North America Nail Polish Remover Market Outlook, 2028

North American consumers have a high level of beauty consciousness, and nail care is a significant aspect of their personal grooming routines. They emphasise nail care and consider well-manicured nails a part of their overall beauty routine. This emphasis on nail aesthetics drives the demand for nail polish removers, as they are an essential product for maintaining and changing nail colours. The nail polish remover market is closely related to the nail polish market, as it provides a necessary product for removing nail polish. Nail polish remover is a cosmetic product used to dissolve and remove nail polish from the nails. Many individuals in the region prioritise well-manicured nails, which drives the demand for nail polish and, subsequently, nail polish removers. North America is known for being a trendsetter in the fashion and beauty industries. Changing fashion trends, seasonal colours, and nail art crazes influence consumer preferences and fuel the demand for nail polish removers.

According to the research report, "North America Nail Polish Remover Market Outlook, 2028," published by Bonafide Research, the market is expected to witness significant growth during the forecast period. The product type-based segments of the nail polish remover market are ethyl acetate, acetone, and acrylic, among others. The acetone segment is likely to hold the largest share of the entire nail polish remover market. Nail polish removers soften the nail polish so that it can be easily removed. The primary ingredient used in nail polish removers is acetone. Acetone is a colourless, flammable, and liquid solvent. It is highly concentrated and harsh on nails and nail skin. However, non-acetone-based nail polish removers are also available on the market that are comparatively less harsh on nails. Nail polish removers are available in various forms, such as liquid, pads, wipes, etc. In North America, liquid nail polish removers are generally more commonly used compared to pads or wipes. Liquid nail polish removers are available in bottles and typically contain a liquid formulation, often acetone- or non-acetone-based, which is applied to a cotton ball or pad for nail polish removal. This traditional method of using liquid nail polish remover with cotton is widely practised by individuals in North America due to its convenience and ease of use. Wipes and pads are convenient and easy to use, thus gaining high popularity amongst women across the globe.
The United States holds a significant position in the nail polish remover business in North America. The US has a sizable population, a thriving personal care and cosmetics sector, and a mature market for nail care products. The nation dominates the nail polish remover market thanks to its many well-known brands, shops, and distribution systems. The market as a whole also benefits from the contributions of other North American nations. The rise of social media platforms and influencer marketing has had a significant impact on beauty trends and product promotion. Nail care influencers and beauty vloggers in the USA showcase different nail looks and recommend specific nail polish removers, creating awareness and driving consumer demand. Constant product innovation in the nail care industry drives market growth. Manufacturers are introducing new formulations, packaging designs, and added benefits such as nourishing ingredients, moisturising properties, and improved scent profiles in nail polish removers. These innovations attract consumers and expand the market. Canada’s expanding nail care industry and sizable consumer base also help to drive the regional nail polish remover market. The increasing demand for sustainable and natural beauty products is a growing trend in Canada. Consumers are seeking nail polish removers that are free from harsh chemicals, eco-friendly, and have natural or organic formulations. Manufacturers catering to these preferences drive market expansion.

In North America, both synthetic and natural nail polish removers are available on the market. However, synthetic nail polish removers, including acetone-based and non-acetone removers, are generally more preferred and widely used compared to natural alternatives. Synthetic nail polish removers, particularly acetone-based removers, are commonly used in North America. Acetone-based removers are known for their effectiveness in quickly and efficiently removing nail polish. They are widely available, affordable, and easily accessible in retail stores across the region. Non-acetone removers, which are also considered synthetic, are often chosen by individuals with dry or sensitive nails as they are perceived to be gentler. Natural nail polish removers are gaining some popularity in North America, driven by the increasing demand for eco-friendly and less harsh formulations. Retail stores play a significant role in the distribution of nail polish removers. These include drugstores, supermarkets, beauty supply stores, and specialised beauty retailers. Popular retail chains such as CVS, Walgreens, Walmart, Target, and Ultra Beauty are commonly frequented by consumers for purchasing nail polish removers. These stores often have dedicated sections or shelves specifically for nail care products, including nail polish removers. Beauty salons and nail spas are not only service providers but also sell nail care products, including nail polish removers, to their clients. The popularity of online shopping has grown significantly, and nail polish removers are readily available through various e-commerce platforms. Online retailers, such as Amazon, eBay, and dedicated beauty websites, offer a wide range of nail polish removers from different brands. Consumers can browse through product descriptions, reviews, and ratings before making a purchase. Online shopping provides convenience, a wide selection of products, and the ability to compare prices easily.

Cutex, Sally Hansen, OPI Products Inc., Ella + Mila, Zoya, and Onyx Professional are just a few of the well-known names in the nail polish remover industry in North America. These brands have a strong presence in the North American market and are widely available through various retail channels, including drugstores, supermarkets, beauty supply stores, and online platforms. The easy availability and affordability of raw materials, such as alcohol, oils, chemicals, and colouring, in the production of nail polish remover can support the expansion of the market. The availability of nail polish removers in different forms, including liquid remover with a separate cotton pad and cotton pads soaked in solvent, can promote the nail polish remover market's upsurge. Furthermore, the rise of new fashion trends is changing the preferences of consumers as they opt for a new style to paint their nails, which can underpin the nail paint remover market. The inclination towards modern nail art, such as glitter, coloured nail polishes, shimmer, and other solutions, such as stick-on tattoos, can contribute to the growth of the nail polish market in years to come. The surge in sales of nail polish removers can favour the market's rise. Different brands dealing in the nail polish business are focusing on research and development to launch innovations that are easy to use and safe. thus, attracting more and more consumers to buy such products and driving sales. Alongside, changes in the expanding cosmetic industries result in an upscaling of demand for innovative products, which can contribute to the growth of the nail polish market in the years to come. Thus, the global nail polish remover market is expected to rise at a decent pace over the forecast term.

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• North America Nail polish Remover market with its value and forecast along with its segments
• Country-wise Nail polish Remover Market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• United States
• Canada
• Mexico

By Product Type
• Acetone
• Acrylic
• Ethyl Acetate
• Other

By Category
• Natural
• Synthetic
By Form
• Liquid
• Cotton Pads
• Others

By Application
• Individual
• Commercial

By Pricing Range
• Mass
• Premium

By Distribution Channel
• Speciality Stores
• Brand Outlets
• Online Channel
• Convenience Stores
• Other Stores (Salon)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Nail Polish Remover industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.