Asia-Pacific Eye Makeup Market Outlook, 2028

Asia-Pacific is a diverse and dynamic region with a large population, increasing disposable incomes, and a growing interest in cosmetics and beauty products. The region's rising middle class and growing beauty-conscious population have fueled the demand for eye makeup products. The Asia-Pacific region has its unique beauty techniques and styles that heavily influence the eye makeup market. Many consumers in the Asia-Pacific region prefer natural-looking eye makeup styles that enhance their features rather than dramatic or heavily made-up looks. This emphasis on a fresh, youthful appearance often involves light or pastel eyeshadows, subtle eyeliner application, and mascara for defined but not overly volumized lashes. The desire for a natural look is particularly prominent among consumers in East Asia. The popularity of Korean pop (K-pop) and Japanese pop (J-pop) culture has had a significant impact on the eye makeup market in Asia-Pacific. K-pop and J-pop idols are known for their striking and experimental eye makeup looks, which often incorporate vibrant colors, intricate designs, and unconventional styles. he Asia-Pacific region is known for its technological advancements and innovation in various industries, including cosmetics. The eye makeup market in this region reflects that innovation, with brands introducing unique packaging designs, user-friendly applicators, and advanced formulas. For instance, there are cushion eyeliners, double-ended mascara wands, and eyeshadow palettes featuring innovative textures or formulas for easy application. Alongside global cosmetics giants, Asia-Pacific is also witnessing the growth of indie and K-beauty brands. These brands often focus on niche markets and cater to specific beauty concerns or preferences. They offer innovative and unique eye makeup products that cater to the diverse needs of consumers in the region. According to the research report, “Asia-Pacific Eye Makeup Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant growth during the forecast period. The eye makeup market in the Asia-Pacific region encompasses a wide range of product types. Such as, Eyeshadow, Eyeliner, Mascara, False Eyelashes, Eyebrow Products, Eye Primer, Eye Makeup Remover, Others. The eye makeup market in Asia-Pacific can be categorized into different price ranges to cater to the diverse consumer preferences and purchasing power in the region. Mass Market/Drugstore, Mid-Range, Premium/Luxury, Professional/Artistry, Specialized/Niche, etc. The Asia-Pacific region comprises a diverse range of countries, each with its own unique eye makeup market. China is known for its preference for bold and dramatic eye makeup looks, with a focus on intense eyeliner, vibrant eyeshadows, and thick, voluminous lashes. Domestic brands like Pechoin, MiiTu, and Yue Sai are popular, along with international brands such as Maybelline, L'Oréal, and MAC. Japan has a mature and innovative eye makeup market. Japanese beauty trends often prioritize a more natural and understated look, with an emphasis on enhancing the eyes subtly. The market is known for high-quality and long-lasting formulas, and popular brands include Shiseido, Shu Uemura, Canmake, and Kate. South Korea's eye makeup market known for its "K-Beauty" influence, the market focuses on achieving youthful and cute looks, often incorporating gradient eyeshadows and defining the eyes with precise eyeliners. Popular brands include Etude House, Innisfree, Tony Moly, and Clio. India has a vibrant and diverse eye makeup market influenced by its rich cultural heritage. Traditional eye makeup techniques like kohl-rimmed eyes using kajal or eyeliner are still popular. The market also embraces contemporary trends, with a wide range of brands available, such as Lakme, Maybelline, L'Oréal, and Colorbar. Australia has a thriving eye makeup market that caters to a wide range of preferences. The market embraces both natural and bold looks, with a focus on high-quality and long-wearing formulas suitable for the country's often hot and humid climate. Popular brands include Australis, Nude by Nature, ModelCo, and Mecca Cosmetica. In the eye makeup market of Asia-Pacific, the formulations used can vary across different brands and products. Chemical Formulations, Natural Formulations, Organic Formulations, Halal Formulations. Apart from the aforementioned categories, there may be other specialized formulations in the eye makeup market. These may include formulations targeting specific skin concerns or preferences, such as sensitive skin, oil-free, or vegan formulations. Some brands may also develop proprietary formulations that offer unique features or benefits. The chemical formulations are still widely used due to their performance attributes and cost-effectiveness, the demand for natural, organic, halal, and other specialized formulations is growing as consumers become more conscious of ingredients, sustainability, and ethical considerations. However, beauty brands in the Asia-Pacific region are increasingly expanding their product offerings to cater to these evolving preferences. The eye makeup market in Asia-Pacific is not strictly ply by gender, as eye makeup products are used by individuals of all genders. Historically, eye makeup has been primarily associated with women, and they constitute a significant consumer in the Asia-Pacific eye makeup market. Women of all age groups use various eye makeup products to enhance their beauty and express their personal style. In recent years, there has been a growing acceptance and interest among men in using eye makeup products for various reasons, including self-expression, fashion, and grooming. This trend is particularly prominent in countries like South Korea, where male beauty or "K-beauty" has gained significant popularity. Men's eye makeup products may include subtle enhancements. The eye makeup market in Asia-Pacific also caters to non-binary and gender-fluid individuals who may use eye makeup products to express their individuality and personal style. The eye makeup market in the Asia-Pacific region is distributed through various channels to reach consumers. Some common distribution channels utilized in the region are, Brick-and-Mortar Retail, E-commerce, Direct Selling, Beauty Salons and Spas, Duty-Free Shops, Social Selling and Influencer Collaborations. Considered in this report • Geography: Asia-Pacific • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Asia-Pacific Eye Makeup Market with its value and forecast along with its segments • Country-wise Eye Makeup Market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

Countries covered in the report: • China • Japan • India • Australia • South Korea By Product Type • Eye Liners/Pencils • Eye Shadow • Mascara • Other Eye Makeup Products By Price Point • Premium • Medium • Economy

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Manmayi Raval

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By Distribution Channel • Supermarket/Hypermarket • Convenient Stores • Online Retail, Others By Source • Chemical • Natural • Organic • Halal • others By Gender • Women • Males for Purpose Like Fashion • Girls

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The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.