Middle East and Africa Lipstick Market Outlook, 2028

In the Middle East, beauty and grooming have long been an integral part of daily life and cultural practices. Lipstick holds a special place within this cultural context, symbolizing femininity, allure, and elegance. Lip color has historically played a pivotal role in traditional Middle Eastern beauty rituals, such as the use of henna and natural pigments to enhance lip prominence. The significance of lipstick in the Middle East transcends mere cosmetic application, with deeper cultural connotations associated with self-expression and confidence. Religious and ethical considerations significantly influence the demand for lipsticks in the Middle East. Many consumers in the region seek Halal-certified and vegan-friendly products, reflecting their commitment to religious principles and ethical choices. Halal lipsticks are formulated without the use of alcohol and animal-derived ingredients, aligning with Islamic dietary guidelines. The availability of Halal and vegan lipstick options has become increasingly important to cater to the preferences of Middle Eastern consumers. The Middle East is renowned for its appreciation of luxury and high-end products. The region's affluent population, particularly in countries like the United Arab Emirates, Saudi Arabia, and Qatar, fuels the demand for luxury and prestige lipsticks. Middle Eastern consumers often seek exclusive, limited-edition collections and luxury packaging that exemplifies their taste for elegance and sophistication. The Middle East is becoming increasingly urbanized, with more people living in cities. This exposes them to new beauty trends and makes them more likely to use cosmetics.

According to the research report, “Middle East Lip Stick Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant growth during the forecast period. The Middle East is a growing market for lipstick. The region is home to a large and young population of women who are increasingly interested in beauty and personal care products. In addition, the Middle East is a wealthy region with a high disposable income, which means that women have the money to spend on beauty products. The following companies have high consumption of lipstick in the Middle East are L’Oréal, Maybelline, MAC, NARS, Revlon. Some religions in the Middle East, such as Islam, have restrictions on the use of makeup. This can limit the demand for lipstick in these countries. The Middle East is known for its hot and arid climate, with high temperatures and low humidity levels. These environmental factors can pose challenges for lipsticks, as excessive heat can cause melting, smudging, or changes in texture. Lipstick formulations need to be resilient to withstand the region's extreme weather conditions and ensure long-lasting wear without compromising on quality. Matte lipsticks are known for their long-lasting, opaque finish. They are a popular choice for women who want a bold lip look.

There are a number of reasons why younger women may be more likely to use lipstick than older women. One reason may be that younger women are more likely to be concerned with their appearance and to use makeup to enhance their looks. Additionally, younger women may be more likely to be influenced by fashion trends and to wear makeup that is in style. There are a number of reasons why younger women may be more likely to use lipstick than older women. One reason may be that younger women are more likely to be concerned with their appearance and to use makeup to enhance their looks. Additionally, younger women may be more likely to be influenced by fashion trends and to wear makeup that is in style. Dubai is a major hub for the cosmetics and beauty industry in the Middle East. With its luxurious shopping malls, such as The Dubai Mall and Mall of the Emirates, Dubai attracts both local and international beauty brands, offering a wide range of lipstick options to consumers. The city's vibrant beauty scene, high consumer spending power, and international exposure make it a focal point for lipstick trends and product launches. Cities in the Middle East with the highest consumption of lipstick like Dubai, Riyadh, Doha, Beirut, Manama. Dubai is a cosmopolitan city that attracts people from around the world, including expatriates and tourists. It has a diverse population with different cultural backgrounds and beauty preferences. This multicultural environment creates a melting pot of beauty trends and consumer demands, making Dubai a hub for innovative lipstick products that cater to a wide range of tastes and preferences.
Dubai's strategic location as a global business and travel hub gives it international exposure and attracts beauty brands from around the world. Many global beauty companies and cosmetic giants have a presence in Dubai, recognizing its potential as a gateway to the Middle East market. The city's exposure to international beauty trends and collaborations with global influencers contribute to the availability and popularity of diverse lipstick offerings.

Lipstick is a popular beauty product in the Middle East. It is used by women of all ages and from all walks of life. Lipstick can be used to enhance a woman's natural beauty, to express her personal style, or to feel more confident. The popularity of lipstick varies from country to country, but it is clear that lipstick is a popular beauty product in the Middle East.

Considered in this report
• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East & Africa Lipstick Market with its value and forecast along with its segments
• Country-wise Lipstick market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation



Countries covered in the report:
• UAE
• Saudi Arabia
• South Africa

By Product Type
• Gloss
• Matte
• Glitter
• Others

By Applicator
• Lipstick Cream
• Lipstick Palette
• Lipstick Pencil
• Lipstick Tube/Stick
• Liquid Lipstick

By Age
• Under 20
• 20-30
• 31-50
• Over 50

By Distribution Channel
• Departmental/Grocery stores
• Supermarket/Hypermarket
• Multi branded Stores
• Exclusive Stores
• Online Stores

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Lipstick industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.