The Global Fruit and Juice market is anticipated to cross USD 164 Billion, increasing from USD 155.78 Billion in 2022, rising demand for natural and beverages.
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Lifestyle changes and consumer dietary changes are driving increased consumption of affordable, healthy, and affordable fruit juice. The consumption of soft drinks, such as colas and flavouring sodas, is reducing globally as they have high sugar content, artificial colouring, phosphoric acid, artificial sweeteners, and caffeine, which can have negative effects on the human body. Due to this, a large number of consumers are shifting from carbonated drinks towards natural fruit juices. In order to expand the consumer base, manufacturers are introducing a wide array of flavours and producing preservative-free and sugar-free fruit juices. In addition to this, growth in the food and beverage industry is boosting the overall demand for fruit juices worldwide. Earlier, a number of players were hesitant to sell their products in emerging countries due to the lack of infrastructure and storage facilities. The fruit and juice market is substantial in size and has been experiencing steady growth over the years. Factors such as increasing health consciousness, rising disposable incomes, and the demand for convenient and nutritious food options have contributed to the market's expansion. The fruit and juice market is global, with different regions exhibiting varying consumption patterns. Developing countries often witness higher consumption of fresh fruits due to their availability and lower costs, whereas developed nations tend to have a higher demand for processed fruit products and juices.
According to the research report, "Global Fruit & Vegetable Juice Market Overview, 2023–28," published by Bonafide Research, the market is anticipated to cross USD 164 Billion, increasing from USD 155.78 Billion in 2022. The market is expected to grow at a CAGR of 6.13% by 2023–2028. Growing consumer awareness of the value of living a healthy lifestyle has resulted in increased demand for nutrient-dense foods and drinks. Juices made from fruits and vegetables are said to be healthy since they naturally include vitamins, minerals, and antioxidants. In order to improve their overall wellness and meet their nutritional needs, consumers are including these drinks in their diets. Effective marketing campaigns highlighting the health benefits and nutritional value of fruit and vegetable juices play a vital role in driving consumer interest and demand. Companies invest in advertising and promotional activities to create awareness and educate consumers about the positive attributes of these juices. Such marketing efforts contribute to market growth by generating consumer demand. Packaging innovation, such as convenient single-serve formats, resealable bottles, and eco-friendly packaging options, enhances the appeal and consumer convenience of fruit and vegetable juices. Attractive packaging designs and labelling also play a role in attracting consumers. These packaging advancements contribute to the market's growth by aligning with consumer preferences and addressing their needs for convenience and sustainability. Based on the types, they include fruit juice, vegetable juice, fruit and vegetable juice, and nectar. At a global level, the fruit juice market is leading the market. Fruits offer a diverse range of flavours, colours, and nutritional profiles. This variety appeals to consumers and provides a broad selection of options in the fruit juice market. Consumers can choose from a wide range of fruits such as oranges, apples, berries, pineapples, mangoes, and grapes, each with its own unique taste and health benefits. Fruit juices offer versatility in terms of consumption. They can be consumed as standalone beverages, used as a base for smoothies and cocktails, or incorporated into various recipes and culinary preparations. This versatility expands the range of applications for fruit juices and makes them suitable for different occasions and culinary preferences.
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