North America Sake Market Outlook, 2028

North America now has a growing number of sake breweries, both traditional Japanese-owned and locally established ones. These breweries produce a range of sake styles, from classic to innovative, using traditional techniques and local ingredients. Sake breweries often offer tours, tastings, and educational events to engage with the local community and promote the understanding of sake. Furthermore, some sake breweries in North America offer brewing classes and workshops, allowing participants to learn the art of sake production firsthand. These classes provide a unique opportunity to delve into the intricacies of brewing sake, from rice polishing to fermentation, and gain a deeper understanding of the craftsmanship involved. Moreover, sake collaborations between North American breweries and Japanese sake makers have become more common. These collaborations often result in unique and experimental sakes that blend traditional Japanese brewing techniques with local ingredients and flavours, appealing to a diverse range of consumers. In addition, sake has found its place in the mixology and cocktail scene in North America. Bartenders and mixologists are incorporating sake into innovative cocktails, creating new and exciting flavour combinations. This trend has attracted consumers looking for unique and sophisticated beverage experiences, boosting the demand for sake. In addition, there has been a significant increase in awareness and appreciation for sake in North America. As people become more interested in exploring different types of alcoholic beverages and expanding their knowledge of global cuisines, sake has emerged as an exciting and versatile option.

According to the research report, “North America Sake Market Outlook, 2028” published by Bonafide Research, the market was valued at USD 13 Billion market size in 2022. In North America, some sake breweries have opened taprooms where visitors can taste and purchase sake directly from the source. These taprooms provide a unique opportunity for consumers to interact with the brewers, learn about the sake-making process, and experience fresh and locally produced sake in a welcoming and educational environment. Furthermore, dedicated sake tasting rooms and bars are becoming more prevalent in North America. These establishments provide a curated selection of sakes from different regions and breweries, allowing consumers to explore a wide range of flavours and styles in a relaxed and social setting. Sake tasting rooms and bars often have knowledgeable staff who can guide customers through the tasting experience. Moreover, North America hosts various sake festivals and cultural events that celebrate Japanese culture and sake. These events feature sake tastings, cultural performances, workshops, and demonstrations, providing an immersive experience for attendees to learn about and appreciate the art of sake. In addition, sake subscription services have gained traction in North America, offering curated selections of sake delivered directly to subscribers' doors on a regular basis. These services introduce consumers to a variety of sake styles, producers, and regions, making it easier for individuals to explore the world of sake and discover new favourites.

Based on product type, the market is divided into junmai, ordinary sake, Honjozo, junmai Ginjo, Ginjo, and junmai daiginjo. Junmai sake holds a prominent position in the North American sake market. Junmai sake is characterised by its authentic and traditional production methods. It is made solely from rice, water, yeast, and koji (a mould that converts starches to sugars). Unlike other types of sake, Junmai sake does not contain added alcohol or other additives. This purity and adherence to traditional brewing techniques appeal to consumers seeking an authentic and true sake experience. Furthermore, Junmai sake's versatility in food pairing has sparked culinary adventures for both professionals and enthusiasts. Chefs and home cooks experiment with pairing Junmai sake with a wide range of cuisines, including traditional Japanese dishes, fusion cuisine, and even non-Japanese fare. The rich and robust flavours of Junmai sake can complement and elevate a diverse array of flavours and textures. In recent years, there has been an increase in the cultivation of sake-specific rice varieties in North America. Local farmers have begun growing rice varieties traditionally used in Japan, such as Yamada Nishiki and Calrose, to meet the demand of Junmai sake producers. This local rice cultivation helps create a sense of terroir and showcases the commitment to quality and authenticity in Junmai sake production. In addition, Unmai Ginjo sake produced in North America has received notable recognition and awards in international sake competitions. This recognition highlights the skill and craftsmanship of North American sake producers in creating exceptional Junmai Ginjo sake that can rival traditional Japanese counterparts.

In the North American sake market, based on price range, the market can be categorised into three main segments: low, premium, and medium. Sake in the low price range is generally more accessible and affordable for casual consumers or those who are new to sake. For instance, common brands in this range include Gekkeikan, Ozeki, and Momokawa. Furthermore, sakes in the premium price range are characterised by higher quality, more refined flavour profiles, and are often produced using traditional brewing methods. For instance, brands in this range include Dassai, Nanbu Bijin, and Hakutsuru. In addition, the 40–60-yyear-old segment often has a higher disposable income compared to younger demographics. This financial stability allows them to explore and invest in premium sake offerings that are known for their quality and craftsmanship. They can afford to try different types and brands of sake, including those of higher quality and limited editions, contributing to their increased consumption of sake.

