Asia-Pacific Generator Sales Market Outlook, 2028

The Asia-Pacific region is a significant and rapidly growing market for generator sales. The region's expanding industrial sector, increasing infrastructure development, and rising demand for reliable power supply contribute to the growth of the generator market. The tremendous progress of industrialization has increased the need for power. Generators are now an essential piece of equipment in homes, businesses, and industries due to the demand for uninterrupted power and the peak and continuous power requirements. Generators employ mechanical energy to turn it into the best possible electrical power for a variety of functions. To efficiently create and manage current, a generator unit has a number of parts, including an engine, fuel system, alternator, main assembly, cooling and exhaust systems, and others. Furthermore, the development of the manufacturing and construction sectors in Asian countries, such as China, India, Japan, South Korea, etc., is another major factor driving the generator sales market. However, the growing trend towards greener energy sources has emerged as a major hindrance to market growth. China will uphold the development of significant undertakings, with a critical spotlight on executing 102 key tasks outlined during the time of the fourteenth Five-Year Plan (2021-25) and ventures in the five-year plan for transportation improvement, said Zheng Jian, overseer of the Branch of Foundation Advancement at the Public Turn of events and Change Commission, further expanding the interest for the generator. The industrial sector plays a crucial role in the Asia-Pacific generator sales market. The region is home to numerous manufacturing industries, including automotive, electronics, textiles, and more. These industries require reliable backup power solutions to ensure uninterrupted production and protect against financial losses from power outages or fluctuations.

According to the research report "Asia Pacific Generator Sales Market Outlook, 2028," published by Bonafide Research, the market is expected to grow at 6.63% CAGR by 2023-28. The growing population, rising living standards, and expanding commercial activities in the Asia-Pacific region are driving an increase in power demand. This demand surpasses the existing grid capacity in many areas, leading to power deficits or an unreliable power supply. Generators serve as backup power sources to bridge the gap and ensure an uninterrupted electricity supply. The Asia-Pacific region is prone to natural disasters such as typhoons, earthquakes, and floods. These events can cause widespread power outages and disrupt critical services. As a result, businesses, hospitals, and other essential facilities prioritise having backup power solutions in place to maintain operations during emergencies. Generators play a crucial role in emergency preparedness and disaster response. Based on the fuel types, there are diesel, gas, and others (LPG, biofuel, coal gas, producer gas, gasoline, and propane gas). Diesel The widespread use of diesel generators in Asia-Pacific nations is fueled by the fuel's ease of accessibility and extended lifespan. In the event of a power outage or in locations without access to the power grid, diesel generators are preferred for emergency power provision. Compared to natural gas, diesel fuel is more readily available and has a longer operating life for generators. For long-term (primary) operations with a range of loads, these diesel generator sets are the best option. During the projected period, the expansion of the gas distribution network in emerging economies will be a major factor in the growth of the gas segment.

Asia Pacific Association for the Generator Sales Market, which encompasses the entire region. However, there are various industry associations and organisations related to power generation and electrical equipment that operate in the Asia-Pacific region. These associations often include generator manufacturers, distributors, suppliers, and other stakeholders in the industry. Some prominent associations in the region include Asia Pacific Diesel Generator (APDG), an industry association that focuses on diesel generator sets and related equipment in the Asia Pacific region. It brings together manufacturers, distributors, and service providers to promote the use of diesel generators and advance industry standards. Based on the application segment, there is standby, prime, continuous, and peak shaving. Standby generator sales are leading the market in Asia Pacific. Applications that require a regular power supply to carry out their operations use standby power generators. During a power outage, their primary function is to provide temporary emergency power. Additionally, emergency power is required by office buildings, hospitals, data centres, telecom facilities, and other commercial structures. Hospitals and data centres use a lot of energy, so they need reliable generator sets that will keep them powered up even if the grid goes down or there are power outages. Also, standby diesel generators are used a lot in the Asia-Pacific region because they provide continuous power supply during peak hours and fuel is readily available.

Based on the report, the Asia Pacific market is segmented into five countries, including China, Japan, India, Australia, and South Korea. China is expected to dominate the market in 2022. Due to rising commercial office space, expanding manufacturing facilities, expanding infrastructure projects, and a wider power demand-supply gap, China is the Asia-Pacific region's leading generator sell market. The generator market in China is anticipated to be driven by factors such as the country's expansion of existing manufacturing facilities and the specialised "Made in China" initiative launched by the Chinese central government. Based on the end users, this includes the industrial, commercial, and residential sectors. In Asia Pacific, the industrial sector is leading the generator sales market. Rapidly expanding manufacturing sectors fuel demand for generators and power generation systems. The manufacturing sector has played a significant role in the growth of the economies of several countries in Asia and the Pacific. In the event of a grid system power outage, an industrial generator is developed to guarantee a constant supply of power. The industrial segment includes utilities, power generation, oil and gas, and other industries. Other industries include the mining, marine, chemical, military, and manufacturing industries. Government regulations and initiatives related to the generator market in the Asia Pacific Some government regulations and initiatives, including those in many countries in the Asia-Pacific region, have implemented emission standards and environmental regulations to control air pollution and promote cleaner technologies. These regulations often specify emission limits for generators, encouraging the use of low-emission or emission-compliant generator models.

Several governments in the Asia-Pacific region have implemented initiatives to promote the use of renewable energy sources. These initiatives include feed-in tariffs, renewable energy targets, and incentives for renewable energy projects. As a result, the generator market may witness a shift towards hybrid systems that combine renewable energy sources with generators for backup power or grid stabilisation. Governments across the region are increasingly focusing on energy efficiency and conservation. They may introduce energy labelling requirements for generators, provide incentives for the use of energy-efficient generator models, or implement energy efficiency standards to encourage the adoption of efficient generator technologies. Below 100 KVA is leading the generator market in Asia Pacific; the power rating segment includes 100–350 KAV, 350–1000 KVA, 1000–2500 KVA, 2500-5000 KVA, and above 5000 KVA. Among them, the below-100KVA generation has the highest market share in the region. Based on the design segment, which includes portable and stationary In Asia Pacific, the stationary segment has the highest market shares. The portable generator will grow at the highest CAGR rate. Due to The Asia-Pacific region is experiencing significant urbanisation, with a growing number of people living in urban areas. This trend creates a demand for portable generators, as they provide a flexible and convenient power solution for various applications in urban settings, including construction sites, events, and outdoor activities. Based on the sales channels, which include the direct and indirect sales channels, the indirect sales channel is leading the Asia-Pacific generator sales market. Rental companies also act as indirect sales channels for generators. They purchase generators and offer them for rent to customers who require temporary power solutions for events, construction projects, or backup power needs.

Considered in this report

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia Pacific Generator Sales market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• China
• Japan
• India
• Australia
• South Korea

By Fuel Type

• Diesel
• Gas
• Others (LPG, biofuel, coal gas, producer gas, gasoline, and propane gas)

By Application

• Standby
• Prime & Continuous
• Peak Shaving

By End User

• Industrial
• Commercial
• Residential

By Power Ratings

• Below 100 kVA
• 100–350 kVA
• 350–1,000 kVA
• 1,000–2,500 kVA
• 2,500–5,000 kVA
• Above 5,000 kVA

By Sales Channels

• Indirect
• Direct

By Design

• Stationary
• Portable

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Smart Lighting industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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