Middle East and Africa Bath & Shower Products Market Outlook, 2028

The Middle East and Africa region is home to a vibrant and diverse market for bath and shower products. Spanning across countries such as Saudi Arabia, United Arab Emirates, South Africa, and this dynamic region showcases a rich tapestry of cultures, traditions, and preferences when it comes to personal care. Bath and shower products hold significant importance in the daily routines of individuals across the region, serving not only as essential hygiene products but also as indulgent self-care items. The market is characterized by a wide range of offerings, including traditional soaps; luxurious shower gels, moisturizing body washes, and fragrant bath oils, catering to the diverse needs and desires of consumers. With a growing focus on health, wellness, and self-pampering, coupled with increasing urbanization and disposable incomes, the Middle East and Africa bath and shower products market is witnessing steady growth and becoming a hotbed for innovation, creativity, and indulgence in the personal care industry. The MEA region has a rapidly growing population, particularly in urban areas. With urbanization comes increased exposure to global trends, rising disposable incomes, and a greater emphasis on personal hygiene and grooming. This demographic shift creates a larger consumer base for bath and shower products. Consumers in the MEA region are increasingly seeking high-quality, premium, and natural bath and shower products. They are more conscious of the ingredients used in these products and prefer options that are free from harmful chemicals. This trend has led to a surge in demand for organic, natural, and eco-friendly bath and shower products. Furthermore, MEA region is a popular tourist destination, attracting millions of visitors each year. This influx of tourists creates a demand for travel-sized toiletries and luxury bath and shower products in hotels, resorts, and other accommodation establishments. The hospitality industry's growth contributes to the overall expansion of the bath and shower products market. Social media and digital platforms have played a significant role in shaping consumer preferences and driving product awareness. Influencers, beauty bloggers, and online reviews have a strong impact on consumer purchasing decisions, leading to increased demand for specific bath and shower products that are endorsed or recommended by popular influencers.

According to the research report, “Middle East & Africa Bath & Shower Products Market, Outlook, 2028", published by Bonafide Research, the market is expected to grow significantly during the forecast period. The MEA region is incredibly diverse, encompassing numerous countries with rich cultural traditions and practices. This diversity is reflected in the preferences and choices of bath and shower products. Different regions have specific bathing rituals, scents, and ingredients that are deeply rooted in their cultural heritage. Fragrance plays a significant role in bath and shower products, and the MEA region has distinct fragrance preferences compared to other markets. Traditional Middle Eastern scents like oud, rose, musk, and amber are highly popular and sought after. These unique fragrances add an element of luxury and exclusivity to the bath and shower products in the region. The climate in the MEA region varies significantly across different countries and seasons. In certain parts of the region, temperatures can soar to extreme levels, necessitating the use of products that provide refreshing and cooling sensations. On the other hand, during colder seasons, consumers may prefer products that offer miniaturization and protection against dryness. Understanding and catering to these seasonal needs is crucial for success in the MEA bath and shower products market. Furthermore, The MEA region is known for its affinity towards luxury and high-end products. This includes bath and shower products that offer indulgent experiences, opulent packaging, and exclusive formulations. The demand for premium bath and shower products is driven by the growing middle class, urbanization, and the desire for self-pampering and wellness.

The product type of the market includes, soap, shower, oil and others. The soap products are playing an key role in the development of bath and shower products market of MEA region. Soap holds cultural significance in the MEA region. Traditional soap-making methods and recipes have been passed down through generations, and soap is deeply rooted in local cultures and rituals. Bathing with soap is seen as a way to purify the body and maintain cleanliness, making it an essential part of personal hygiene routines. Soap has been a widely available and commonly used cleansing product in the MEA region for many years. It is familiar to consumers and has been used as a basic hygiene product. While other bath and shower products have gained popularity, soap continues to be widely used due to its affordability, accessibility, and effectiveness. Soap products are versatile and can cater to a wide range of consumer needs. They can be formulated for different skin types, offer various fragrances, and provide specific benefits such as moisturization, exfoliation, or antibacterial properties. Soap bars can also be used for handwashing, making them versatile and practical for daily use. Soap products are often more affordable compared to other bath and shower products, making them accessible to a wider consumer base, including lower-income segments of the population. Soap bars are widely available in local markets, supermarkets, and pharmacies, making them easily accessible to consumers across different regions and demographics.

The premium price range products are gaining popularity in MEA. The MEA region has experienced economic growth in recent years, leading to an increase in disposable incomes among a significant portion of the population. As a result, consumers have more purchasing power and are willing to spend on higher-end, luxury products, including bath and shower products. Luxury bath and shower products are associated with exclusivity, indulgence, and a sense of prestige. Consumers in the MEA region aspire to incorporate luxury into their lifestyles, and premium bath and shower products offer a way to experience a touch of opulence and elevate their self-care routines. Premium bath and shower products often provide a luxurious and indulgent sensory experience. They may feature unique and captivating fragrances, elegant packaging, and rich textures that enhance the overall bathing experience. This sensory appeal adds value and allure to these products. There is a growing emphasis on health, wellness, and self-care in the MEA region. Premium bath and shower products often cater to this trend by incorporating natural, organic, and botanical ingredients that are perceived to be more beneficial for the skin and body. Consumers are willing to pay a premium for products that align with their wellness goals.

Considered in this report
• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• Middle East & Africa Bath & Shower Products market with its value and forecast along with its segments
• Country-wise Bath & Shower Products market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:
• UAE
• Saudi Arabia
• South Africa

By Product Type:
• Soap
• Shower
• Oil
• Others

By Soap Types:
• Premium
• Herbal Medicinal
• Standard Deo
• Baby

By Shower Gel Types:
• Gel/ Cream
• Foam
• Scrub
• Oil

By Foam:
• Solid
• Gel
• Liquid
• Others

By Ingredients:
• Conventional
• Organic

By Price Range:
• Mass
• Premium

By End User:
• Female
• Male
• Unisex

By Distribution Channel:
• Specialist Retail Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail Channels
• Other Distribution Channel

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Bath & Shower Products industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.