based on seasonal trends, special occasions, or personal style. The market is characterized by the presence of both local and international nail polish brands. Global brands like OPI, Essie, and Revlon have established a strong foothold in the region. However, local brands have also gained popularity, offering affordable options and catering to specific consumer needs. Some popular local brands include Risqué (Brazil), Vogue (Argentina), and Masglo (Colombia). Nail art has gained immense popularity in South America, influencing the nail polish market. Nail technicians and beauty influencers showcase various nail art designs, including intricate patterns, geometric shapes, ombre effects, and embellishments. This trend has resulted in increased demand for nail polish colors with different finishes, such as metallic, holographic, and glitter.

Brazil has a thriving nail polish market with a strong emphasis on vibrant colors and nail art. Local brands like Risque and Colorama offer a wide range of colors, finishes, and special collections catering to the diverse Brazilian market. The market is known for its innovative nail polish formulas, including long-lasting and quick-drying options. Brazilian consumers often prefer bold and tropical-inspired shades, reflecting the country's vibrant culture and fashion trends. In Argentina, nail polish trends often follow European fashion influences. The market offers classic and elegant shades, such as nudes, reds, and burgundies, are popular among Argentine consumers. Nail care and nail strengthening formulas are also sought after in the Argentine market. The Colombian nail polish market is known for its diverse color palette and growing interest in nail art. Local brand Masglo is highly popular, offering a wide range of colors and finishes to suit different consumer preferences. Consumers in Colombia often seek out nail polishes with natural and organic formulations. Bright and bold shades, including tropical and pastel colors, are favored by Colombian consumers.

In terms of distribution channels, nail polish products are readily available in various retail formats. These include beauty stores, supermarkets, pharmacies, and online platforms. The convenience of online shopping has gained popularity among consumers, allowing them to explore a wide array of products and make purchases from the comfort of their homes. The nail polish market in South America also places emphasis on product safety and quality. Regulatory bodies and consumer awareness campaigns have promoted the use of nail polishes that are free from harmful chemicals such as formaldehyde, toluene, and dibutyl phthalate. This focus on safe and eco-friendly products has led to the emergence of organic and natural nail polish options in the market. The nail polish market in South America is expected to continue its growth trajectory. Factors such as increasing disposable income, evolving fashion trends, and a growing awareness of nail care are anticipated to contribute to the market's expansion. With a diverse range of products and an ever-expanding consumer base, the nail polish market in South America presents lucrative opportunities for both local and international brands.

Recent Developments
In terms of recent developments in the South American nail polish market, here are a few trends that were observed such as:
• Like in many other regions, there has been an increasing demand for organic and eco-friendly nail polish products in South America. Consumers are becoming more conscious about the ingredients used in beauty products and are seeking alternatives that are free from harmful chemicals.
• Nail art has gained popularity in South America, with many consumers showing interest in unique designs, patterns, and colors. This trend has led to the rise of nail salons offering specialized nail art services and the availability of a wide range of nail polish options to cater to different preferences.
• The growing penetration of the internet and smartphones has facilitated the rise of online sales and e-commerce platforms in South America. Many consumers now prefer to purchase nail polish products online, which has led to the emergence of various online beauty retailers and marketplaces.
• Influencer marketing has become an effective strategy for nail polish brands to reach their target audience. Companies often collaborate with popular beauty influencers and nail artists in South America to promote their products through social media platforms and create brand awareness.



Some well-known companies of nail polish in South America region are as follow:
Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South America Nail Polish Market with its value and forecast along with its segments
• Country-wise Personal Protective Equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Brazil
• Colombia
• Mexico

By Product Type
• Liquid
• Gel

By Finish
• Glossy
• Matte
• Glitter
• Satin
• Others

By Price Range
• Mass
• Premium

By Distribution Channel
• Speciality Stores
• Brand Outlet
• Online Channel
• Convenience Store
• Other Stores (Salon)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Nail polish industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.