Europe Bottled Water Market Outlook, 2028

The concept of bottling and selling water emerged in Europe during the 18th and 19th centuries. Natural springs and mineral water sources were recognised for their perceived health benefits, leading to the establishment of several mineral water companies across the continent. Bottled water consumption remained relatively niche during the early 20th century, primarily limited to spa towns and regions known for their mineral springs. These spas and wellness centres attracted visitors seeking the therapeutic qualities of the natural mineral waters. The 1980s and 1990s witnessed significant growth in the European bottled water market. Consumer preferences shifted towards healthier beverage options, and concerns over the quality of tap water and environmental pollution further fueled the demand for bottled water. Major brands emerged during this period, and the market saw an increase in the number of small and regional bottled water companies. As the bottled water market expanded, regulatory bodies in Europe implemented standards and regulations to ensure the safety and quality of bottled water products. The European Union, through various directives and regulations, established guidelines for labelling, hygiene, water source protection, and other aspects of the bottled water industry. In addition to mineral water, the European bottled water market saw the introduction of still and sparkling water varieties to cater to diverse consumer preferences. Bottled still water became widely popular as a convenient and healthier alternative to other beverages, while sparkling water gained popularity as a refreshing carbonated option.

According to the research report, "Europe Bottle Water Market Outlook, 2028," published by Bonafide Research, the Europe Bottle Water market is anticipated to add over USD 19.97 Billion in market size from 2023 to 2028. Europe has the highest per capita consumption of bottled water, on average; Europeans consume more bottled water per person compared to other regions. This can be attributed to factors such as health consciousness, convenience, and cultural preferences. The consumption of bottled water varies significantly across European countries. Southern European countries, such as Italy and Greece, have traditionally high consumption rates due to the cultural preference for mineral water and the availability of natural springs. On the other hand, Nordic countries like Sweden and Norway have relatively lower consumption rates due to their abundant and high-quality tap water sources. Europe boasts a rich variety of natural mineral water sources. There are over 3,000 natural mineral water sources in Europe, contributing to the diverse range of bottled water brands available on the market. Each source has its own unique mineral composition, taste, and perceived health benefits, attracting consumers with different preferences. Europe is home to numerous historic spa towns that have been popular destinations for centuries due to their natural mineral springs. These spa towns, such as Baden-Baden in Germany and Vichy in France, have long been associated with wellness and the therapeutic properties of their mineral waters. The bottled water industry in Europe has its roots in these historic spa towns. Based on the product types, there are still water, functional water, sparkling water, and enhanced water. In the Europe region, still water has the highest market share and leads the market. In Europe, there has been a growing focus on health and wellness, which has led consumers to choose healthier beverages. Since it does not contain any calories, sugar, or artificial additives, still water is regarded as an alternative that is both natural and healthy. It appeals to health-conscious individuals because it provides pure hydration without any additional ingredients. Still water is convenient to consume and can be enjoyed in various settings. It is easily accessible, portable, and does not require any additional preparation or carbonation. This convenience factor makes still water a popular choice for on-the-go consumption, whether at work, during outdoor activities, or while travelling.

There are several opportunities and constraints regarding the bottle of water. In some European countries, tap water is of high quality and widely regarded as safe for drinking. This can pose a constraint for the bottled water market, as consumers may opt for tap water instead of purchasing bottled water for their daily hydration needs. As well, the bottled water market in Europe is highly competitive, with numerous established brands and a growing number of new entrants. This intense competition can make it challenging for companies to gain market share and differentiate themselves in a crowded market. Ensuring efficient distribution networks and maintaining product availability can be a constraint, particularly in rural or remote areas of Europe. Access to distribution channels and infrastructure for timely delivery can impact market reach and penetration. There are many opportunities, like the growing focus on health and wellness, which presents a significant opportunity for the bottled water market. Consumers are increasingly seeking healthier alternatives to sugary beverages, driving the demand for bottled water as a healthier hydration option. Convenience is a key factor driving the demand for bottled water. The fast-paced lifestyles of European consumers, coupled with the need for portable and readily available hydration options, create opportunities for the bottled water market to cater to on-the-go consumption. Europe is a popular tourist destination, attracting millions of visitors each year. This presents an opportunity for the bottled water market, as travellers often rely on bottled water for safe and convenient hydration during their trips. Providing options tailored to the tourism sector can help capture this market segment.

Based on the distribution channel, which includes on-trade and off-trade, in Europe, the off-trade segment leads the bottled water market. There are several supermarkets, hypermarkets, convenience stores, pharmacies, and drug stores that offer bottle water in the European market. In the future, the on-trade segment is expected to grow at the highest CAGR rate. Based on the report, the European market is segmented into six countries, including Germany, the UK, France, Italy, Spain, and Russia. Among them, Germany is dominating the market in 2022. Germany has one of the largest and strongest economies in Europe. Its stable economic growth and high per capita income levels contribute to increased consumer spending power, enabling a higher demand for bottled water. Germany has a strong tradition of consuming still mineral water. The country has a rich supply of natural mineral springs, and the consumption of local mineral waters is deeply ingrained in German culture. This preference for still mineral water has fueled the growth of the bottled water market in Germany. Germany has a strong beverage industry with a rich history of producing and exporting various beverages. This expertise extends to the bottled water market, where German companies have excelled in product innovation, branding, and marketing strategies. There are several bottle water associations, including the European Federation of Bottled Waters (EFBW), which is the trade association representing the interests of the bottled water industry at the European level. It brings together national associations from different European countries and promotes the responsible production, marketing, and consumption of bottled water. The British Bottled Water Producers (BBWP) is the trade association for the bottled water industry in the United Kingdom. It represents and supports British bottled water producers, raising awareness about the benefits and importance of bottled water.

Considered in this report



• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Bottled Water market with its value and forecast along with its segments
• Country-wise Bottled Water market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• France
• UK
• Italy
• Spain
• Russia

By Products Type

• Still Water
• Sparkling Water
• Functional Water
• Enhanced Water

By Distribution Channel

• Off-Trade
• On-Trade

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.