South America Lipstick Market Outlook, 2028

The introduction of lipstick in South America can be traced back to the early 1900s. At the time, lipstick was seen as a luxury item and was only available to the wealthy. However, as the 20th century progressed, lipstick became more affordable and accessible to a wider range of people. Today, lipstick is a popular beauty product in South America, and is used by women of all ages and socioeconomic backgrounds. The South American market for lipsticks is characterized by a rich palette of colors and an ever-evolving range of trends. From bold and vibrant shades that reflect the regions festive spirit to subtle and natural hues that embody understated elegance, South American consumers embrace a wide spectrum of lip colors. In recent years, there has been a growing interest in innovative finishes, such as matte, satin, or metallic, as well as unique textures that offer long-lasting wear and comfort. South American consumers have shown a growing preference for natural and organic beauty products. Many consumers in the region seek lipsticks formulated with natural ingredients, free from harmful chemicals, and produced through sustainable practices. Gloss lipsticks are popular in South America because they give a more youthful and vibrant look. They are also a good choice for those with dry lips, as they help to moisturize and hydrate. Many countries in South America have tropical or subtropical climates with high temperatures and humidity.

According to the research report, “South America Lip Stick Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant growth during the forecast period. Gloss lipsticks tend to have a lighter and more moisturizing formula compared to matte lipsticks, which can be more comfortable to wear in hot and humid environments. The glossy finish also gives a fresh and dewy look, which can be desirable in warm climates. Moreover, increasing population of working women along with product innovation in the lipstick category is further anticipated to drive South America lipstick market. L'Oréal International, The Estée Lauder Companies Inc., Revlon, Inc., etc., are some of the major players operating in South America lipstick market. Urban population share is rising in South American countries besides improving economic scenario in the region. These macro factors are expected to contribute to the rising demand for lipsticks across the region during forecast period. Supermarket/ hypermarket is the most preferred sales channel in South America as this channel provides customer access to multiple brands at a single location along with lucrative discounts and offers. However, owing to rising penetration of internet, online sales channel is anticipated to witness the fastest growth in South America during forecast period. Other types of lipsticks are also popular in South America, such as Lipstick Cream, Lipstick Pencil, Lipstick Palette, and Liquid Lipstick. However, Lipstick Tube/Stick is the most popular type of lipstick in South America. In South America the age group between 20-40 prefers more. Wearing lipstick can contribute to a polished and put-together appearance, which is valued in many workplaces. Lipstick can enhance one's confidence and professionalism, making it a popular choice among working professionals. The cosmetics industry heavily targets the 20-40 age group through advertising and marketing campaigns. Lipstick is often showcased as an essential beauty product and a must-have for a complete makeup look.

Brazil has a thriving cosmetics industry, with a long history of producing and exporting beauty products. The country has a well-established infrastructure for cosmetic manufacturing, including a skilled workforce, advanced research and development facilities, and efficient distribution networks. This industry expertise has positioned Brazil as a major player in the regional market. Brazilian cosmetics companies offer a wide range of lipstick options, catering to different preferences and budgets. They provide an extensive selection of colors, finishes (matte, glossy, satin), and formulations (long-lasting, moisturizing, plumping, etc.). This diverse range of offerings allows Brazilian brands to capture a broad customer base and meet the needs of various consumers. Brazil is home to renowned cosmetics brands that have gained a strong reputation in the industry. Brands like Natura, O Boticário, and Avon have a significant presence in the Brazilian market and have successfully expanded their reach across South America. The marketing strategies, product quality, and brand loyalty associated with these companies have helped establish Brazil's dominance in the lipstick market.

The economic situation in South America is volatile, which can make it difficult for businesses to plan for the future. This can lead to uncertainty in the lipstick market, as consumers may be hesitant to spend money on luxury items like lipstick during times of economic uncertainty. South American countries often have high import duties on beauty products, which can make it more expensive for consumers to buy lipstick. This can lead to a decrease in demand for lipstick, as consumers may opt for cheaper alternatives.

Major Player in South America
L'Oréal International, Estée Lauder Companies Inc., Revlon, Inc.



Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South America Lipstick Market with its value and forecast along with its segments
• Country-wise Lipstick market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Brazil
• Argentina
• Colombia

By Product Type
• Gloss
• Matte
• Glitter
• Others

By Applicator
• Lipstick Cream
• Lipstick Palette
• Lipstick Pencil
• Lipstick Tube/Stick
• Liquid Lipstick

By Age
• Under 20
• 20-30
• 31-50
• Over 50

By Distribution Channel
• Departmental/Grocery stores
• Supermarket/Hypermarket
• Multi branded Stores
• Exclusive Stores
• Online Stores

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Lipstick industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.