Middle East & Africa Generator Sales Market Outlook, 2028

The Middle East and Africa region has experienced rapid population growth and urbanisation, resulting in increased energy demand. Generators play a crucial role in meeting the region's power requirements, particularly in areas with inadequate grid infrastructure or frequent power outages. The MEA region is witnessing substantial growth in industrial and construction activities, driving the demand for generators. Industries such as oil and gas, mining, manufacturing, and construction rely on generators to ensure uninterrupted power supply for their operations. The region is investing in infrastructure development, including transportation, utilities, and telecommunications. Generators are essential during the construction phase and for providing temporary or backup power in remote or off-grid areas. The increasing reliance on telecommunications services and the growth of data centres in the MEA region drive the demand for reliable power backup solutions. Generators are critical to ensuring uninterrupted operations in these sectors. The MEA region is known for its significant oil and gas reserves. The oil and gas industry requires reliable power sources for drilling operations, extraction, refining, and distribution. Generators are extensively used in this sector to provide a continuous power supply. The MEA region is known for its extensive construction projects, including massive infrastructure development, commercial buildings, and residential complexes. Generators are in high demand during the construction phase to provide temporary power and ensure uninterrupted operations. The Middle East faces water scarcity, and desalination plants play a vital role in meeting the region's freshwater needs. Generators are crucial in providing power for desalination plants, ensuring a continuous supply of clean water.

According to the research report "Middle East and Africa Generator Sales Market Outlook, 2028," published by Bonafide Research, the market is anticipated to reach USD 5.04 Billion market size by the end of the forecast period. The MEA region has experienced rapid population growth and urbanisation, leading to an increased demand for electricity. Generators play a crucial role in meeting growing power needs, especially in areas with inadequate grid infrastructure or frequent power outages. The region is witnessing significant industrial growth across various sectors, including oil and gas, mining, manufacturing, construction, and telecommunications. These industries require reliable power sources to support their operations, making generators essential for an uninterrupted power supply. Based on the end user segment, which includes industrial, commercial, and residential In the Middle East and Africa, the industrial segment is leading the market. The oil and gas industry requires a substantial amount of power for various operations, including drilling, extraction, refining, and distribution. Generators are used to provide a continuous and reliable power supply to these operations, ensuring uninterrupted production and operation. The MEA region is known for its abundant oil and gas reserves. Generators are extensively used in the exploration and production phases to power drilling rigs, wellheads, and other equipment required for extracting hydrocarbons from the ground. In the future, the commercial segment will grow at the highest CAGR rate in the Middle East and Africa region. The banking and financial sector in the MEA region is growing, and these institutions rely on uninterrupted power supply for their operations. Generators ensure that ATMs, banking systems, and critical infrastructure remain operational during power outages or unstable grid conditions.

Based on the report, the Middle East and Africa market is segmented into three countries, including the UAE, Saudi Arabia, and South Africa. Among them, South Africa will dominate the market in 2022. South Africa is well-known for its extensive construction projects, which include the construction of residential communities, commercial structures, and infrastructure. Generators are sought after during the development stage to give transitory capacity to building locales and guarantee continuous activities. South Africa has a relatively well-developed infrastructure compared to other countries in the MEA region. The country has a robust power grid, but it still faces challenges such as ageing infrastructure, intermittent power supply, and occasional blackouts. This creates a significant demand for generators to ensure uninterrupted power supply in various sectors. Based on the Fuel Types segment, there are diesel, gas, and others (LPG, biofuel, coal gas, producer gas, gasoline, and propane gas). In the Middle East and Africa, Diesel has the highest market share in the region. Diesel fuel is generally cheaper compared to other fuels such as gasoline or natural gas in the MEA region. Diesel generators are considered cost-effective for continuous or backup power generation, especially in regions with high electricity costs or where grid power is unstable.

