Global Fruits & Vegetable Juice Market Overview, 2023-28

Lifestyle changes and consumer dietary changes are driving increased consumption of affordable, healthy, and affordable fruit juice. The consumption of soft drinks, such as colas and flavouring sodas, is reducing globally as they have high sugar content, artificial colouring, phosphoric acid, artificial sweeteners, and caffeine, which can have negative effects on the human body. Due to this, a large number of consumers are shifting from carbonated drinks towards natural fruit juices. In order to expand the consumer base, manufacturers are introducing a wide array of flavours and producing preservative-free and sugar-free fruit juices. In addition to this, growth in the food and beverage industry is boosting the overall demand for fruit juices worldwide. Earlier, a number of players were hesitant to sell their products in emerging countries due to the lack of infrastructure and storage facilities. The fruit and juice market is substantial in size and has been experiencing steady growth over the years. Factors such as increasing health consciousness, rising disposable incomes, and the demand for convenient and nutritious food options have contributed to the market's expansion. The fruit and juice market is global, with different regions exhibiting varying consumption patterns. Developing countries often witness higher consumption of fresh fruits due to their availability and lower costs, whereas developed nations tend to have a higher demand for processed fruit products and juices.

According to the research report, "Global Fruit & Vegetable Juice Market Overview, 2023–28," published by Bonafide Research, the market is anticipated to cross USD 164 Billion, increasing from USD 155.78 Billion in 2022. The market is expected to grow at a CAGR of 6.13% by 2023–2028. Growing consumer awareness of the value of living a healthy lifestyle has resulted in increased demand for nutrient-dense foods and drinks. Juices made from fruits and vegetables are said to be healthy since they naturally include vitamins, minerals, and antioxidants. In order to improve their overall wellness and meet their nutritional needs, consumers are including these drinks in their diets. Effective marketing campaigns highlighting the health benefits and nutritional value of fruit and vegetable juices play a vital role in driving consumer interest and demand. Companies invest in advertising and promotional activities to create awareness and educate consumers about the positive attributes of these juices. Such marketing efforts contribute to market growth by generating consumer demand. Packaging innovation, such as convenient single-serve formats, resealable bottles, and eco-friendly packaging options, enhances the appeal and consumer convenience of fruit and vegetable juices. Attractive packaging designs and labelling also play a role in attracting consumers. These packaging advancements contribute to the market's growth by aligning with consumer preferences and addressing their needs for convenience and sustainability. Based on the types, they include fruit juice, vegetable juice, fruit and vegetable juice, and nectar. At a global level, the fruit juice market is leading the market. Fruits offer a diverse range of flavours, colours, and nutritional profiles. This variety appeals to consumers and provides a broad selection of options in the fruit juice market. Consumers can choose from a wide range of fruits such as oranges, apples, berries, pineapples, mangoes, and grapes, each with its own unique taste and health benefits. Fruit juices offer versatility in terms of consumption. They can be consumed as standalone beverages, used as a base for smoothies and cocktails, or incorporated into various recipes and culinary preparations. This versatility expands the range of applications for fruit juices and makes them suitable for different occasions and culinary preferences.

Based on the fruit and vegetable juice report covering the North America region, the Asia Pacific region, Europe, South America, and the Middle East and Africa, the North America region is leading the fruit and vegetable juice market at the global level. North America has a sizable population with a high level of disposable income, making it an attractive market for various industries, including the fruit and vegetable juice market. The region's significant consumer base presents opportunities for market growth and expansion. North America has witnessed a growing focus on health and wellness in recent years. Consumers are increasingly conscious of their dietary choices and seek nutritious and natural products, including fruit and vegetable juices. This trend has contributed to the demand for these products in the North American market. Dietary preferences and cultural factors also play a role in the demand for fruit and vegetable juices. North American consumers have shown a willingness to incorporate juices into their diets, whether as a standalone beverage or as an ingredient in smoothies and other culinary applications. This cultural acceptance has contributed to the prominence of the fruit and vegetable juice market in the region.

There are several associations related to the fruit and vegetable juice market, like the International Fruit and Vegetable Juice Association (IFU), an international organisation that represents the global fruit and vegetable juice industry. It aims to promote the exchange of information and knowledge among its members, foster scientific research, and address industry-related issues. The International Juice Association (IJA) is a global organisation that represents the interests of the juice industry, including fruit and vegetable juice producers and manufacturers. It provides a platform for networking, information exchange, and advocacy on issues relevant to the industry. The European Fruit Juice Association (AIJN) is an association representing the European fruit juice industry. While its focus is primarily on Europe, it plays an active role in shaping policies, promoting good manufacturing practises, and fostering innovation in the fruit juice sector. These associations, along with regional and national industry organisations, play a crucial role in providing a platform for collaboration, sharing best practises, and addressing industry challenges.

Considered in this report



• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Fruit & Vegetable Juice market with its value and forecast along with its segments
• Region-wise Fruit & Vegetable Juice market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Type

• Fruit Juice
• Vegetable Juice
• Fruit & Vegetable blend
• Nectar

By Distribution Channel

• Supermarket/hypermarket
• Convenience Stores
• Online
• Others (Cafes, Clubs, Restaurant’s, Etc.)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Smart Lighting industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.