Europe Fruits & Vegetable Juice Market Outlook, 2028

Europe is known for its culinary traditions and attracts tourists who seek authentic food and beverage experiences. Fruit and vegetable juices, particularly those made from local and seasonal produce, are often highlighted as part of culinary tourism experiences. Visitors have the opportunity to taste and learn about traditional and regional juices, fostering appreciation for European culinary culture. Fruit and vegetable juices play a role in various cultural celebrations and festivals across Europe. For example, during harvest festivals or religious holidays, specific juices may be consumed as part of traditional rituals or feasts. These cultural occasions provide opportunities for the promotion and consumption of fruit and vegetable juices with cultural significance. The fruit and vegetable juice industry in Europe is a significant market, generating billions of euros in revenue annually. It encompasses both domestic production and imports, catering to the diverse preferences of European consumers. The European fruit and vegetable juice market is characterised by a relatively small number of major players dominating the industry. These companies have a strong presence across multiple European countries and enjoy brand recognition and distribution networks that contribute to their market dominance. European consumers are increasingly seeking fruit and vegetable juice blends and functional juices that offer specific health benefits. Blends combine multiple fruits and vegetables to create unique flavour profiles and enhance nutritional value, while functional juices are enriched with added nutrients, vitamins, and antioxidants. Similar to other regions, health and wellness trends have a strong influence on the European fruit and vegetable juice market. Consumers are increasingly seeking healthier beverage options and are attracted to juices due to their natural and nutritional properties. Organic, natural, and low-sugar varieties are in high demand, reflecting a desire for healthier choices.

According to the research report, "Europe Fruit and Vegetable Juice Market Outlook, 2028," published by Bonafide Research, the market is anticipated to grow by USD 9.84 Billion in size from 2023 to 2028. The fruit and vegetable juice market is growing due to busy work schedules and changing lifestyles, and the eating behaviour of consumers is also changing. The increasing trend of skipping meals is increasing the market for fruit and vegetable juices. The market is witnessing a rise in functional and specialty juices in Europe. Functional juices are formulated with added nutrients, botanicals, or other functional ingredients that provide specific health benefits. Specialty juices include exotic fruits, superfruits, and unique flavour combinations, appealing to consumers looking for novel taste experiences and additional health benefits. Fruit and vegetable juice are the types considered in this report, with fruit juice having the highest market share in this region. Orange juice is a classic and widely consumed fruit juice in Europe. It is favoured for its refreshing taste, high vitamin C content, and association with breakfast consumption. As well, multifruit blends, which combine various fruits into a single juice, are highly popular in Europe. These blends often feature combinations like apple, orange, pineapple, and other tropical fruits, offering a diverse flavour profile. In the future, vegetable juice is expected to grow at the highest CAGR rate. The growing focus on health and wellness among consumers in Europe has contributed to the increased demand for vegetable juices. Vegetables are known for their nutritional value, which includes vitamins, minerals, and antioxidants. Vegetable juices offer a convenient way to incorporate a variety of vegetables into the diet, providing a concentrated source of nutrients. There are several countries in Europe that provide the best vegetables and fruits for making juice. Spain is one of the largest producers of fruits and vegetables in Europe. It has a diverse agricultural sector that cultivates a wide range of crops, including citrus fruits (oranges and lemons), tomatoes, peppers, strawberries, and melons. Furthermore, Italy is renowned for its agricultural production, including fruits and vegetables. It is a major producer of tomatoes, citrus fruits (lemons and oranges), grapes, olives, and various vegetables such as artichokes and fennel.

There are several government initiatives and associations for the fruit and vegetable juice markets. Europe has several government associations and initiatives that support and regulate the fruit and vegetable juice market. The European Fruit Juice Association (AIJN) is the representative association of the fruit juice industry in Europe. It brings together national fruit juice associations and companies involved in the production, processing, and distribution of fruit juices. AIJN works to promote the interests of the European fruit juice industry and collaborates with stakeholders to ensure high-quality and safe products. The European Organic Juices Association (EOJA) represents the interests of the organic fruit and vegetable juice sector in Europe. It works to promote organic farming practises, advocate for organic certification standards, and support the market development of organic juices. Each European country may have its own national government associations and initiatives that support the fruit and vegetable juice market. These can include programmes to promote agricultural production, encourage sustainable farming practises, and provide funding or grants for research and development in the juice industry.

Based on the distribution channel segment, it includes supermarkets and hypermarkets, convenience stores, online, and others (cafés, clubs, restaurants, etc.). In Europe, hypermarkets and supermarkets account for the largest market share. Carrefour is a major retail chain with hypermarkets and supermarkets in multiple European countries. They typically offer a variety of fruit and vegetable juices from various brands and manufacturers. Also, there are various hypermarkets and supermarkets that offer fruit and vegetable juice, including Tesco, Lidl, Aldi, and Edeka. After hypermarket supermarkets, convenience stores are expected to grow at the highest CAGR rate. There are several convenience stores that offer a wide range of fruit and vegetable juices. There are several stores that offer fruit and vegetable juice, including 7-Eleven and Coop Convenience.

Considered in this report



• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Fruit & Vegetable Juice market with its value and forecast along with its segments
• Country-wise Fruit & Vegetable Juice market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• France
• UK
• Italy
• Spain
• Russia

By Type

• Fruit Juice
• Vegetable Juice
• Fruit & Vegetable blend
• Nectar

By Distribution Channel

• Supermarket/hypermarket
• Convenience Stores
• Online
• Others (Cafes, Clubs, Restaurant’s, Etc.)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.