Europe Nail Polish Market Outlook, 2028

Nail polish, also known as nail varnish or lacquer, is a cosmetic product applied to the fingernails and toenails to add color, shine, and style. It has become an essential accessory for many individuals, providing them with the opportunity for self-expression and creativity. Europe, with its diverse cultures and fashion-forward trends, serves as a significant market for nail polish. The industry offers a wide range of products, including traditional nail polishes, gel polishes, nail care products, and nail art accessories. These products are available in various colors, finishes, and formulations, allowing consumers to experiment with different looks and trends. The nail polish market in Europe is highly competitive, with both international and domestic brands vying for market share. Popular global brands such as OPI, Essie, and Sally Hansen have a strong presence in the European market, along with regional and local players who cater to specific consumer preferences. The market is characterized by continuous innovation, with brands launching new collections and shades regularly to keep up with evolving fashion trends. Consumers are increasingly conscious of the ingredients used in their beauty products and seek nail polishes that are free from harmful chemicals such as formaldehyde, toluene, and phthalates. This trend has led to the emergence of niche brands that specialize in eco-friendly and non-toxic nail polishes, catering to the preferences of health-conscious consumers. Nail polish preferences and trends can vary across different countries in Europe.

According to the research report, “Europe Nail Polish Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant growth during the forecast period. France, known for its fashion and beauty industry, France is associated with classic and elegant nail polish choices. French manicures, featuring a pale pink or nude base with white tips, are particularly popular. Soft pastel shades, such as light pinks, creams, and taupes, are also favored for a chic and understated look. In addition, United Kingdom embraces a mix of classic and trendy nail polish styles. Bold and vibrant shades like reds, deep purples, and dark blues are popular, especially during the autumn and winter seasons. The UK also embraces unique nail art designs, such as geometric patterns and intricate details. Besides these countries, Italy is known for its high-fashion and glamorous beauty standards. Italians often opt for sophisticated and luxurious nail polish choices. Classic red shades, from bright reds to deep burgundies, are highly favored. Additionally, Italians appreciate metallic finishes, shimmering golds, and rich jewel tones. In Germany, the focus is often on practicality and durability. Long-lasting formulas and chip-resistant nail polishes are popular choices. Natural and neutral shades, including light pinks, beiges, and taupes, are commonly worn for a clean and polished look. However, Germans also enjoy experimenting with bolder colors, especially during special occasions and festivals. Also, Scandinavian countries like Sweden often appreciate minimalistic and clean aesthetics. Swedish nail polish preferences lean towards light and cool tones, including soft grays, icy blues, and pastel hues. Light, sheer shades are also popular, allowing for a subtle and natural look. Moreover, Spain embraces vibrant and bold nail polish colors, reflecting the country's lively culture. Rich and fiery shades such as vibrant reds, oranges, and coral tones are commonly seen. During the summer months, vibrant neon shades and tropical colors are popular choices. In Poland, nail polish is a significant part of the beauty routine. Poles often opt for vibrant and eye-catching colors, including deep purples, bright pinks, and intense blues. Metallic finishes and holographic nail polishes are also popular, adding a touch of glamour and uniqueness.

France has a strong reputation in the nail polish market in Europe due to several factors such as France is renowned worldwide for its fashion and beauty industry. It has a long-standing tradition of setting trends and influencing global fashion. French fashion houses and luxury brands have a strong presence, and this extends to the beauty sector, including nail polish. France has a rich history of nail art and manicure techniques. The French manicure, characterized by a natural pink or nude base with white tips, originated in France and became a popular nail style globally. This cultural influence has contributed to France's recognition in the nail polish market. French nail polish brands are known for their high-quality formulations and attention to detail. Many French brands focus on creating long-lasting, chip-resistant, and fast-drying formulas. The emphasis on quality has earned them a reputation for excellence in the nail polish industry. Several prestigious and iconic nail polish brands have originated from France or established a strong presence there. Brands like Chanel, Dior, Yves Saint Laurent, and Givenchy are known for their luxury nail polish offerings, often associated with elegance, sophistication, and high fashion. France's influence on global fashion trends extends to nail polish as well. Paris Fashion Week, one of the most prominent fashion events in the world, showcases the latest fashion and beauty trends, including nail polish colors and designs. French fashion and beauty trends often set the tone for the industry.

European consumers are becoming more conscious of the ingredients used in nail polishes and are actively seeking products with safer formulations. Brands are responding by providing more transparency about their ingredient lists, highlighting the absence of harmful chemicals, and obtaining certifications for their products. This trend is driving the demand for nail polishes that are vegan, cruelty-free, and free from common toxic ingredients. Collaborations between nail polish brands and fashion designers, celebrities, or influencers are becoming increasingly popular in Europe. Limited edition collections, inspired by specific themes or events, create buzz and anticipation among consumers. These collaborations offer unique colors, packaging designs, and marketing campaigns, attracting attention and driving sales.

Recent Developments
Some well-known companies of nail polish in Europe region are as follow:
• OPI is a well-known nail polish brand globally. Some of their notable developments up to September 2021 include collaborations with popular brands and celebrities for limited edition collections. They have also focused on launching innovative nail polish formulas and finishes, such as long-wearing, gel-like formulas and unique texture effects.
• Essie is another popular nail polish brand with a wide range of colors and finishes. They have introduced various nail care products, including base coats, top coats, and nail treatments. Essie has also collaborated with fashion designers and celebrities for limited edition collections.
• Chanel is a luxury brand that offers high-end nail polish options. They have released seasonal collections featuring trendy shades and finishes. Chanel has also focused on creating long-wearing formulas with vibrant colors and a glossy finish.
• Barry M is a UK-based brand known for its affordable and cruelty-free nail polish products. They have introduced a wide range of colors, textures, and finishes, including matte, glitter, and metallic options. Barry M has also emphasized creating vegan and nail-friendly formulas.
• Rimmel London offers a diverse range of nail polish products. They have launched quick-drying formulas, gel-like finishes, and long-lasting options. Rimmel London has also collaborated with popular beauty influencers and celebrities to create limited edition collections.

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Manmayi Raval

Research Consultant

Considered in this report
• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Europe Nail Polish Market with its value and forecast along with its segments
• Country-wise Personal Protective Equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

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By Product Type
• Regular
• UV Gel
• Acrylic
• Polygel 
 • Others (Sketch pen, Dip Powder) 

By Finish 
• Glossy
• Matte
• Glitter
• Others

By Price Range
• Mass
• Premium

By Distribution Channel 
• Speciality Stores
• Salon and Spas 
• Brand Outlet
• Online Channel
• Supermarkets & Hypermarkets
• Others

By Application 
• Commercial
• Personal

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by conducting telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources. 

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Nail polish industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.