South America Eye Makeup Market Outlook, 2028

South America is home to a rich blend of cultures and ethnicities, resulting in diverse beauty standards and preferences. This diversity translates into a wide range of eye makeup styles and techniques, reflecting the unique heritage of each country and region. South American beauty trends often embrace bold and vibrant colours, especially when it comes to eye makeup. From richly pigmented eyeshadows to colourful eyeliners, South American consumers tend to gravitate towards vivid hues that make their eyes pop. With a growing focus on sustainability and eco-consciousness, the South American eye makeup market has seen a rise in demand for products made with natural and organic ingredients. Consumers in the region value products that are gentle on the skin and free from harmful chemicals. South America has a thriving cosmetics industry, with many local brands gaining popularity and recognition. These brands often draw inspiration from regional beauty traditions and cater specifically to the needs and preferences of South American consumers. Their unique offerings contribute to the diversity of the eye makeup market. South America is known for its vibrant festivals and celebrations, such as Carnival in Brazil. These events provide opportunities for consumers to experiment with elaborate and theatrical eye makeup looks. The market often sees a surge in demand for festive-themed products during these periods. South American beauty standards often emphasize natural features, including dark and expressive eyes. Eye makeup trends in the region often aim to enhance and highlight these features, with techniques like smoky eyes, winged eyeliner, and lush lashes being popular choices. Like in many other regions, South American consumers are heavily influenced by beauty influencers and trends on social media platforms. Instagram, YouTube, and TikTok have become popular platforms for discovering new eye makeup techniques, product recommendations, and tutorials. According to the research report, “South America Eye Makeup Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant growth during the forecast period. The eye makeup market in South America has some distinctive characteristics and specialties that set it apart from other regions. Some notable aspects of the eye makeup market in South America such as, Vibrant and Bold Looks, Emphasis on Natural Ingredients, Focus on Long-lasting Formulas, Diverse Range of Shades, Local and International Brands, Influencer and Social Media Impact. The eye makeup market in South America offers a wide range of product types to cater to diverse consumer preferences. Some of the key product categories within the South American eye makeup market includes, Eyeshadows, Eyeliners, Mascara, False Eyelashes, Brow Products, Eye Primers, Eye Makeup Removers, etc. Categorizing the eye makeup market in South America based on product ingredients and certifications such as, Chemical-based Products, Natural and Organic Products, Halal-Certified Products. Apart from the above categories, there may be eye makeup products that fall into other categories such as, vegan eye makeup products, Cruelty-free eye makeup products. These category products cater to consumers who prioritize ethical considerations in their purchasing decisions. The eye makeup market in South America can be categorized into different price ranges to cater to the diverse consumer preferences and purchasing power. Mass Market/ Affordable Range includes eye makeup products that are budget-friendly and widely accessible to a large consumer base. They cater to consumers who are price-conscious or looking for entry-level eye makeup options. Brands in this range include Maybelline, L'Oréal Paris, Revlon, and local drugstore brands. The mid-range price offers eye makeup products that are slightly higher in price compared to mass market options. These products often have a more extensive range of shades, improved formulas, and packaging. Brands like MAC Cosmetics, NYX Professional Makeup, and Urban Decay fall into this category. The premium or high-end price range consists of luxury eye makeup brands that offer high-quality products with advanced formulations, luxurious packaging, and often a wider range of shades and finishes. These brands target consumers who value prestige, exclusivity, and are willing to invest in higher-priced cosmetics. Premium brands in South America include Dior, Chanel, Lancôme, and Tom Ford Beauty. Professional/Artistry Brands price range includes eye makeup products specifically designed for professional makeup artists or enthusiasts seeking professional-grade performance and quality. These brands offer a range of products with advanced formulas, intense pigmentation, and long-lasting wear. They are often used in the beauty industry for editorial shoots, fashion shows, and other professional settings. Brands like Makeup Forever, Anastasia Beverly Hills, and Morphe fall into this category. The eye makeup market in South America is not strictly divided by gender, as eye makeup products are used by individuals of various gender identities. However, there are certain trends and preferences that can be observed within different consumer groups. The gender is categorized into Female Consumers, Male Consumers and Gender-Fluid and Non-Binary Consumers. these categorizations are general observations, and individual preferences and behaviors can vary significantly. The eye makeup market in South America, like elsewhere, is evolving and becoming more inclusive, acknowledging and embracing the diversity of consumers across different gender identities. The eye makeup market in South America varies from country to country due to cultural preferences, consumer behaviors, and local beauty trends. Brazil has the largest cosmetics market in South America, including the eye makeup. The country has a strong beauty culture, and consumers have a high affinity for eye makeup products. The market offers a wide range of eye makeup options, from affordable to luxury brands. Consumers in Argentina are increasingly interested in eye makeup trends and techniques. Argentine consumers prefer a mix of affordable and mid-range eye makeup products. Consumers in Colombia are becoming more adventurous with eye makeup looks. Colombian consumers are price-conscious, and affordable eye makeup options are in demand. The eye makeup market in South America is distributed through various channels to reach consumers. The common distribution channels for eye makeup products in the region includes, Retail Stores, Online Retail, Direct Selling/MLM, Beauty Salons and Spas, Travel Retail, Social Selling and Influencer Collaborations. he South American eye makeup market stands out due to its cultural diversity, climate considerations, festive culture, the influence of local brands, and socioeconomic factors. These factors combine to create a unique market that caters to the preferences, traditions, and needs of South American consumers. Considered in this report • Geography: South America • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • South America Eye Makeup Market with its value and forecast along with its segments • Country-wise Eye Makeup Market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

Countries covered in the report: • Brazil • Colombia • Argentina By Product Type • Eye Liners/Pencils • Eye Shadow • Mascara • Other Eye Makeup Products By Price Point • Premium • Medium • Economy

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Manmayi Raval

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By Distribution Channel • Supermarket/Hypermarket • Convenient Stores • Online Retail, Others By Source • Chemical • Natural • Organic • Halal • others By Gender • Women • Males for Purpose Like Fashion • Girls

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The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.