Europe Generator Sales Market Outlook, 2028

The generator market in Europe is substantial, driven by the region's diverse industrial sectors, infrastructure development, and the need for reliable backup power. The size of the market is influenced by factors such as economic growth, investments in power infrastructure, and demand from residential, commercial, and industrial sectors. The market is expected to experience moderate growth in the coming years. In Europe, there is an increasing demand for dependable backup power due to reasons such as increased reliance on technology, data centres, and essential infrastructure. The possibility of providing reliable and effective backup power solutions to residential, commercial, and industrial clients now exists for generator manufacturers and suppliers. In the region, generator manufacturers are incorporating advanced engine technologies to improve efficiency, reduce emissions, and enhance performance. These technologies include variable-speed engines, advanced combustion systems, and electronic fuel injection. By optimising the combustion process and engine operation, these advancements result in higher fuel efficiency and lower emissions. The integration of digital technologies and remote monitoring systems allows for real-time monitoring, control, and diagnostics of generators. IoT (Internet of Things) connectivity enables data collection and analysis, predictive maintenance, and remote troubleshooting. These digital solutions improve operational efficiency, enable proactive maintenance, and minimise downtime. Generators are being integrated into smart grid systems, enabling bidirectional communication and grid interaction. This integration allows generators to participate in demand response programmes, peak shaving, and grid stabilisation initiatives. By providing support to the grid during peak load periods or grid instability events, generators play a vital role in maintaining grid reliability. All these are technological trends that are rising in the region.

According to the research report, "Europe Generator Sales Market Outlook, 2028," published by Bonafide Research, the Europe Generator sales market is anticipated to add over USD 1.72 Billion market size from 2023 to 2028. The rising tendency to boost productivity in every end-user business is simply driving up development potential for the local market. The expansion of the market is being further accelerated by rising healthcare facility building activities and their requirement for the installation of new equipment, including backup power supplies. Increasing the population and their demand for transportation is the key driving factor for the European market to grow. The rise in disposable income in urbanised areas is also propelling the growth of the market. Geographically, Europe will hold a significant market share due to the rapid uptake of cutting-edge technologies. Another aspect driving the market's demand in a positive direction is the government's increasing investment assistance. Additionally, a surge in capital income across the board is accelerating market expansion. The market is eventually supported by the accessibility of resources for running generators. Based on the Europe Fuel Types Segment, there are diesel, gas, and others (LPG, biofuel, coal gas, producer gas, gasoline, and propane gas). Diesel holds the highest market share in Europe. In order to produce electrical energy, a diesel generator combines a diesel engine with an electric generator. Diesel engines, AC alternators, fuel tanks, control panels, and radiators are the primary parts of diesel generators. These generators can be used as a primary power source or as a backup power supply. Additionally, because they are necessary for a constant and consistent supply of electricity, demand for diesel generators has increased significantly in Europe's residential, commercial, and industrial sectors. Due to the practically complete electrification of the continent, diesel generators are either required as a backup supply or as the primary source for new construction projects throughout Europe.

Based on the report, the Europe market is segmented into six countries, including Germany, the UK, France, Italy, Spain, and Russia; among them, Germany will dominate the market in 2022. Germany has a robust and diverse industrial sector, including manufacturing, automotive, chemical, and engineering industries. These industries often have high power demands and require reliable backup power solutions. As a result, there is a significant demand for generators in Germany to ensure uninterrupted power supply during outages or peak demand periods. As well, Germany has been investing in infrastructure development, including transportation, telecommunications, and energy projects. Construction sites, transportation hubs, and critical infrastructure require reliable power sources, making generators essential. The need for generators in infrastructure projects further contributes to the high demand in the country. Based on the application segment, there are standby, prime and continuous, and peak shaving. In Europe, the standby generator is leading the generator sales market. The European mind set regarding self-sufficiency and preparedness for emergencies also influences the use of standby generators. Many individuals and businesses in Europe prefer to be well prepared for power outages and other disruptions by investing in backup power solutions. This cultural inclination towards self-reliance contributes to the higher utilisation of standby generators in Europe. Europe has stringent regulations and standards for businesses and public facilities regarding the availability of backup power. Certain sectors, such as healthcare, telecommunications, and emergency services, are required to have backup power systems in place to meet specific safety and operational requirements. This regulatory framework has contributed to the higher adoption of standby generators in Europe.

