Asia-Pacific Nail Polish Market Outlook, 2028

Step into the vibrant world of nail polish in the Asia Pacific region, where fingertips become canvases of self-expression and creativity. The Asia Pacific nail polish market is a captivating tapestry of colors, trends, and innovation, captivating the hearts and imaginations of millions. From the bustling streets of Seoul to the tranquil shores of Bali, nail polish enthusiasts are setting new beauty standards and redefining personal style through this mesmerizing art form. The Asia Pacific region is a melting pot of diverse cultures, each with its unique fashion influences and preferences. From the ethereal pastels of Japan to the bold and daring hues of India, the nail polish market here reflects a kaleidoscope of colors that captures the essence of individuality and cultural heritage. It is a celebration of diversity, where every shade has a story to tell and every color palette unveils a new facet of beauty. Beyond its cosmetic allure, the Asia Pacific nail polish market embraces a holistic approach to beauty and wellness. As consumers become more mindful of self-care and ingredient transparency, brands respond with innovative formulations that nourish and protect nails. From enriching vitamins and strengthening agents to eco-friendly and cruelty-free alternatives, the market is a treasure trove of products that go beyond aesthetics, catering to the desire for healthier and more sustainable choices.

According to the research report, “Asia-Pacific Nail Polish Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant growth during the forecast period. The Asia Pacific nail polish market is highly competitive and consists of both global and regional players. Some of the key market players in the region include O.P.I, Essie, Chanel, Maybelline, Revlon, Dior, KIKO Milano, and Innisfree, among others. The market can be segmented based on product type, distribution channel, and geography. Product types include nail polish, gel polish, base coats, top coats, nail strengtheners, and nail treatment products. Distribution channels include offline channels such as beauty salons, specialty stores, and department stores, drug store as well as online platforms. Beauty Specialty Stores refers to Sephora, Watsons, Sa Sa, The Face Shop, Etude House. In addition, popular drugstores are Guardian, Watsons, Boots, Matsumoto Kiyoshi (Japan), Cosmed (Taiwan), Mannings (Hong Kong). Also, Supermarkets includes Aeon, Wellcome, Carrefour, Woolworths (Australia), Lotte Mart (South Korea) and others. The influence of beauty influencers and social media platforms cannot be ignored in the Asia Pacific nail polish market. Beauty influencers, particularly in countries like South Korea, Japan, and China, have a massive following and play a crucial role in shaping consumer preferences and promoting nail polish brands. Some of the popular beauty influencers in nail polish market are Pony (South Korea), Kim Dao (Australia/Japan), Jenn Im (South Korea), Lindy Tsang (Hong Kong). Innovative packaging and eye-catching designs are crucial for product differentiation in the nail polish market. Unique bottle shapes, vibrant colors, and creative graphics are used to make products stand out on shelves and in online displays. Regulatory standards and requirements for nail polish vary across countries in the Asia Pacific region. Some countries have specific regulations regarding the use of certain chemicals or the labeling of products. Brands operating in the region must comply with these regulations to ensure product safety and consumer trust.

China and India are both prominent players in the Asia- Pacific nail polish market, with their own unique specializations and characteristics. Chinese manufacturers provide a diverse range of nail polish colors, finishes, and textures. This includes traditional glossy finishes, matte finishes, metallic shades, glitter polishes, and more. Many international nail polish brands outsource their production to China due to its large-scale manufacturing capabilities and relatively low labor costs. Some popular Chinese nail polish brands OPI China, Miss Nella, Kinetics Nail Systems, F.U. N Lacquer, UR Sugar, N. NAIL, Meizimei, JINDIN, Born Pretty, AIMEILI. These brands often cater to the preferences and trends within the Chinese market, offering innovative formulas, vibrant colors, and long-lasting finishes. Whereas In India, there is a strong cultural tradition of nail care, including intricate nail art and henna designs. This tradition has contributed to the demand for nail polish in the Indian market, particularly in vibrant colors and unique shades. India has a growing market for herbal and natural beauty products, including nail polish. Some Indian brands specialize in formulating nail polishes that are free from harmful chemicals like formaldehyde, toluene, and DBP (dibutyl phthalate). These brands cater to consumers who prioritize eco-friendly and skin-friendly beauty products. The Indian market offers a mix of traditional and trendy colors, with a preference for vibrant shades, metallic finishes, and nail care products that cater to the local consumer base. Indian nail polish brands are Colorbar, Lakme, Maybelline, Nykaa Cosmetics, SUGAR Cosmetics, Lotus Herbals, MyGlamm, Blue Heaven, Miss Claire, Health & Glow and many more.

Following these leading countries, South Korea known for its innovative nail art and creative designs. Korean brands like Missha, Etude House, and The Face Shop offer a wide range of trendy colors, unique textures, and nail art products. Another is Japan has a strong nail culture, and the nail polish market is well-developed. Japanese brands such as Shiseido, Canmake, and Lunasol offer a diverse range of nail polish colors, finishes, and nail care products. In addition, Australia has a thriving nail polish market, with brands such as Australis, Sally Hansen, and Kester Black gaining popularity. The Australian market focuses on a wide range of nail polish colors, including vibrant hues, pastels, and natural shades. In the digital age, the Asia Pacific nail polish market seamlessly fuses the worlds of beauty and technology. From virtual try-on experiences that allow consumers to experiment with colors before purchase to online communities where nail art enthusiasts share tips and inspirations, the market thrives on the digital landscape. E-commerce platforms offer convenience and accessibility, delivering an extensive range of products to doorsteps across the region, allowing individuals to embark on their nail polish journeys with a few clicks. The Asia Pacific nail polish market is a realm of boundless creativity, where fingertips become canvases of self-expression and cultural inspiration. With its mesmerizing array of colors, trendsetting dynamism, and commitment to beauty and wellness, this captivating market continues to captivate and inspire.

Recent Developments
Some well-known companies of nail polish in Asia-Pacific region are as follow:
• OPI is a global leader in nail polish and offers a wide range of colors and finishes. The brand is popular in many countries, including those in the Asia-Pacific region.
• Essie is another popular nail polish brand known for its extensive color range and quality formulas. It has a strong presence in the Asia-Pacific market.
• Shiseido is a Japanese cosmetics company that offers a range of beauty products, including nail polish. They have a significant presence in the Asia-Pacific region.
• Etude House is a South Korean beauty brand that offers various cosmetics and skincare products, including nail polish. It is popular among young consumers in the Asia-Pacific region.
• Tony Moly is another South Korean beauty brand known for its trendy and affordable products. They offer a range of nail polishes with different finishes and colors.

Considered in this report
• Geography: Asia-Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• Asia-Pacific Nail Polish Market with its value and forecast along with its segments
• Country-wise Personal Protective Equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• China
• Japan
• India
• Australia
• South Korea

By Product Type
• Liquid
• Gel

By Finish
• Glossy
• Matte
• Glitter
• Satin
• Others

By Price Range
• Mass
• Premium

By Distribution Channel
• Speciality Stores
• Brand Outlet
• Online Channel
• Convenience Store
• Other Stores (Salon)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Nail polish industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.