Standby is leading the generator market in the Middle East and Africa by application segment, which is categorised into standby, prime and continuous, and peak shaving. The standby has the highest market share in the Middle East and Africa. The MEA region can experience frequent power outages, grid instabilities, or load shedding due to various factors such as inadequate infrastructure, high demand, or ageing power grids. Standby generators provide a backup power source during such instances, ensuring uninterrupted electricity supply for critical operations. In certain industries, facilities and infrastructure require continuous power supply to ensure the safety and well-being of people as well as the functioning of essential services. Examples include hospitals, data centres, airports, telecommunications networks, water treatment plants, and emergency response centres. Standby generators are deployed to provide backup power to these critical infrastructure facilities, allowing them to operate without interruption.

In the Middle East and Africa (MEA) region, governments have implemented various policies and certifications to regulate and ensure the safety, quality, and compliance of generators in the market. Here are some of the government policies and certifications relevant to the generator sales market in the MEA region: the Governments often require generators to meet specific quality and safety standards to ensure their reliability and safe operation. Examples of international standards commonly referenced include ISO 8528 for generator sets and IEC standards for electrical safety. Governments may require generators to undergo certification and conformity assessment processes to demonstrate compliance with applicable standards. Certification bodies or testing agencies are responsible for assessing the generator's compliance with relevant regulations and issuing the necessary certifications. Governments may impose emission regulations and standards on generators to mitigate their environmental impact. These standards define acceptable emission levels for pollutants such as nitrogen oxides (NOx), carbon monoxide (CO), and particulate matter. Compliance with emission standards may require generators to incorporate emission control technologies or use cleaner fuels. Governments establish import and customs regulations that generators must adhere to for entry into the market. These regulations may include documentation requirements, import duties, taxes, and customs clearance procedures. Compliance with these regulations is essential for the legal importation and sale of generators.

Based on the design types segment, which includes stationary and portable, the stationary segment has the highest market share in the Middle East and Africa. Stationary generators are crucial for powering critical facilities and services, such as hospitals, data centres, airports, telecommunications networks, water treatment plants, and emergency response centres. These facilities require uninterrupted power to ensure the safety, security, and efficient functioning of essential services. Hybrid power systems combine different energy sources, such as generators, solar panels, and energy storage systems, to optimise power generation and reduce reliance on traditional fuel-based generators. The MEA region, with its abundant solar resources, is experiencing an increasing adoption of hybrid power systems that integrate solar panels with stationary generators for more efficient and sustainable power generation. Based on the power rating Segment includes the below 100KVA, 100-350 KVA, 350-1000 KVA, 1000-2500KVA, 2500-5000 KVA and above the 5000KVA. In Middle East & Africa the below 100KVA is used more and it is having the highest market share. In Future the power rating 100-350 KVA will Growing at the highest CAGR rate.

The indirect sales channel is leading the market rather than the direct sales channel. Authorised distributors, dealers and resellers, online retail platforms, and rental service providers are leading the market. Some of the top distributors of generator sales are the Jaidah Group (Qatar), Olayan Group (Saudi Arabia), Kanoo Machinery (Bahrain, Saudi Arabia, UAE, and Oman), Mantrac Group (Egypt, Nigeria, Kenya, Tanzania, and Iraq), and Zahid Tractor (Saudi Arabia). There are several top manufacturers of generators: Caterpillar Inc., Cummins Inc., Generac Power Systems, Inc.,

Considered in this report

• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Middle East & Africa Generator Sales market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• UAE
• Saudi Arabia
• South Africa

By Fuel Type

• Diesel
• Gas
• Others (LPG, biofuel, coal gas, producer gas, gasoline, and propane gas)

By Application

• Standby
• Prime & Continuous
• Peak Shaving

By End User

• Industrial
• Commercial
• Residential

By Power Ratings

• Below 100 kVA
• 100–350 kVA
• 350–1,000 kVA
• 1,000–2,500 kVA
• 2,500–5,000 kVA
• Above 5,000 kVA

By Sales Channels

• Indirect
• Direct

By Design

• Stationary
• Portable

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Smart Lighting industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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