Middle East and Africa Nail Polish Remover Market Outlook, 2028

The population in the Middle East and Africa is becoming more fashion-conscious, and nail care is gaining popularity as a part of personal grooming. This trend has contributed to the growing demand for nail polish removers. The rise of nail salons and the popularity of nail art have further fuelled the demand for nail polish removers in the region. Nail technicians and enthusiasts require effective and efficient removers to change nail colours or designs. In some conservative societies or religiously observant communities within the Middle East and Africa, there may be cultural norms that discourage the use of nail polish or nail polish removers. For instance, in certain Islamic cultures, women may prefer to keep their nails unadorned or wear nail polish in more private settings. Despite conservative attitudes, there is a growing fashion and beauty consciousness in many parts of the Middle East and Africa. Nail care, including the use of nail polish and nail polish removers, is becoming more popular, particularly among urban and younger populations. Nail salons and nail art studios are gaining traction, contributing to the demand for nail polish removers. Nail health and care are gaining more attention among consumers. As individuals become more aware of the importance of maintaining healthy nails, the demand for products that support nail health, including gentle and nourishing nail polish removers, may increase. According to the research report "Middle East and Africa Nail Polish Remover Market Outlook, 2028," published by Bonafide Research, the market is expected to witness significant growth during the forecast period. Acetone-based nail polish removers have traditionally been more commonly used compared to non-acetone alternatives. Acetone-based nail polish removers are known for their strong and fast-acting formula, making them effective at removing nail polish quickly. The market for non-acetone nail polish removers has been growing, including in the MEA region. Several local and international brands operate in the nail polish remover market in the Middle East and Africa. Some of the prominent players include Cutex, Bourjois, Maybelline, Sally Hansen, Orly, OPI, L'Oreal, Revlon, Essie, and Rimmel. Additionally, there is an increasing demand for natural and organic nail polish removers in the MEA region, aligning with the global trend towards more eco-friendly and skin-friendly beauty products. These natural alternatives can include ingredients like plant oils, fruit extracts, or other organic substances. Soigné, Treat Collection, Kinetics, Snails, and Tints of Nature are some of the brands that offer natural and organic nail polish remover in the MEA region. Liquid-based nail polish removers have been popular for many years and are widely available in various brands and formulations. Furthermore, foam-based nail polish removers, on the other hand, have gained some popularity. These removers typically consist of a sponge or foam soaked with the nail polish remover solution.

The dominance of a specific country in the nail polish remover market in the Middle East and Africa (MEA) region can vary based on several factors, including market size, consumer preferences, and the presence of local or international brands. The UAE, particularly Dubai, is known for its thriving beauty and personal care industries. The country has a strong presence of both local and international brands, including luxury brands, offering a wide range of nail care products, including nail polish removers. Saudi Arabia also has a large and growing cosmetics market, driven by a combination of increased disposable income, urbanisation, and changing beauty trends. The country's beauty-conscious population contributes to the demand for nail care products, including nail polish removers. Furthermore, South Africa has a well-established beauty and personal care market and serves as a gateway to the African continent. The country has a diverse range of brands available, both local and international. Catering to various consumer preferences, including nail polish removers. Egypt is a country with a sizable population and a strong beauty culture. The country has a significant market for nail care products. Which also include nail polish removers, with a mix of local and international brands operating in the market. Nigeria's large population and growing middle class contribute to a robust beauty and personal care market. The country has a vibrant beauty industry with an increasing demand for nail care products, including nail polish removers. Retail stores play a significant role in the distribution of nail polish removers in the MEA region. This includes both large-scale retailers such as supermarkets, hypermarkets, and department stores, as well as smaller beauty and cosmetics stores. These retail outlets stock a variety of nail care products, including nail polish removers, offering consumers a wide range of choices. Large supermarket chains such as Carrefour, Lulu Hypermarket, Spinneys, and HyperPanda often have dedicated sections for beauty and personal care products. Hypermarkets like Geant, Auchan, and Hyper One are known for their extensive product offerings across multiple categories. E-commerce platforms, including local and international online retailers like Souq.com (now Amazon.ae), Jumia, and Noon, offer a wide range of beauty and personal care products, including nail polish removers. Consumers can browse and purchase these products online for home delivery. Governments may have regulations in place to ensure the safety and quality of nail polish removers. This can include restrictions or specifications on the types and concentrations of ingredients allowed, such as acetone, ethyl acetate, or other solvents. Regulations may also cover labelling requirements, including warnings, instructions, and ingredient listings. In some countries, nail polish removers may need to undergo product registration or obtain regulatory approval before they can be sold on the market. This process typically involves submitting product information, safety data, and other relevant documentation to the regulatory authorities for evaluation. Social media platforms have a significant influence on beauty trends and consumer behaviour. As beauty influencers and social media platforms promote nail art, nail care routines, and different nail polish trends, the demand for nail polish removers as a part of nail care and nail art preparation may continue to grow. Considered in this report • Geography: Middle East • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Manmayi Raval

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Aspects covered in this report • Middle East Nail polish Remover market with its value and forecast along with its segments • Country-wise Nail polish Remover Market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Countries covered in the report: • Saudi Arabia • UAE • South Africa By Product Type • Acetone • Acrylic • Ethyl Acetate • Other

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By Category • Natural • Synthetic By Form • Liquid • Cotton Pads • Others By Application • Individual • Commercial By Pricing Range • Mass • Premium By Distribution Channel • Speciality Stores • Brand Outlets • Online Channel • Convenience Stores • Other Stores (Salon) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Nail Polish Remover industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.