Asia-Pacific Nail Polish Remover Market Outlook, 2028

Nail art is a prominent part of the nail polish culture in the APAC region. Intricate designs, patterns, and embellishments are used to create unique and eye-catching looks. Popular nail art techniques include nail stamping, freehand painting, glitter accents, and 3D nail embellishments. Nail care is highly valued in many APAC countries, reflecting the emphasis on grooming and personal appearance. Nail polish removers are seen as essential products for maintaining clean, well-groomed nails. Cultural traditions and festivals may also impact the nail polish remover culture in certain APAC countries. For instance, during festive occasions, specific nail polish colours or designs may be preferred to reflect cultural customs or symbolise good luck. Social media platforms, such as Instagram, YouTube, and beauty blogs, have a significant influence on the nail polish culture in the APAC region. Beauty influencers and nail artists showcase their creative designs, share tutorials, and recommend popular nail polish brands and products, shaping trends and inspiring consumers. Cultural traditions and festivals also impact the nail polish culture in the APAC region. For instance, during Lunar New Year celebrations, red and gold nail polish colours are commonly worn to symbolise good luck and prosperity. According to the research report, "Asia Pacific Nail Polish Remover Market Outlook, 2028," published by Bonafide Research, the market is expected to witness significant growth during the forecast period. Acetone-based nail polish removers are generally more prevalent and widely used in the market due to their effectiveness in quickly and thoroughly removing nail polish. The market for acetone-free and more gentle alternatives is also growing in the APAC region. Many consumers opt for acetone-free removers, which are considered less drying and harsh on the nails and cuticles. In the APAC region, liquid nail polish removers are more commonly used compared to other forms. Liquid nail polish removers come in bottles and are typically applied to a cotton ball, pad, or tissue to remove the nail polish. This is due to its long-standing presence in the market, ease of use, and the familiarity consumers have with this traditional format. While other forms of nail polish remover, such as nail polish remover pads or wipes, also have their own popularity, the liquid form remains the dominant choice in the region.

Nail polish removers are readily available in various retail channels throughout the APAC region. Beauty supply stores, drugstores, supermarkets, and online platforms offer a wide selection of nail care products, including different brands and formulations of nail polish removers. Walmart, Tesco, Coles, Woolworths, Carrefour, and AEON are well-known supermarket and hypermarket chains that offer nail polish removers. Macy's, David Jones, Takashimaya, Mitsukoshi, Sogo, and Lane Crawford are several department stores that also offer nail polish removers. Nail salons and professional nail services are prevalent in the APAC region. Many consumers visit nail salons to receive professional manicures, pedicures, and nail art services. These salons often offer an extensive range of nail polish colours and designs to cater to diverse preferences. There are several major brands of nail polish removers available in the APAC (Asia-Pacific Economic Cooperation) region. These brands are known for their wide distribution, popularity, and quality. Online marketplaces such as Amazon, Alibaba, Lazada, Shopee, and JD.com are widely used in the APAC region. These platforms offer a vast selection of nail polish removers from different brands, allowing consumers to compare prices and read reviews before making a purchase. There are several eco-friendly nail polish remover brands available in the APAC (Asia-Pacific Economic Cooperation) region. These brands offer nail polish removers that are formulated with natural and environmentally friendly ingredients, providing alternatives to traditional synthetic removers. OPI, Sally Hansen, Cutex, Bourjois, Revlon, and Essie are some well-known brands in the nail polish remover market. Ella+Mila, Suncoat, Karma Organic Spa, Piggy Paint, Honeybee Gardens, and Scotch Natural are prominent ones. Some countries in the APAC region have a significant presence in the cosmetics industry and may contribute to the production and consumption of nail polish removers. Countries such as Japan, South Korea, China, Australia, and they have well-established beauty and personal care markets and are known for their cosmetics industries. Australia is major markets in the APAC region, with a diverse range of beauty and personal care products available. These countries have established cosmetic industries and are likely to have a substantial presence of nail polish removers in their markets. Japan and South Korea, in particular, are renowned for their beauty and skincare products and have a strong influence on beauty trends in the region. These countries often produce and consume a wide range of nail care products, including nail polish removers. China, as a large and rapidly growing market, also plays a significant role in the cosmetics industry. The demand for nail care products, including nail polish removers, is increasing as the beauty and personal care markets expand in the country. There may be guidelines or regulations regarding the manufacturing, storage, and handling practises of nail polish removers to maintain product quality and safety. Regulatory authorities may require cosmetic products, including nail polish removers, to undergo safety assessments or testing to ensure they are safe for consumer use. They require accurate and clear labelling on nail polish remover products. This may include providing information on ingredients, usage instructions, warnings, and any potential hazards. Consumers are increasingly seeking nail polish removers that are gentle on the nails and free from harmful ingredients. This trend may drive the development and availability of non-toxic formulations, including acetone-free and low-odour options. Manufacturers are likely to focus on developing innovative formulations that offer efficient nail polish removal while minimising damage to the nails. This may include the use of new solvents, conditioning agents, and nail-strengthening ingredients.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Asia Pacific • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Asia Pacific Nail polish Remover market with its value and forecast along with its segments • Country-wise Nail polish Remover Market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Countries covered in the report: • China • Japan • India • Australia • South Korea

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By Product Type • Acetone • Acrylic • Ethyl Acetate • Other By Category • Natural • Synthetic By Form • Liquid • Cotton Pads • Others By Application • Individual • Commercial By Pricing Range • Mass • Premium By Distribution Channel • Speciality Stores • Brand Outlets • Online Channel • Convenience Stores • Other Stores (Salon) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Nail Polish Remover industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.