The Middle East and Africa drinkable yogurt market is anticipated to reach USD 2.38 billion by end of the forecast period. due to Demand flavored bottled water.
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There is an increasing demand for bottled water due to rising health concerns among consumers about consuming contaminated water. In many parts of the developing world, getting clean, safe water to drink is still difficult. Such circumstances increase customers' cleanliness expectations towards drinking safe water to live a sound life. Bottled water is used as an alternative in places where people do not have access to clean water or where their water system does not provide high-quality water. The uplifted consciousness of the need to remain hydrated has likewise been driving the Middle East and Africa bottled water markets. The MEA region represents a significant market for bottled water. The MEA region offers export opportunities for bottled water companies, particularly those with strong brands and quality products. Exporting to neighbouring regions or countries with high expatriate populations can be a strategic expansion opportunity for bottled water companies. The MEA region is witnessing technological innovations in the bottled water industry. This includes advancements in water purification technologies, packaging solutions, and distribution methods to enhance product quality, safety, and convenience. Some bottled water companies in the MEA region actively engage in social responsibility initiatives. These initiatives focus on providing access to clean drinking water, promoting water conservation, and supporting local communities in areas with water scarcity challenges. Mobile applications and e-commerce platforms are playing an increasingly important role in the MEA bottled water industry. Consumers can use mobile apps to place orders, track deliveries, and access information about the brand, product, and water sources. E-commerce platforms provide convenient online purchasing options for consumers, expanding market reach and accessibility.
According to the research report "Middle East and Africa Bottled Water Market Outlook, 2028," published by Bonafide Research, the Middle East and Africa Bottled Water market is anticipated to reach a USD 23.13 billion market size by the end of the forecast period. Growing awareness of the importance of hydration and healthy lifestyles has fueled the demand for bottled water in the MEA region. Consumers are actively seeking alternatives to sugary beverages and opting for bottled water as a healthier choice. The MEA region is witnessing advancements in distribution channels for bottled water. Bottled water companies in the MEA region are exploring untapped markets and expanding their presence beyond major urban areas. This includes targeting rural areas, remote regions, and emerging markets with improved distribution networks and customised offerings. Technological advancements play a role in improving production processes, quality control, and efficiency in the bottled water industry. Water purification technologies, automated production lines, and IoT-enabled monitoring systems contribute to enhancing product quality and operational effectiveness. Based on the product types, there are still water, sparkling water, functional water, and enhanced water. In the Middle East and Africa, Still Water has the highest market share. The MEA region faces water scarcity challenges and limited access to safe drinking water in certain areas. Bottled water provides a convenient and reliable source of clean drinking water, especially in regions where tap water may not be readily available or may not meet quality standards. The MEA region has a rapidly growing population and increasing urbanisation rates. Urban areas, in particular, witness higher demand for bottled water due to factors such as population density, lifestyle changes, and reliance on packaged beverages. The MEA region is known for its hot and arid climate, with high temperatures and low humidity. In such conditions, still water is preferred by consumers for its refreshing and hydrating properties. Still water helps quench thirst effectively and provides essential hydration, making it a popular choice in the region.
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