Asia-Pacific Lipstick Market Outlook, 2028

The Asia-Pacific region is home to a large and growing population of young consumers who are increasingly interested in beauty and personal care products. The region also has a growing middle class with rising disposable incomes, which is driving the demand for luxury beauty products. In addition, the rising awareness about the importance of personal grooming is also driving the demand for lipstick in the Asia-Pacific region. The rise of K-Beauty (Korean Beauty) and J-Beauty (Japanese Beauty) has had a profound impact on the Asia Pacific lipstick market. South Korea and Japan have emerged as trendsetters in the beauty industry, with their innovative formulations, unique packaging, and emphasis on skincare-infused makeup. Korean gradient lips and Japanese "my lips but better" trends have gained popularity, influencing the demand for specific lipstick textures and colors across the region. The Asia Pacific lipstick market is highly competitive, featuring a mix of local and global brands vying for market share. Local brands often leverage their understanding of local preferences, cultural nuances, and affordability, while international brands bring their established reputation, product innovation, and global trends to the market. This competitive landscape fuels innovation, encourages product diversification, and provides consumers with a wide range of lipstick options to choose from.

According to the research report, “Asia-Pacific Lip Stick Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant growth during the forecast period. Matte lipstick is the most popular type of lipstick in the Asia-Pacific region, accounting for the largest share of the market. Glossy lipstick is the second most popular type of lipstick in the region, followed by shimmer lipstick. Offline channels are the dominant distribution channel in the Asia-Pacific region, accounting for the largest share of the market. However, the online channel is growing rapidly, and is expected to register the fastest growth during the forecast period. China is the largest market for lipstick in the Asia-Pacific region, followed by Japan and South Korea. India is the fastest-growing market for lipstick in the region, and is expected to register the fastest growth during the forecast period. The key players in the Asia-Pacific lipstick market are L'Oreal, Estee Lauder, Procter & Gamble, Coty, and Shiseido. These companies are focusing on innovation and product development to meet the growing demand for lipstick in the Asia-Pacific region. The Asia-Pacific lipstick market is a highly competitive market. The key players are competing on the basis of product innovation, pricing, and distribution channels. The market is expected to continue to grow in the coming years, driven by the increasing demand for beauty and personal care products, growing disposable incomes, and rising awareness about the importance of personal grooming. There is a growing demand for natural and organic cosmetics in Asia Pacific. This is due to concerns about the safety of synthetic ingredients and the increasing awareness of the environmental impact of cosmetics.

Nude lipsticks are a popular choice for Asian women. They are versatile and can be worn for both day and night looks. There is also a growing trend towards bolder colors in lipsticks. This is particularly true in countries like China and India, where women are becoming more confident in expressing themselves through their makeup. Korean beauty trends have been gaining popularity in Asia Pacific in recent years. This is due to the popularity of Korean dramas and the increasing availability of Korean cosmetics in the region. Skincare is a major focus in the Asia Pacific beauty market, and this trend has extended to lipsticks as well. Skincare-infused lipsticks, which offer moisturizing, nourishing, and anti-aging benefits, are highly sought after. Lipsticks with ingredients like hyaluronic acid, collagen, and botanical extracts cater to the desire for both color and lip care. China has the world's largest population, providing a massive consumer base for various industries, including cosmetics. The rising disposable incomes and growing middle class have led to increased purchasing power and a higher demand for beauty products, including lipsticks. The large consumer base provides a lucrative opportunity for both domestic and international lipstick brands to capture a substantial market share. Chinese beauty standards are changing, with more women embracing a more Westernized look. This includes wearing lipstick. Social media platforms like Weibo and WeChat have made it easier for Chinese consumers to learn about and purchase beauty products. The lipstick market in China is dominated by young consumers.
The majority of lipstick buyers in China are between the ages of 18 and 24. This age group accounts for 63% of all lipstick buyers in China. The second-largest age group of lipstick buyers is 25-30, which accounts for 27% of all lipstick buyers. There are a number of local and international brands vying for market share. Some of the leading players in the market include L'Oreal, Maybelline, MAC, and Nars. The Asia Pacific lipstick market represents a dynamic and thriving ecosystem, characterized by its cultural diversity, evolving beauty preferences, and technological advancements. As urbanization continues, disposable incomes rise, and consumers prioritize self-expression and individuality, the demand for lipsticks is set to soar.

Major Company in Asia-Pacific
L'Oreal, Estee Lauder, Procter & Gamble, Coty, and Shiseido

Considered in this report
• Geography: Asia-Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Asia-Pacific Lipstick Market with its value and forecast along with its segments
• Country-wise Lipstick market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation



Countries covered in the report:
• China
• Japan
• India
• Australia
• South Korea

By Product Type
• Gloss
• Matte
• Glitter
• Others

By Applicator
• Lipstick Cream
• Lipstick Palette
• Lipstick Pencil
• Lipstick Tube/Stick
• Liquid Lipstick

By Age
• Under 20
• 20-30
• 31-50
• Over 50

By Distribution Channel
• Departmental/Grocery stores,
• Supermarket/Hypermarket,
• Multi branded Stores,
• Exclusive Stores,
• Online Stores

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Lipstick industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.