The United States represents the largest and most developed sake market in North America. Furthermore, sake consumption in the U.S. has been steadily increasing, driven by the growing popularity of Japanese cuisine, cultural appreciation, and interest in exploring new and unique alcoholic beverages. Moreover, major metropolitan areas, such as New York City, Los Angeles, San Francisco, and Chicago, have a robust sake scene, with numerous sake bars, Japanese restaurants, and specialty retailers catering to the demand. In addition, the sake market in Mexico has shown promising growth and potential. Furthermore, the sake market in Mexico has shown promising growth and potential. Moreover, local Mexican breweries are also beginning to produce sake, contributing to the growth and diversification of the market.



The commercial use of sake is driven by its popularity in the restaurant and bar industries. Sake has become a sought-after beverage in many establishments due to its versatility and ability to enhance the dining experience. Restaurants and bars across North America have incorporated sake into their menus to cater to customers' growing interest in Japanese cuisine and cultural experiences. Sake's unique flavour profiles, ranging from light and crisp to rich and complex, make it an appealing choice for pairing with a variety of dishes. For instance, Nobu is a renowned restaurant chain known for its fusion of Japanese and Peruvian cuisine. They offer an extensive sake menu, showcasing the versatility of sake in their dining experience. Furthermore, Katsuya is another prominent restaurant chain with locations across North America, featuring modern Japanese cuisine. Their sake menu highlights various sake styles, providing customers with a diverse range of options. In addition, Hapa Izakaya, a popular izakaya-style restaurant, offers a wide selection of sake to accompany their menu of Japanese tapas. They focus on curating a sake collection that complements the izakaya dining experience.

On-trade refers to the distribution of sake through establishments where alcoholic beverages are consumed on-site, such as restaurants, bars, hotels, and sake-specific venues. For instance, dedicated sake bars and izakayas, such as Sakagura (New York), Izakaya Roku (San Francisco), and Goro + Gun (Calgary), focus on offering an extensive selection of sake varieties and educating customers about different styles and flavour profiles. Moreover, many high-end restaurants with a focus on Japanese or fusion cuisine feature a diverse sake menu, providing customers with a curated selection of premium sakes to accompany their dining experience. Examples include Urasawa (Beverly Hills), Miku (Vancouver), and Shjin (Los Angeles). In addition, "off-trade refers to the distribution of sake through retail channels where consumers purchase sake for consumption outside of the premises, such as liquor stores, supermarkets, specialty stores, and online platforms. Furthermore, specialty retailers that focus on sake, such as True Sake (San Francisco), Sakaya (New York), and Sake Social (online), offer a wide selection of sake from various regions and breweries. They provide expertise and guidance to customers, helping them navigate the diverse range of sake options. Moreover, specialty retailers that focus on sake, such as True Sake (San Francisco), Sakaya (New York), and Sake Social (online), offer a wide selection of sake from various regions and breweries. They provide expertise and guidance to customers, helping them navigate the diverse range of sake options.

North America The organisation of the sake industry involves various entities and associations dedicated to promoting, educating, and supporting the growth of sake consumption. For instance, the Sake Brewers Association of North America (SBANA) is an association that represents sake breweries across North America. Its primary focus is to promote the understanding and appreciation of sake and support the interests of sake producers in the region. Furthermore, the Japan External Trade Organisation (JETRO) is a government-related organisation that promotes trade and investment between Japan and other countries, including North America. In addition, the Sake Samurai Association is an international organisation that recognises individuals who have made significant contributions to promoting and advancing sake culture globally.

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report:
• United States
• Canada
• Mexico

Aspects covered in this report
• North America Sake market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Types
• Junmai
• Ordinary sake
• Honjozo
• Junmai Ginjo
• Ginjo
• Junmai Daiginjo
By Age Group
• 40-60 Years Old
• 20-40 Years Old
• Above 60 Years Old

By price Range
• Low
• Premium
• Medium

By Application
• Commercial Use
• Home Use

By Distribution Channel
• On-trade
• Off-trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to Sake industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.