Some government initiatives and regulations related to the generator market in Europe The European Union (EU) has implemented the Ecodesign Directive, which sets minimum efficiency and environmental requirements for energy-related products, including generators. This directive aims to improve the energy efficiency and environmental performance of products placed on the European market. European countries have been actively promoting renewable energy sources to reduce greenhouse gas emissions and enhance energy sustainability. Governments have implemented various policies and incentives, such as feed-in tariffs, renewable energy targets, and subsidies, to encourage the deployment of renewable energy technologies like wind turbines and solar panels. These policies indirectly influence the generator market by encouraging the integration of renewable energy systems with backup generators for a reliable power supply. Europe has stringent emission regulations for generators, particularly diesel generators. Europe has implemented Stage V emission standards, which set limits on particulate matter, nitrogen oxides, carbon monoxide, and other pollutants emitted by non-road mobile machinery, including generators. These regulations aim to reduce air pollution and promote cleaner and more efficient generator technologies. European countries have grid codes and standards that govern the connection and operation of generators to the electrical grid. These codes ensure that generators meet certain technical requirements, including voltage and frequency regulations, to maintain grid stability and reliability. Compliance with these grid codes is essential for generators to be connected to the grid and participate in electricity markets.

The industrial segment is expected to hold the largest market share during the forecast period. The end user segment is categorised as industrial, commercial, and residential. The industrial segment held the largest share of the generator sales market. The industrial end-user segment is witnessing a high demand for diesel and gas generators, particularly in developing countries in Europe. The growth of this segment is attributed to the increase in demand from mining, marine, chemicals, defence, and manufacturing industries. Industrial generators continuously supply power in the event of a power failure in the grid system. The growth of the industrial segment is mainly driven by the increasing demand for distributed power generation in Europe. Based on the power rating segment, below 100 kVA, 100–350 kVA, 350–1000 kVA, 1000–2500, 250–5000 kVA, and above 5000 kVA In Europe, the below-power rating of 100 kVA is leading the generator sales market. Generators below 100 kVA are known for their versatility and flexibility in power applications. They can cater to a wide range of small- to medium-scale power requirements, making them suitable for various industries, commercial establishments, residential properties, events, and construction sites. Their compact size and portability make them easy to transport and deploy in different locations.

Based on the design types segment, this includes stationery and portable. In Europe, the stationary segment holds the highest market shares. The increasing use of low-noise engine technology and the growing oil & gas, chemicals & petrochemicals, telecommunications, and manufacturing industries are expected to fuel the growth of the stationery segment. Indirect sales hold the highest market share in Europe; the sales channel includes direct and indirect sales. The top three manufacturing companies in Europe that manufacture the generator are Aggreko, FG Wilson, and Himoinsa. The Propulsion Equipment Manufacturers Association (EUROPGEN) is an association that represents the interests of manufacturers of power generators and propulsion equipment in Europe. They work to promote the interests of their members and contribute to the development of the power generation industry. The European Association for the Power Generation Sector (EUGINE) represents the manufacturers, suppliers, and service providers in the European power generation industry. Their focus includes various power generation technologies, including generators, engines, and turbines, and they work to promote efficient and sustainable power generation.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Generator Sales market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• UK
• France
• Italy
• Spain
• Russia

By Fuel Type

• Diesel
• Gas
• Others (LPG, biofuel, coal gas, producer gas, gasoline, and propane gas)

By Application

• Standby
• Prime & Continuous
• Peak Shaving

By End User

• Industrial
• Commercial
• Residential

By Power Ratings

• Below 100 kVA
• 100–350 kVA
• 350–1,000 kVA
• 1,000–2,500 kVA
• 2,500–5,000 kVA
• Above 5,000 kVA

By Sales Channels

• Indirect
• Direct

By Design

• Stationary
• Portable

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Smart Lighting industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Make this report your own

Have queries/questions regarding a report

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now